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Devil Does Care: More Bang, Less Bucks!
The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched startup to win relevant clients. Instead, try Outlier marketing.
Dear Startup Entrepreneur,
Why did you start up? What are you selling? Why do you want to spend money on branding ‘activities’? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one Purpose
Outlier marketing deals with a simple what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the Guerrilla way.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched startup to win relevant clients. Instead, try Outlier marketing.
Dear Startup Entrepreneur,
Why did you start up? What are you selling? Why do you want to spend money on branding ‘activities’? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one Purpose
Outlier marketing deals with a simple what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the Guerrilla way.
166 pages, Kindle Edition
Published October 31, 2016
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Displaying 1 - 3 of 3 reviews
July 12, 2024
Actually, I liked this book.
Even though the principles for marketing are the same old story, I find the stories of the entrepreneurs and their crazy ideas are interesting to read. The author introduces a term called "Outlier Marketing".
Outliers are those whose ideas are unique and think outside the box, and they are essential for a successful business. He highlights 3A's for outlier marketing - Ask, Action, Agile.
One of the interesting stories is about the "Boryeong Mud Festival. Muds were used as cosmetics as people believed they were rich in minerals and that's how the sales started. Later, in order to promote these cosmetics, a festival was introduced, then BOOM! - it became a part of culture, like Christmas. People have come to Korea to celebrate the festival and started buying products - t-shirts, cosmetics etc. - everything made of mud!
Marketing is subjective, but creativity matters!
Even though the principles for marketing are the same old story, I find the stories of the entrepreneurs and their crazy ideas are interesting to read. The author introduces a term called "Outlier Marketing".
Outliers are those whose ideas are unique and think outside the box, and they are essential for a successful business. He highlights 3A's for outlier marketing - Ask, Action, Agile.
One of the interesting stories is about the "Boryeong Mud Festival. Muds were used as cosmetics as people believed they were rich in minerals and that's how the sales started. Later, in order to promote these cosmetics, a festival was introduced, then BOOM! - it became a part of culture, like Christmas. People have come to Korea to celebrate the festival and started buying products - t-shirts, cosmetics etc. - everything made of mud!
Marketing is subjective, but creativity matters!
December 6, 2016
“Devil does care” by Pravin Shekar is about doing “Outlier” marketing, tactics you can deploy which can help bootstrapped companies to succeed in winning business.
When I saw the book first, I had two questions popping in my head – A scary picture as cover image? A book with title “Devil Does Care”?. The cover image was an Indian version of Devil which is normally put-up in front of houses and shops to ward-off evil. Pravin’s answer to both the questions was the same he had used as the opening line in the book – “The Devil lies in the details. When the Details are missed, the Devil comes out. It is the same with your marketing…”.
The book starts with defining who are “Outlier marketers”, they are those who not only think out of the box, they screw the box & shove the envelope. You quickly learn the secrets of marketing on a frugal budget (aren’t those two terms an oxymoron); sales made is more worth than 1000s of Facebook likes; there is nothing shameful in marketing; your messaging has to target the decision maker more than the consumer; and finally PESTER power works!!!
If you like good stories to sugar-coat marketing medicines that are prescribed for you, then Pravin won’t disappoint you. You get to read how a 10 cleaner company in a Tier-2 city became the Toilet cleaner king of the place by spending just Rs.7350; how OLA did a timely humane activity of saving people lives with boats during devastating Chennai Floods in 2015; why an investment company literally gave “free” money to its target audience.
When I finished the book I had so many action items for myself & my team, that we are going to be busy with them for the next few months.
Grab a copy and you will certainly learn something new on how you too can become shameless when it comes to marketing!
Reposted from my blog: http://venkatarangan.com/blog/2016/12...
When I saw the book first, I had two questions popping in my head – A scary picture as cover image? A book with title “Devil Does Care”?. The cover image was an Indian version of Devil which is normally put-up in front of houses and shops to ward-off evil. Pravin’s answer to both the questions was the same he had used as the opening line in the book – “The Devil lies in the details. When the Details are missed, the Devil comes out. It is the same with your marketing…”.
The book starts with defining who are “Outlier marketers”, they are those who not only think out of the box, they screw the box & shove the envelope. You quickly learn the secrets of marketing on a frugal budget (aren’t those two terms an oxymoron); sales made is more worth than 1000s of Facebook likes; there is nothing shameful in marketing; your messaging has to target the decision maker more than the consumer; and finally PESTER power works!!!
If you like good stories to sugar-coat marketing medicines that are prescribed for you, then Pravin won’t disappoint you. You get to read how a 10 cleaner company in a Tier-2 city became the Toilet cleaner king of the place by spending just Rs.7350; how OLA did a timely humane activity of saving people lives with boats during devastating Chennai Floods in 2015; why an investment company literally gave “free” money to its target audience.
When I finished the book I had so many action items for myself & my team, that we are going to be busy with them for the next few months.
Grab a copy and you will certainly learn something new on how you too can become shameless when it comes to marketing!
Reposted from my blog: http://venkatarangan.com/blog/2016/12...
December 3, 2016
Laid out in an airy and breezy format, this book defies the stereotype of a typical ‘Mantra to Success in XYZ’ book even though it fundamentally belongs to that category. The book seriously nudges you to find ways of running your next marketing strategy while spending less money on it. And it does this without being preachy about it even one bit. Definitely worth the money you will spend on buying it.
Click here for a more detailed review - http://eclectic-rant.blogspot.in/2016...
Click here for a more detailed review - http://eclectic-rant.blogspot.in/2016...
Displaying 1 - 3 of 3 reviews