The short review [of the whole series]:
I’d read this series years ago initially when it was published by CMX, and thought it was a wonderful read (4 – 4.5 starts). Years later, I’ve read through it again - this time the Yen Press editions (which has a different translation job) - and sadly I’d have to give Kaoru Mori’s “Emma” series 1 – 1.5 stars.
It’s the standard problem of someone from one culture (Japan) writing about another culture (England): the author likes the imagery and “idea” of the culture, but not understanding the complexity of the culture or society itself. It’s noted Mori hired a historical editor (Rico Murakami) after volume 3 and it shows. It’s a Japanese manga aimed at a Japanese audience through and through. This also might be why some readers who are new to manga have mixed feelings about this series. If you are very new to manga (or comics in general) and you are not a teenager, I’d suggest reading manga's that are memoirs/slice-of-life, or even something based on Japanese history/set in Japan.
Unfortunately, "Emma" is rather weak: there are a lot of strange details (or lack of) that hinder the storytelling, a lot of cliches, underdeveloped characters, and the pacing of the first few volumes is uneven. If that's enough of a review for you, stop here, but if you want the details (with some spoilers for omnibus 1) read on.
The longer review:
Yes this is very long. Again, I've read the series before and was giving it a second read. On the second read, I’ve finished Emma omnibus 3 and won't keep reading - I just can't. But I do remember how it ends from my first read through years ago.
First. Well, how do I put this? I’ve noticed that no other reviews really mention this, but it’s clear that Mori is has a fetish for maids, corsets and bunny girls (which is fine). She makes this clear in the afterwords (but doesn't necessarily state it outright per-se). In some later volumes there are a few unnecessary panels of maids with pulled up skirts & lacy stockings (and in some of her other maid related materials). She also mentions that, in her rush to buy research material, she wound up with a number of books that were just about corsets. And honestly, again, that’s all fine. I almost wonder if she would have preferred to write a yuri genre manga. But it also explains why there is something superficial about the writing & illustrations. She even admits in an author note that she doesn't think much of the romantic male lead (William). And while the street scenes are nice, and she researched companies and services that existed back then, the characters themselves are flat. Their personalities are rather lacking and one-note. And the depiction of the class system (the main aspect of the story) is possibly the most under researched and mishandled. That is bad. I mean, it’s truly bad.
What do I mean by this? Well, here are a few examples (spoilers ahead):
> There is a chapter where William (male lead/love interest/ very wealthy merchant) offers to pay for a new pair of glasses for Emma (female lead/love interest/maid). It’s made clear that Emma needs a new pair as she scarcely recognized William from across the street, even while wearing her glasses. She says she needs to think about it, then proceeds to think about his offer overnight (with an unnecessary flashback to how she obtained her glasses from her employer). The next day, for sentimental reasons (?), she declines his offer of new glasses. William then desperately insists that he must give Emma a gift of some kind, dropping all polite pretenses, and asks what she would like. Emma, in turn, without much hesitation, asks for a lace handkerchief and mentions that she has always wanted one (!).
There has been no mention of her wanting a lace handkerchief at all prior to this (either visually or in writing). That Emma has chosen to forgo something that would improve her quality of life, and requests a lace handkerchief (that she never takes out of its box) is just baffling and bizarre. But also, it comes across as very inappropriate.
Realistically, she should turn down the offer of any gift because of the implications attached to the gesture: that it really just falls in line with the idea of William pursuing a purely sexual relationship. Does Mori know that many married wealthy men boffed the maids on the side (and that those men felt entitled to do so)? It doesn't seem like it. And William looks worse off by insisting on giving her something, anything at all, and refusing to back down. It’s chapter that really highlights how naïve the writing is. Mori seems to like writing moments like the flashback with the glasses, but doesn’t actually know how to craft a whole story or weave the moments together very well.
> In a later chapter (still omnibus 1 of the Yen Press edition) Emma shows up outside of Williams family home, unannounced, trying to find him (how did she know where he lives? Who knows). They were suppose to meet in a park and talk, but somehow have missed each other (despite arranging a place and time to meet). The head butler that serves William’s family spots her outside, invites Emma in and he says she can wait for William in one of the lush drawing rooms. Again, this would never happen. The butler has never met Emma or seen her before, he didn’t know that Emma and William were going to meet, has never even heard her name mentioned, and she is clearly working class, so why would he just invite her in? The butler would never invite this person into the home, into a drawing room, and would never do it without first consulting his employer first (which would be William's father). The only circumstances that might make sense would be if she was injured or if there was an emergency, but in this case she is just loitering outside of the property gates. (In case you are wondering, in this chapter, William's younger siblings see Emma for themselves, and try to spy on her... from within their own home... and then one of them gets so upset that she bursts into the room saying that Emma is low class and William would never marry her. Barely anything has happened in this manga and yet this scene is forced in. How does this whole scene come to pass at all? Because the butler invited Emma inside.)
> Another detail that just seemed sloppy would be that Williams oldest sister Grace tutors their youngest brother. Why would this happen? It’s mentioned that the family has a staff of 100 people and it’s made very clear William himself had a governess when he was young. Why would the eldest sister (who apparently is “spoken for” ie. engaged) be wrapped up in tutoring their youngest brother? Their father would have hired staff to tutor all his young children and would be keen for her to carry on with mingling in higher social circles, attending events, becoming more acquainted with her future family and possibly prepare for the wedding.
> This next one is going to sound like an odd complaint and nit-picky, but having talked to several friends, they agreed with me on it, so here it is. The story opens with William walking up the front steps of the home where his former governess lives (Emma's employer). William is about to knock on the front door which, for some reason, are double doors. Before he can, Emma opens one of the doors and hits him squarely in the face. It’s an obnoxious introduction to the two characters, but also: this would never happen. Why?
Because doors designed for residences/homes open inwards, not outwards (even on double doors). Also, there are front steps. No one would design a front door that, when opened, would cover the entire front step and hit someone in the face. How could someone even enter the home without having it hit them in the face? Do they stand to one side and open one of the narrow doors? I’m sure there are people reading this part of the review and rolling their eyes, but it’s an example of Mori & their editor not thinking through the details, and really forcing a situation for the sake of comedy. It’s intended to be a cliché comedic manga moment, but it comes at the expense of believably (which is important if you are trying to recreate a historically accurate tale) and honestly it’s a lazy, boring cliché.
> And Hakim. Hakim is a Prince with a harem of women who don’t say or do anything. For the reader who is more aware of the history of the British Empire and India, along with the concept of Orientalism, it’s awkward. Ironically, Hakim is one of the more interesting characters out of everyone. Again though, there’s an oddness to her writing. No one addresses or treats him formally as a Prince (which they should do even if they are friends). And Hakim doesn’t actually serve much purpose to the main story. He is a friend of William (through business?). He meets Emma once and then goes to see her a second time with the proposal of marriage. She declines his proposal (of course), he's fine with that and then he proceeds to just sort of sit around Williams family home looking on at the antics of the wealthy white English family. He announces at the end he is going to leave and go home (although it's not the last we hear of him). This is all within omnibus 1 by the way. It's very odd and doesn’t really build up anything meaningful in the story. As for the harem of women…. well. Mori admits in an afterword that she didn’t really intend to do anything with those characters, she just liked the idea of them. Which really seems to be the real recurring theme of this manga.
> As for Emma herself she is… dull. She’s suppose to be a woman who men adore: literally, she is sent endless of love letters by numerous suitors. In one instance, while William is sitting among other elite wealthy young men at some engagement or event, he overhears the men talking about Emma and how she is a beauty. How do they even know who she is? She works for a retired governess and Emma only ever seems to run minor errands that are walk-able. Yet apparently she a notorious beauty and quite the woman. Why all these men are falling over for her is rather baffling. Her character is dull in that way that severely underwritten characters are, one with no real personality or distinguishing features. I suspect that “Emma” is sort of Mori’s ideal type, and that she has built up a much more interesting idea of Emma in her head, than what we are reading on paper. Or, perhaps, she is purposely written in such a bland way that young women reading it are able to project themselves onto the protagonist more easily (not to mention that Emma has brown hair & brown eyes, whereas the other "British" characters are blond & blue eyed: it's very telling choice).
There are characters that are later introduced who are more developed and intriguing than earlier characters (ex. the German family) but its just not enough to sustain interest for the remainder of the series.
And yes, the artwork is lovely, but at the same time, the artwork also suffers from same-face syndrome. Another downside is that while manga is generally well known for allowing breathing room and establishing a sense of feeling & atmosphere in a way that most comics don't (aspect to aspect & non-sequitur panel sequences etc), there were sequences and pages that felt unnecessary or could have been shortened, and the pacing felt off as a result of it.
I had fun reading this as a teenager, and I’d say it’s definitely a YA-target manga. It is beautifully illustrated, and chances are that's what I was paying attention to the most when I first read it. It may just be one of those scenarios where you like it the first time you read it (when it's fresh), and you should avoid reading it a second time. If you do try and read it a second time you might be cursed like me and feel compelled to write a really long review.