Navigate 2.0 delivers empowering insights into how the human mind works, practical advice for understanding your natural selling style, a heavy dose of the psychology behind how people like to buy, and, ultimately, the tools to adapt your natural selling style to the buying styles of others for unparalleled success in sales.
A lot of this book is practical sales tips about learning how to navigate the sales conversation. I got a lot out of it from the sample/ example sales conversations and how to adhere to different personality types. What it lacks is real data behind the personality types that the book postulates. It’s mostly based on the anecdotal evidence from two (though successful) salesman (I look up to Dustin because he runs our company). Many of the tips here revolve around how to change your language/ tonality when you encounter a specific personality type. These are helpful tips but sometimes it seemed it would venture into rigid ways of identifying these personality types. One example that was off putting was that face shapes and features are indicative of buying personalities. Even stating that as your buying personality changes so does your face structure such as your ears moving on your head or nose getting bigger. This seems unsubstantiated.
Dustin and Steve do a great job at explaining how navigate the different types: entertainers, detectives, counselors, and fighters. Whether you’re new to the sales world or experienced, this book gives incredible insight to how to better connect with prospects, clients, and people overall. It’s easy to read, practical- they walk you through each step of the sales cycle and tips for working with each personality type. So glad I read it!
Amazing - I got so excited reading it: realizing how I act as a buyer and how it works. I was doing phone sales and I understood why we've been asking certain question and how I can tailor it. I was already asking really good questions, but now I know what the answers mean. I'll take it more as a guidebook to come back to time and time again and keep it close.