The Fitness Entrepreneur's Handbook

by Pat Rigsby

You are passionate about fitness & performance and you want to create a business that allows you to work in a field you are excited about and enjoy while also achieving your financial and lifestyle goals. But if you’re like most fitness entrepreneurs, you don’t know how to get there. Maybe this sounds like something you’ve experienced or you’re experiencing right You’re not sure how to attract the clients you want to work with. You aren’t sure how to sell in a way that makes you comfortable. Turning your knowledge, passion and skills into a successful business is proving to be more challenging that you anticipated. Building a business that allows you to have the impact, income and lifestyle you want seems like more of a pipe dream than an outcome you’re likely to achieve. Well, you’re not alone. Bestselling author and founder of over 25 fitness businesses, Pat Rigsby, has been there and he’s coached thousands of trainers and coaches who’ve been there as well - and the good news is that you can do it. You can design and build a successful fitness business doing what you love and in the Fitness Entrepreneur’s Handbook he shares proven principles, strategies and tactics that will help you create a plan and execute it so that you can get from where you are now to where you really want to be as a business owner.

313 pages, Kindle Edition

Published November 10, 2016

Reviews

[Xavier I Ortigas Melian · Rating 1 out of 5]

Does not have much actionable advice

This is more of a motivational book with general concepts. There is very little material on actual strategies in running a fitness business. It’s mostly , look for what is missing in the market and fill that void, be the best, differentiate yourself from the competition. I was looking for actual practical advice and real world scenarios encountered in a fitness business and their solutions.

[Dwayne Small · Rating 5 out of 5]

Great read and very detailed.

Having been on several marketing courses you realise that a lot of people have a one show fits all system. This book poses experiences and general questions that to me that are adaptable to an organic business. From this book alone working this way will definitely flourish antithesis business.