George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.
I used this book as the text for my History, Theory, and Practice of Persuasion class for rhetoric and composition majors. I found it readable, helpful, and funny. My students liked it, and it helped us connect historical rhetoric (Plato, Aristotle, Cicero, Machiavelli, Erasmus) without the persuasion happening in their lives (workplace, parenting, academic). I learned from it as well as my students. I wish it were more visually appealing: more images, prettier font and layout.