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Understand Content Strategy in 1 Hour: 1 Hour Learning Capsule

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This is the first learning capsule in the instant learning series. Each learning capsule consists of 12 mini sessions on the subject, and each mini session takes 5 minutes to go through and understand.

Because time is a premium, each learning capsule contains only the essential of the subject. If you take a 5 days full time course on the same subject, after 3 months of the training probably all you will remember is what is included in the learning capsules. If you already know the subject you can read these to brush up your knowledge. If you are new to the subject, then reading this will give you a strong solid foundation on the subject, and the ability to get started applying them. You can probe more using many available resources in the internet to get additional knowledge or understanding on need basis.
This learning capsule covers the essentials of content strategy for managing content in web. It talks about how you can define website goals, create content inventory and do gap analysis and ultimately come with a content project plan. It also offers the best practices and guidelines for choosing different content format like, text, images, videos, animation, infographics, and so on. It includes useful tips for writing blogs and newsletters. Finally, it provides useful tips for optimizing your web content for mobile devices and offers insight on managing user generated content.
About the author

Animesh has around 16 years of experience with various kind of content in multiple domain. Animesh has worked as Learning Strategist in Convergys and Content Development Manager in Microsoft. Apart from holding a leadership role in one of the MNC, Animesh also conducts training sessions on best practices in content development, instruction design, user experience, and project management.

26 pages, Kindle Edition

Published October 26, 2016

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