What do you think?
Rate this book
Be The Lime: The world has enough lemons.
There is no question that the online world and social media can lift your business or brand to the next level. But how do you do it? How do you get heard among all the noise? How do you stand out?
Finally, there is a book with social media marketing tips that walks you through what you need and what you don’t. You don’t have to hire a staff of so-called experts or spend countless hours online to be effective. You just need to do the right things!
“Be The Lime” helps you find your unique online and social media voice. Pair that with proven marketing strategies and tactics you can use today to make you stand out!
This book is for…
The Brick and Mortar business that are interested in the art of social media and want to get more customers in the door.
The online entrepreneur who wants his/her brand to attract raving fans.
The person trying to sell anything online.
The small business who is overwhelmed by social media and doesn’t know where to start.
The medium sized business who wants to build a celebrity-like image that resonates with people.
The person who doesn’t want a full-time marketing job but needs business marketing and some simple real world strategies that can be implemented today!
Finally, there is a book with social media marketing tips that walks you through what you need and what you don’t. You don’t have to hire a staff of so-called experts or spend countless hours online to be effective. You just need to do the right things!
“Be The Lime” helps you find your unique online and social media voice. Pair that with proven marketing strategies and tactics you can use today to make you stand out!
This book is for…
The Brick and Mortar business that are interested in the art of social media and want to get more customers in the door.
The online entrepreneur who wants his/her brand to attract raving fans.
The person trying to sell anything online.
The small business who is overwhelmed by social media and doesn’t know where to start.
The medium sized business who wants to build a celebrity-like image that resonates with people.
The person who doesn’t want a full-time marketing job but needs business marketing and some simple real world strategies that can be implemented today!
208 pages, Kindle Edition
Published November 13, 2016
17 people are currently reading
17 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
Read
May 16, 2025*Be The Lime: The World Has Enough Lemons* by Fred Rewey is a witty, motivational, and highly practical guide focused on helping individuals stand out, lead with authenticity, and embrace a proactive, positive attitude in both business and life. Rewey uses the metaphor of being a "lime" to symbolize uniqueness, boldness, and constructive energy in contrast to the "lemons" of the world—those who complain, conform, or spread negativity.
The book’s central message is about **embracing individuality and being intentional** in how you show up in the world. Rather than blending in or adopting a victim mentality, Rewey encourages readers to **take ownership of their influence** and become catalysts for change, innovation, and positivity. The “lime” becomes a symbol of someone who adds value, zest, and a refreshing perspective—whether in the workplace, in relationships, or in everyday life.
Rewey's tone is conversational, often humorous, and full of real-world anecdotes. The book is structured in short, punchy chapters, each delivering a clear takeaway or piece of actionable advice. It avoids fluff and cuts straight to the point, appealing especially to readers who prefer direct, no-nonsense insights wrapped in humor and relatability.
Key themes throughout the book include:
* **Choosing attitude over circumstance** – Rewey emphasizes that while we can't control everything that happens, we can control how we respond. “Being the lime” means bringing energy and solutions where others might bring complaints.
* **Breaking out of mediocrity** – The book challenges readers to avoid complacency and instead strive to be memorable, creative, and courageous in pursuing what they care about.
* **Adding value to others** – Much of the book’s philosophy revolves around contribution. Being a “lime” means lifting others, creating impact, and refusing to settle for the status quo.
* **Taking risks and embracing discomfort** – Rewey encourages stepping out of your comfort zone, trying new things, and being okay with failure—as long as it moves you forward.
* **Branding yourself in life and business** – The author ties in business-savvy insights, particularly around personal branding and influence, making the book especially relevant for entrepreneurs, leaders, and anyone trying to grow a professional presence.
The writing is fast-paced and full of one-liners and metaphors, making complex or potentially dry concepts feel light and digestible. The book doesn’t pretend to be a deep psychological treatise—it’s more like a confident pep talk with clear direction.
In essence, *Be The Lime* by Fred Rewey is a practical, empowering invitation to live boldly, think differently, and lead with a spirit of contribution and courage. It’s a call to stop being sour, stop blending in, and instead become someone who brings something sharp, refreshing, and unmistakably you into every room you walk into.
The book’s central message is about **embracing individuality and being intentional** in how you show up in the world. Rather than blending in or adopting a victim mentality, Rewey encourages readers to **take ownership of their influence** and become catalysts for change, innovation, and positivity. The “lime” becomes a symbol of someone who adds value, zest, and a refreshing perspective—whether in the workplace, in relationships, or in everyday life.
Rewey's tone is conversational, often humorous, and full of real-world anecdotes. The book is structured in short, punchy chapters, each delivering a clear takeaway or piece of actionable advice. It avoids fluff and cuts straight to the point, appealing especially to readers who prefer direct, no-nonsense insights wrapped in humor and relatability.
Key themes throughout the book include:
* **Choosing attitude over circumstance** – Rewey emphasizes that while we can't control everything that happens, we can control how we respond. “Being the lime” means bringing energy and solutions where others might bring complaints.
* **Breaking out of mediocrity** – The book challenges readers to avoid complacency and instead strive to be memorable, creative, and courageous in pursuing what they care about.
* **Adding value to others** – Much of the book’s philosophy revolves around contribution. Being a “lime” means lifting others, creating impact, and refusing to settle for the status quo.
* **Taking risks and embracing discomfort** – Rewey encourages stepping out of your comfort zone, trying new things, and being okay with failure—as long as it moves you forward.
* **Branding yourself in life and business** – The author ties in business-savvy insights, particularly around personal branding and influence, making the book especially relevant for entrepreneurs, leaders, and anyone trying to grow a professional presence.
The writing is fast-paced and full of one-liners and metaphors, making complex or potentially dry concepts feel light and digestible. The book doesn’t pretend to be a deep psychological treatise—it’s more like a confident pep talk with clear direction.
In essence, *Be The Lime* by Fred Rewey is a practical, empowering invitation to live boldly, think differently, and lead with a spirit of contribution and courage. It’s a call to stop being sour, stop blending in, and instead become someone who brings something sharp, refreshing, and unmistakably you into every room you walk into.
Displaying 1 of 1 review