Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs without risk of a Google slap or penalty? Pure White-Hat SEO strategy where you can sleep at night AND build traffic-busting websites.
In 2017, how many SEOs can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Common SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living. I've been testing for over a decade and making a living with SEO.
SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. This book teaches you that type of search engine optimization. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.
You won't be learning any black hat SEO backlinking techniques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You'll learn the truth about anchor text links and why everything changed when Penguin was released. You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy. I'll tell you about the Holy Grail of backlinks, and how to get them for your site. They take more work, but a few of these links are priceless when it comes to ranking. You'll also learn why it is important to focus on building your site authority. I'll go through some of the older backlinking techniques and mention any that still have value. Most don't. The good news is you don't need to use those techniques. I'll show you how the high domain authority sites build natural, high impact links.
This book is now in it's 6th major edition - SEO 2017. In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon). Use it to find and fix SEO problems on your site, and reverse Google penalties.
There is more than one author with this name Dr. Andy Williams
After graduating from Hull University (North Humberside, UK), I went on to do a Ph.D. at Cardiff University where I studied endocrinology in fish. After working as a research associate at Cardiff University I decided I wanted to be a teacher, so went back to University (this time Birmingham) to study for a teaching certificate.
My first teaching job took me to Tenerife, Spain where I met my wife to be. After a spell of teaching in Madrid, we went back to Tenerife. Two kids later, we now live in North Wales.
On a day to day basis, I write "How To" books and courses related to websites, SEO and other topics of interest to anyone running a website.
This book is incredibly useful for getting more Google based traffic. There are loads of things to try and do. Some are easy, some hard, some fundamental but I'd be surprised if anyone with a web site couldn't take something from the book. The author is very much WordPress and Blog orientated so the book tends to about writing articles. My web site has a lot of data pages in it, but I could still find plenty of things to work on. Highly recommended.
It gives an in depth details about SEO which is very nice. The writing is very fluid, the information flows naturally and it includes real examples (with print screens) and methods discovered through experimenting.
It's a really nice resource to have on hand if you want to be up to date with Google's algorithm latest updates. So I highly recommend it for both SEO beginners or more advanced specialists.
i like this book, it was very informative, easy to read and most of things were in line with common sense. I would recommend this book as an introduction to SEO rookies