Better Business

by Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while "Mini Chapters" focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.
Also available with MyLab Intro to Business
MyLab(TM) Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Intro to Business, search for: 0134641833 / 9780134641836 Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package Package consists of:
0134522745 / 9780134522746 Better Business 0134527879 / 9780134527871 MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business

Genres: Business

624 pages, Paperback

First published August 1, 2009

Reviews

[Elisa Marie · Rating 3 out of 5]

This textbook had a lot of useful information, but unfortunetly a lot of that useful information was what I felt could be more common sense then new information. This is just the Intro to Business, so I guess I shouldn't be so surprised that a lot of it would be easy to absorb information, I just wish it offered a little more here and there.
Besides that, the writing is easy to follow and relates to current events, so it is really easy to understand everything that this textbook is trying to say.

[Dee Gardner · Rating 3 out of 5]

I have been teaching out of the versions 4 and 5 of this book for 5 years. Pearson is trying to stay relevant in the book market.

[Skjam! · Rating 3 out of 5]

This was the book required for my Introduction to Business class. As such, it's a perfectly adequate textbook that introduces various business concepts in an understandable format.

This is, however, a book that will rapidly become dated as the examples lose currency. As such, you'd need to buy new editions frequently to keep up. I would recommend finding a used copy if you're a high school student or an entrepreneur without a business degree who wants a head start on the basic principles of business.

[UT booklady · Rating 3 out of 5]

This textbook was decent. It provided a lot of material that I didn't know about business but it did, from time to time, get dry, boring and too technical. Overall it was sufficient for my business course but I wish it had been written with a better tone.

[Ahmed Safwat · Rating 1 out of 5]

كتاب ابن وسخة، ملوش أي لازمة.

[Marie · Rating 4 out of 5]

a useful textbook. read for cpa exams