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Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business
Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such • Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 Survival, Stability or even Success • Most coaches blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there’s never any time for you). • For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.
- GenresBusiness
190 pages, Kindle Edition
Published November 7, 2016
330 people are currently reading
288 people want to read
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January 15, 2017
Great book to read if you have already hit 5-10k per month in your coaching business and are interested in scaling beyond 1:1 and small group work. Obviously not every coach is going to want to do this. But for people who want to eventually hit 7 figures, and are open to doing more teaching (vs. pure coaching) and internet marketing (installing funnels) in their business, the author outlines the biggest changes you're going to have to make pretty thoroughly here.
One of Taki's real strengths is packing up ideas and putting them into clear frameworks so that you can just slide them directly into your brain. That said, this is definitely not the most beautifully written book - in fact it seems to be mostly transcribed from a webinar he put on - but if you like to learn through reading then it's easy to digest and conversational. I had to take off a star just because it's more of a workshop turned into a book than it is a book designed from the ground up.
Here are my favorite quotes and ideas broken up by theme:
========== OPT-INS
So we want to create an offer that’s as high reward as possible and as low risk as possible.
The best lead magnet I’ve ever created — by miles — is a cheat sheet, a short guide, or a downloadable PDF, because it’s really useful for the prospect and was really low hustle for me.
Lead Magnet - Channel - Conversion Tool - Follow-up
========== TRAFFIC SOURCES
How do I know which source to select? The short answer is: Figure out where your clients already are and go there. Any of them can work with almost every client. If you have a more corporate audience, then often, LinkedIn is going to be a way.
========== FUNNEL
We did email marketing into webinars, webinars into a six-week course, a six-week course into an event, and an event into a program, and now Laurence is absolutely melting it.
==========PARTNERSHIPS
You send a short email, like “Hey, Cassie, we haven’t met yet, but I noticed that we both work with coaches [in a complementary, non-competitive kind of way]. I’d love to get to know you a little bit and see if there’s any way that I can help you out. Would you be up for a quick chat some time? I’d love to help.” People are generally happy to chat, and your job then is to find out some way to genuinely help each other out.
========== WEBSITE
So your website’s two main jobs are (1) positioning you as the absolute authority in your area and (2) collecting details from the people who’d like to meet you.
How do you build credibility if you’re new to the coaching business? Super easy, you don’t talk about the results you’ve got because you haven’t got any yet. Talk about the problems people have got instead.
Make three offers on your website: a Green offer, a Yellow offer, and maybe a Red offer.
The Green offer is for people who are brand new, cold, and don’t know you at all. They aren’t ready for any kind of commitment. They want to check you out in a way that’s safe for them. The Cheat Sheet we talked about earlier, your lead magnet, is the perfect Green offer for these guys.
Your Yellow offer is your conversion tool: It’s your webinar, your strategy session, or your event.
So the Green’s job is to get an email address. The Yellow’s job is to convert the email address into a prospect and sell them on the Red offer. The Red’s job is to sell your product or coaching program.
========== THANK YOU PAGE
When I said, “Your Cool Thing™ will be in your inbox in five minutes,” I bought myself five minutes of your time. You don’t need to be anywhere for five minutes, so you might as well watch the video.
Offer the cheat sheet first, as it’s the perfect first step. Then, on the thank you page, offer something a bit more intense, a bit more sales focused. Offer your coaching session, webinar, or live event and, hopefully, they’ll take you up on that. If they don’t, offer them the video course instead, and they’ll become part of your ongoing follow-up.
========== CONTENT
You want to be sending fresh, engaging content at least once every two weeks. Ideally, it’s once a week. (For some of you, it could be a few times a week, or even daily.)
Choose the highest frequency you can deliver consistently.
Keep track of the biggest issues your current clients are struggling with right now, today, and use those topics in your marketing.
Every email, every piece of content you post on your blog (whether it’s written or recorded) should have a clear invitation to take the next step with you.
========== MANUAL PROSPECTING
You don’t want to be a hunter. Sure, it’s fun sometimes, hunting in the jungle, bringing back a wildebeest. But sooner or later, you’ll get sick of having to go out there every day, especially when you’re coming home empty-handed.
========== OBJECTIONS
How can we overcome the objection, “I need to think this through?” Mate, really straightforward. You only have conversations with people who need it right now. In the triage call, you ask them, is this a later thing or a sooner thing? If they say it’s a later thing, you say, “Thanks, let’s stay in touch.” There’s no point having conversations with ‘later’ buyers.
========== MAKING AN OFFER
On the first set of Post-it notes, write down the content topics you’re going to talk about.
On the second set of Post-it notes, list out all the objections someone might have for working with you:
Thirdly, think about your client stories: wins, testimonials, case studies. List them out, one per Post-it note.
Fourthly, outline the logistics of your program.
Fifthly, who are the other people in your program who need to be positioned?
List out each of your cool tools, one per Post-it note.
========== LIVE PITCH
A great way to create tension in a group is to challenge them to choose whether they want to hear your offer or not.
“If you want to hear more about how it works, we’ll see you back here in 10 minutes and I’ll take you through it.”
So figure out your offer and say, “Great, that’s the offer; what do I need to teach in order for people to want that?” And then craft each piece of content so it snowballs into an easy ‘yes’ at the end. Teaching them what to want is just reverse engineering.
========== IDEA STRUCTURE
First, decide on the theme
Second, set the scene.
Next, do a why stack.
Then we teach the stuff.
The next step is to make it personally relevant.
Show proof that it actually works:
Now, we draw a line in the sand.
Finally, relate everything back to the big promise at the start of the webinar.
========== WORKSHOPS
Deliver workshops, not webinars.
Great workshops are interactive.
How do you turn it into an online workshop? You have great visuals. You tell great stories. You ask questions. You check in with people, and you read out their responses.
========== BIZ STRUCTURE
the first control on your business model mixing desk is the ‘expert—host’ control. Do you want to be the expert, the person with the original content? Or do you want to be a host like Oprah Winfrey,
The next slider is ‘specialist—generalist.’ Do you want to be a specialist, focusing in on one specific niche? Or do you want to be a generalist, someone who takes general principles and applies to them in all sorts of different situations?
What about the ‘local’ or ‘global’ slider? You could run your business in your local community only, or somewhere in the middle, like the west coast, or maybe you’re national, or you could be all the way up the other end, working all over the world.
You can choose if you want to deliver your stuff live, or if it’s pre-recorded. You can choose whether you work online or offline. Do you want to help people short term with a specific result or long term in, say, a 12-month program that covers loads of ground?
========== ONE THING
The first one is one target market, i.e. one type of person you want to help. Specifically, I mean one person with one problem.
Have you ever met someone who says, “I’m a marketing expert, but I’ve also got this multilevel vitamin company, and we can fix lawnmowers, too.” What happens to their credibility? Zoom, goes through the floor. Trying to be all things for all people is stupid. Just because your coaching skills could help everyone, doesn’t mean you should. Pick one target market, okay?
You want to pick one target market that you love, that you just want to serve, that you want to give your all to. One target market, not five different audiences, or three, or even two. Uno.
The second one is one product. Not five products, but one. Why just one product? Because you want to look a prospect in the eye and say, “This thing will get you the result you’re after,”
Next, we’re going to build one conversion tool. In the previous section we talked about one-on-ones, webinars, and events. I gave you three options to choose from, and your job is to decide which one to build.
So far we have one product, one target, one conversion tool; next we need one traffic source. In the first section, we talked about free, paid, or partnership marketing. This is the same deal as before: Now you get to choose one of those sources.
one year. You don’t get to choose this one; it’s just part of the rules for working the five ones.
========== PRICE POINTS
Six-week courses are usually delivered online. A series of videos once a week and a Q&A is a really common format.
The price point depends on your market and the return you’re going to get from people. They usually start around $500. Yvonne Hill, one of our clients, sells her eight-week program for $8,000. So your short program will probably fall somewhere between $500 and $8,000.
Price points for 12-month programs also depend on your target market, but typically I sell the longer programs for between $8,000 and $50,000.
========== WHY WHAT HOW NOW
It’s divided into three sections: The concept goes in the middle of the page, the context goes up the top, and the content goes down the bottom.
Bernice McCarthy invented this framework years ago for helping primary school teachers create lesson plans that rocked. Bernice figured out that there are four kinds of learners in the world
I build all my training around this framework: why, what, how, and now. Why it’s important, what to know about it, how to actually do it, and what, specifically, to do next or, even better, what to do right now.
========== AWAY AND TOWARDS
If something’s ‘away from’ right now, that’s a frustration. If it’s ‘away from’ in the future, that’s something we’re scared of in the future; that’s a fear. If something’s ‘towards right now’, it’s a want. If it’s ‘towards in the future’, it’s an aspiration.
The wants and aspirations are easy: They’re the positive opposite of the frustrations and fear. You transform a frustration — ‘Creating content is time consuming and tedious’ — into something they want: ‘A method that makes creating content fast and frictionless’.
========== ENGAGEMENT WHILE TEACHING
Every time I get to one of these black lines on the model, the boundary between why and what, or between what and how, that’s my opportunity to install an interactive piece, to ask you a question. Every time I cross one of those lines, I check in with you. That’s my ‘How do I make it rock?’ secret. Remember before when we were talking about delivering workshops, not webinars? Well, that’s how you do it. Create a core.
========== SIGNATURE OFFER
Signature systems are built around three components. Number one, what’s the core problem your prospects have?
Next, what’s the promise that you’re offering? This is like saying, “Hey, if you’re going to work with me, it’s going to get awesome. We’re going to achieve this, that, and this other thing together.”
If you had to get a group of 20 people from here to there quickly, what steps would you take? Lay out the six or seven key steps that move people from the problem to the promise — that’s a signature system.
What if you want to do short, but the outcome takes a longer time than eight weeks? Then teach them how to get a smaller outcome in eight weeks.
========== INFORMATION VS IMPLIMENTATION
I give freely of my information, and I earn the right to charge a premium for implementation.
you’ll get stuck implementing and the only way to get the result you want fast is to have a guide. Somebody to help you through the process.
Just understand, information and implementation, two completely different things.
========== OUTSOURCING
you’re in front of an audience, or teaching a webinar, or working directly with clients. It’s the kind of high-dollar, high-value magic only you can do.
There there’s everything else, all the day-to-day stuff that isn’t your genius at all, but it has to get done.
First, there are things that, frankly, you can’t do at all, where you’re just incompetent. You hate doing those things, and you usually mess them up.
One step up from competent, there’s work you excel at, where you have a superior skill. People notice you’re really good at it, but you know your skill is learned, not natural. This kind of work usually doesn’t give you energy, and you don’t really love it.
Then there’s the fourth category. Dan calls it unique ability; I call it your genius. It’s the stuff you’re incredible at. People talk about it. They notice you have this spooky talent. You didn’t have to learn it; you were born that way.
========== VA MANAGEMENT
In Black Belt, we use a tool called The 5-Minute Freedom Finder to help with this, but you could just as easily record yourself doing the task with a tool like Jing and share the recording with your assistant.
three main phases — relationship, rhythm, and rollout. Each one takes about two weeks.
Week three is about rituals. They take over your calendar, if you want them to. They start managing your daily, weekly, and monthly meeting schedule.
Week four is about contact. Now they’re starting to manage your email inbox and your contact with clients. They’re handling your prospects one on one.
In week five, they send their first email broadcast to your database.
The first three weeks are internally focused, right? They’re all about you, and them, and your internal business processes. The last three weeks are external; they’re market-facing, messaging clients and prospects, broadcasting and managing campaigns. In six weeks, we get them right up to highway speed.
========== PROJECT MANAGEMENT
the best business people in the world think in three distinct time zones, and that’s what sets them apart from everybody else. They think about three years, three months, and today, right now.
“If those are my 90-day projects, what three actions do I need to take this week to move me forward?”
One of Taki's real strengths is packing up ideas and putting them into clear frameworks so that you can just slide them directly into your brain. That said, this is definitely not the most beautifully written book - in fact it seems to be mostly transcribed from a webinar he put on - but if you like to learn through reading then it's easy to digest and conversational. I had to take off a star just because it's more of a workshop turned into a book than it is a book designed from the ground up.
Here are my favorite quotes and ideas broken up by theme:
========== OPT-INS
So we want to create an offer that’s as high reward as possible and as low risk as possible.
The best lead magnet I’ve ever created — by miles — is a cheat sheet, a short guide, or a downloadable PDF, because it’s really useful for the prospect and was really low hustle for me.
Lead Magnet - Channel - Conversion Tool - Follow-up
========== TRAFFIC SOURCES
How do I know which source to select? The short answer is: Figure out where your clients already are and go there. Any of them can work with almost every client. If you have a more corporate audience, then often, LinkedIn is going to be a way.
========== FUNNEL
We did email marketing into webinars, webinars into a six-week course, a six-week course into an event, and an event into a program, and now Laurence is absolutely melting it.
==========PARTNERSHIPS
You send a short email, like “Hey, Cassie, we haven’t met yet, but I noticed that we both work with coaches [in a complementary, non-competitive kind of way]. I’d love to get to know you a little bit and see if there’s any way that I can help you out. Would you be up for a quick chat some time? I’d love to help.” People are generally happy to chat, and your job then is to find out some way to genuinely help each other out.
========== WEBSITE
So your website’s two main jobs are (1) positioning you as the absolute authority in your area and (2) collecting details from the people who’d like to meet you.
How do you build credibility if you’re new to the coaching business? Super easy, you don’t talk about the results you’ve got because you haven’t got any yet. Talk about the problems people have got instead.
Make three offers on your website: a Green offer, a Yellow offer, and maybe a Red offer.
The Green offer is for people who are brand new, cold, and don’t know you at all. They aren’t ready for any kind of commitment. They want to check you out in a way that’s safe for them. The Cheat Sheet we talked about earlier, your lead magnet, is the perfect Green offer for these guys.
Your Yellow offer is your conversion tool: It’s your webinar, your strategy session, or your event.
So the Green’s job is to get an email address. The Yellow’s job is to convert the email address into a prospect and sell them on the Red offer. The Red’s job is to sell your product or coaching program.
========== THANK YOU PAGE
When I said, “Your Cool Thing™ will be in your inbox in five minutes,” I bought myself five minutes of your time. You don’t need to be anywhere for five minutes, so you might as well watch the video.
Offer the cheat sheet first, as it’s the perfect first step. Then, on the thank you page, offer something a bit more intense, a bit more sales focused. Offer your coaching session, webinar, or live event and, hopefully, they’ll take you up on that. If they don’t, offer them the video course instead, and they’ll become part of your ongoing follow-up.
========== CONTENT
You want to be sending fresh, engaging content at least once every two weeks. Ideally, it’s once a week. (For some of you, it could be a few times a week, or even daily.)
Choose the highest frequency you can deliver consistently.
Keep track of the biggest issues your current clients are struggling with right now, today, and use those topics in your marketing.
Every email, every piece of content you post on your blog (whether it’s written or recorded) should have a clear invitation to take the next step with you.
========== MANUAL PROSPECTING
You don’t want to be a hunter. Sure, it’s fun sometimes, hunting in the jungle, bringing back a wildebeest. But sooner or later, you’ll get sick of having to go out there every day, especially when you’re coming home empty-handed.
========== OBJECTIONS
How can we overcome the objection, “I need to think this through?” Mate, really straightforward. You only have conversations with people who need it right now. In the triage call, you ask them, is this a later thing or a sooner thing? If they say it’s a later thing, you say, “Thanks, let’s stay in touch.” There’s no point having conversations with ‘later’ buyers.
========== MAKING AN OFFER
On the first set of Post-it notes, write down the content topics you’re going to talk about.
On the second set of Post-it notes, list out all the objections someone might have for working with you:
Thirdly, think about your client stories: wins, testimonials, case studies. List them out, one per Post-it note.
Fourthly, outline the logistics of your program.
Fifthly, who are the other people in your program who need to be positioned?
List out each of your cool tools, one per Post-it note.
========== LIVE PITCH
A great way to create tension in a group is to challenge them to choose whether they want to hear your offer or not.
“If you want to hear more about how it works, we’ll see you back here in 10 minutes and I’ll take you through it.”
So figure out your offer and say, “Great, that’s the offer; what do I need to teach in order for people to want that?” And then craft each piece of content so it snowballs into an easy ‘yes’ at the end. Teaching them what to want is just reverse engineering.
========== IDEA STRUCTURE
First, decide on the theme
Second, set the scene.
Next, do a why stack.
Then we teach the stuff.
The next step is to make it personally relevant.
Show proof that it actually works:
Now, we draw a line in the sand.
Finally, relate everything back to the big promise at the start of the webinar.
========== WORKSHOPS
Deliver workshops, not webinars.
Great workshops are interactive.
How do you turn it into an online workshop? You have great visuals. You tell great stories. You ask questions. You check in with people, and you read out their responses.
========== BIZ STRUCTURE
the first control on your business model mixing desk is the ‘expert—host’ control. Do you want to be the expert, the person with the original content? Or do you want to be a host like Oprah Winfrey,
The next slider is ‘specialist—generalist.’ Do you want to be a specialist, focusing in on one specific niche? Or do you want to be a generalist, someone who takes general principles and applies to them in all sorts of different situations?
What about the ‘local’ or ‘global’ slider? You could run your business in your local community only, or somewhere in the middle, like the west coast, or maybe you’re national, or you could be all the way up the other end, working all over the world.
You can choose if you want to deliver your stuff live, or if it’s pre-recorded. You can choose whether you work online or offline. Do you want to help people short term with a specific result or long term in, say, a 12-month program that covers loads of ground?
========== ONE THING
The first one is one target market, i.e. one type of person you want to help. Specifically, I mean one person with one problem.
Have you ever met someone who says, “I’m a marketing expert, but I’ve also got this multilevel vitamin company, and we can fix lawnmowers, too.” What happens to their credibility? Zoom, goes through the floor. Trying to be all things for all people is stupid. Just because your coaching skills could help everyone, doesn’t mean you should. Pick one target market, okay?
You want to pick one target market that you love, that you just want to serve, that you want to give your all to. One target market, not five different audiences, or three, or even two. Uno.
The second one is one product. Not five products, but one. Why just one product? Because you want to look a prospect in the eye and say, “This thing will get you the result you’re after,”
Next, we’re going to build one conversion tool. In the previous section we talked about one-on-ones, webinars, and events. I gave you three options to choose from, and your job is to decide which one to build.
So far we have one product, one target, one conversion tool; next we need one traffic source. In the first section, we talked about free, paid, or partnership marketing. This is the same deal as before: Now you get to choose one of those sources.
one year. You don’t get to choose this one; it’s just part of the rules for working the five ones.
========== PRICE POINTS
Six-week courses are usually delivered online. A series of videos once a week and a Q&A is a really common format.
The price point depends on your market and the return you’re going to get from people. They usually start around $500. Yvonne Hill, one of our clients, sells her eight-week program for $8,000. So your short program will probably fall somewhere between $500 and $8,000.
Price points for 12-month programs also depend on your target market, but typically I sell the longer programs for between $8,000 and $50,000.
========== WHY WHAT HOW NOW
It’s divided into three sections: The concept goes in the middle of the page, the context goes up the top, and the content goes down the bottom.
Bernice McCarthy invented this framework years ago for helping primary school teachers create lesson plans that rocked. Bernice figured out that there are four kinds of learners in the world
I build all my training around this framework: why, what, how, and now. Why it’s important, what to know about it, how to actually do it, and what, specifically, to do next or, even better, what to do right now.
========== AWAY AND TOWARDS
If something’s ‘away from’ right now, that’s a frustration. If it’s ‘away from’ in the future, that’s something we’re scared of in the future; that’s a fear. If something’s ‘towards right now’, it’s a want. If it’s ‘towards in the future’, it’s an aspiration.
The wants and aspirations are easy: They’re the positive opposite of the frustrations and fear. You transform a frustration — ‘Creating content is time consuming and tedious’ — into something they want: ‘A method that makes creating content fast and frictionless’.
========== ENGAGEMENT WHILE TEACHING
Every time I get to one of these black lines on the model, the boundary between why and what, or between what and how, that’s my opportunity to install an interactive piece, to ask you a question. Every time I cross one of those lines, I check in with you. That’s my ‘How do I make it rock?’ secret. Remember before when we were talking about delivering workshops, not webinars? Well, that’s how you do it. Create a core.
========== SIGNATURE OFFER
Signature systems are built around three components. Number one, what’s the core problem your prospects have?
Next, what’s the promise that you’re offering? This is like saying, “Hey, if you’re going to work with me, it’s going to get awesome. We’re going to achieve this, that, and this other thing together.”
If you had to get a group of 20 people from here to there quickly, what steps would you take? Lay out the six or seven key steps that move people from the problem to the promise — that’s a signature system.
What if you want to do short, but the outcome takes a longer time than eight weeks? Then teach them how to get a smaller outcome in eight weeks.
========== INFORMATION VS IMPLIMENTATION
I give freely of my information, and I earn the right to charge a premium for implementation.
you’ll get stuck implementing and the only way to get the result you want fast is to have a guide. Somebody to help you through the process.
Just understand, information and implementation, two completely different things.
========== OUTSOURCING
you’re in front of an audience, or teaching a webinar, or working directly with clients. It’s the kind of high-dollar, high-value magic only you can do.
There there’s everything else, all the day-to-day stuff that isn’t your genius at all, but it has to get done.
First, there are things that, frankly, you can’t do at all, where you’re just incompetent. You hate doing those things, and you usually mess them up.
One step up from competent, there’s work you excel at, where you have a superior skill. People notice you’re really good at it, but you know your skill is learned, not natural. This kind of work usually doesn’t give you energy, and you don’t really love it.
Then there’s the fourth category. Dan calls it unique ability; I call it your genius. It’s the stuff you’re incredible at. People talk about it. They notice you have this spooky talent. You didn’t have to learn it; you were born that way.
========== VA MANAGEMENT
In Black Belt, we use a tool called The 5-Minute Freedom Finder to help with this, but you could just as easily record yourself doing the task with a tool like Jing and share the recording with your assistant.
three main phases — relationship, rhythm, and rollout. Each one takes about two weeks.
Week three is about rituals. They take over your calendar, if you want them to. They start managing your daily, weekly, and monthly meeting schedule.
Week four is about contact. Now they’re starting to manage your email inbox and your contact with clients. They’re handling your prospects one on one.
In week five, they send their first email broadcast to your database.
The first three weeks are internally focused, right? They’re all about you, and them, and your internal business processes. The last three weeks are external; they’re market-facing, messaging clients and prospects, broadcasting and managing campaigns. In six weeks, we get them right up to highway speed.
========== PROJECT MANAGEMENT
the best business people in the world think in three distinct time zones, and that’s what sets them apart from everybody else. They think about three years, three months, and today, right now.
“If those are my 90-day projects, what three actions do I need to take this week to move me forward?”
March 4, 2020
Not my type of book. Noticed it was all men.
August 7, 2017
This book is aimed at coaches (of all specialities) who want to grow their coaching practice beyond owning a job, and into building a business.
The author, an Australian with an easy-going and positive writing style, explores the challenges that coaches find themselves in when they sell their time for money. He then lays out some practical, actionable steps that coaches can take to scale their income while minimising the time they spend in their business.
As a business coach in the IT industry, I found this book a great read. The only area I wasn't a fan of is where the author includes transcripts of his online conversations with his own coaching clients to share his points. I found his conversational style much more suited to video than transcripts in a book.
That aside, this was a valuable read and is recommended to any coach who is looking to grow their practice.
The author, an Australian with an easy-going and positive writing style, explores the challenges that coaches find themselves in when they sell their time for money. He then lays out some practical, actionable steps that coaches can take to scale their income while minimising the time they spend in their business.
As a business coach in the IT industry, I found this book a great read. The only area I wasn't a fan of is where the author includes transcripts of his online conversations with his own coaching clients to share his points. I found his conversational style much more suited to video than transcripts in a book.
That aside, this was a valuable read and is recommended to any coach who is looking to grow their practice.
July 9, 2018
The best in the business are life-long learners and have a growth mindset. "Million Dollar Coach" is a great resource that includes 9 strategies that will drive a 7-figure coaching business. A top coach shares information and inspiration that will transform your business and life. Karen Briscoe, author and podcaster "5 Minute Success"
March 2, 2020
Dang. That was amazing.
I’ve gone through hundreds of hours of content related to building a coaching business and this short book based on the author’s longer programs absolutely blew the doors off the other content. Kicking myself for not finding this earlier because it is absolutely stellar content.
I’ve gone through hundreds of hours of content related to building a coaching business and this short book based on the author’s longer programs absolutely blew the doors off the other content. Kicking myself for not finding this earlier because it is absolutely stellar content.
October 15, 2024
Why this book is better than every other business boom I read this year - and I read one a week.
I hadn’t heard the phrase before - ‘’killer, no filler’ - but that’s absolutely what this book delivers.
Simple, practical and inspiring models, diagrams and metaphors to become a million dollar coach if you so choose.
I hadn’t heard the phrase before - ‘’killer, no filler’ - but that’s absolutely what this book delivers.
Simple, practical and inspiring models, diagrams and metaphors to become a million dollar coach if you so choose.
March 2, 2018
A high-level book with really great content and concepts. It will make you think. The book is written the way the author speaks, quick with no BS. You literally jump right into the 9 strategies so have pen and paper ready as you dive in.
June 11, 2018
Fantastic model
Plenty of actionable, scripts and models to keep you busy. Must read for building any cos hung business. Just needs a bit of reorganizing for maximum effectiveness and efficiency. Excellent book on the nuts and bolts of delivering a coaching business model.
Plenty of actionable, scripts and models to keep you busy. Must read for building any cos hung business. Just needs a bit of reorganizing for maximum effectiveness and efficiency. Excellent book on the nuts and bolts of delivering a coaching business model.
December 28, 2019
I'm taking my 2020 business building cues from Peter Scott, and Peter calls Taki is mentor. This book is so very consistent with what Peter teaches and will surely prove to be a valuable reference and resource as I work to formalize my coaching business and product offerings in 2020...
June 20, 2021
Easily one of the Best Books on Digital Marketing I've read...and I've read a lot.
Taki goes deep into every respect of the coaching business like nothing I've read before I'll read this again and again without question. Brilliant!
Taki goes deep into every respect of the coaching business like nothing I've read before I'll read this again and again without question. Brilliant!
October 16, 2021
Good concepts
The book has ideas so you can get started. I think there’s lots of good strategies and I think the presentation format the book teaches is successful. I’ll be implementing the thinking the book taught and I think there’s lots more to learn too.
The book has ideas so you can get started. I think there’s lots of good strategies and I think the presentation format the book teaches is successful. I’ll be implementing the thinking the book taught and I think there’s lots more to learn too.
July 25, 2019
Good book for setting up a business...but not much about actually being a good coach.
January 18, 2020
Really good book on building a coaching business. Simple no-nonsense steps provided by the author to help take the idea of "becoming a coach" into actually being a coach.
May 11, 2020
Amazing!
Could not put this book down! So insightful, strategic, and practical steps to get started with no frills. Highly recommended!!
Could not put this book down! So insightful, strategic, and practical steps to get started with no frills. Highly recommended!!
July 6, 2020
Easy reading
It did not take me long to read this book.
Full of Great ideas.
I do like the way Taki Moore works, he has a great approach to selling,it's selling without selling.
It did not take me long to read this book.
Full of Great ideas.
I do like the way Taki Moore works, he has a great approach to selling,it's selling without selling.
July 25, 2020
Fantastic Book
Great advice, changed my perspective on coaching and gave me clarity for moving forward for the next 90 days, year and 3 years.
Great advice, changed my perspective on coaching and gave me clarity for moving forward for the next 90 days, year and 3 years.
September 5, 2020
This was not a book whose tone or content appealed to me.
November 30, 2020
Good framework
Great framework if you have or want to start a coaching business. I enjoyed the relaxed style and insight into the process.
Great framework if you have or want to start a coaching business. I enjoyed the relaxed style and insight into the process.
April 21, 2017
Excellent read,!
Common sense yet not common practice! A must read. Highly valuable content. Thanks guys. PS.. The pdfs are really great too!
Common sense yet not common practice! A must read. Highly valuable content. Thanks guys. PS.. The pdfs are really great too!
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