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304 pages, Hardcover
First published September 19, 2017
“Crunch is exploitative (true). Employees feel their jobs are at risk if they resist the will of Crunch (also true). And, most damning of all, Crunch isn’t necessary (so true it hurts).” pg 223
“Crunch is a natural occurrence brought on by the creative process. Driven by passion, artists give themselves entirely to their art. When art exists in a collaborative medium, Crunch will always deal collateral damage.” pg 224