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Answers To The 50 Most Common Adobe Analytics Questions
This eBook is designed to give confidence to those who have been burned by Adobe Analytics in the past and are looking to improve their ability in accessing the right reports with the right metrics for their needs. It’s also for the first time users looking to get started on the right foot. What this book does not provide is answers to detailed technical implementation questions.
The questions answered are:
Is it called Adobe Analytics, Omniture, or SiteCatalyst?
Is it necessary to understand how Adobe Analytics works to be able to use the tool?
How do I run a report?
What do the different sections of the report interface mean?
How do I save a report for later?
How do I export more than 50 rows in a spreadsheet?
What are the different ways I can share a report?
What are Dimensions?
What are Metrics?
How Are visits counted?
What is the difference between cart, cart view and cart addition?
How do I look at multiple metric-based reports at the same time?
How do I choose which metrics to use to analyze a Dimension-Based report?
How do I see a dimension-base report trended over time?
How do I see data by hour?
What is a segment?
How do I make a segment?
How do I share a segment?
How do I create a dashboard?
What is a cookie and how does Adobe Analytics use cookies?
How accurate is my data?
What does “none” mean in my report?
What does “unspecified” mean?
How do I compare new visitors to return visitors?
How do I check to see if the Adobe Analytics code is working?
How do I track traffic coming from my marketing channels?
How do I track visits to a vanity URL?
How does Adobe Analytics attribute sales to a marketing channel?
What is a Conversion Variable or “eVar”?
What is a Traffic Variable or “prop”?
What is a success event?
How can I tell what eVar, prop or success event is being used for a specific report?
How do I find the a page in the Page Report? How come it’s not the URL?
How do I see mobile metrics compared to desktop metrics?
How do I combine the data from two report suites?
Why does the sum of the rows in a report not equal the total at the bottom of the report?
How do I compare first time purchasers to repeat purchasers?
How Do I Calculate Conversion Rate using the Calculated Metric Builder?
How Do I Calculate Bounce Rate?
How do I find 404 error pages?
How long does it take for data to show up in my report?
How is Time On Site Calculated?
How do I see the sequence of pages that lead to a desired outcome (pathing)?
How do I see where website visitors are going when they leave my site?
What is the difference between Google Analytics And Adobe Analytics?
Why does the data from my two web analytics tools not match up (google analytics vs adobe analytics)?
How do I measure the value of a page?
How do I use Adobe Analytics to improve a user path (like checkout) on my site?
How do I use Adobe Analytics to improve the homepage of my site?
What can I not do with Adobe Analytics?
The questions answered are:
Is it called Adobe Analytics, Omniture, or SiteCatalyst?
Is it necessary to understand how Adobe Analytics works to be able to use the tool?
How do I run a report?
What do the different sections of the report interface mean?
How do I save a report for later?
How do I export more than 50 rows in a spreadsheet?
What are the different ways I can share a report?
What are Dimensions?
What are Metrics?
How Are visits counted?
What is the difference between cart, cart view and cart addition?
How do I look at multiple metric-based reports at the same time?
How do I choose which metrics to use to analyze a Dimension-Based report?
How do I see a dimension-base report trended over time?
How do I see data by hour?
What is a segment?
How do I make a segment?
How do I share a segment?
How do I create a dashboard?
What is a cookie and how does Adobe Analytics use cookies?
How accurate is my data?
What does “none” mean in my report?
What does “unspecified” mean?
How do I compare new visitors to return visitors?
How do I check to see if the Adobe Analytics code is working?
How do I track traffic coming from my marketing channels?
How do I track visits to a vanity URL?
How does Adobe Analytics attribute sales to a marketing channel?
What is a Conversion Variable or “eVar”?
What is a Traffic Variable or “prop”?
What is a success event?
How can I tell what eVar, prop or success event is being used for a specific report?
How do I find the a page in the Page Report? How come it’s not the URL?
How do I see mobile metrics compared to desktop metrics?
How do I combine the data from two report suites?
Why does the sum of the rows in a report not equal the total at the bottom of the report?
How do I compare first time purchasers to repeat purchasers?
How Do I Calculate Conversion Rate using the Calculated Metric Builder?
How Do I Calculate Bounce Rate?
How do I find 404 error pages?
How long does it take for data to show up in my report?
How is Time On Site Calculated?
How do I see the sequence of pages that lead to a desired outcome (pathing)?
How do I see where website visitors are going when they leave my site?
What is the difference between Google Analytics And Adobe Analytics?
Why does the data from my two web analytics tools not match up (google analytics vs adobe analytics)?
How do I measure the value of a page?
How do I use Adobe Analytics to improve a user path (like checkout) on my site?
How do I use Adobe Analytics to improve the homepage of my site?
What can I not do with Adobe Analytics?
79 pages, Kindle Edition
Published November 7, 2016
7 people are currently reading
2 people want to read
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