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Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. Her 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Read Master Content Marketing and you'll come away with:
- Clear content marketing goals so you know what to aim for
- Step-by-step guidance for creating your content: you'll never get stuck again
- A content marketing strategy that builds your audience with every piece of content you create
- Content marketing examples that will show you what to aim for Ideas and templates for headlines, subheads, first sentences, and more
- The encouragement, resources, and guidance you need as you build your online presence with content marketing
What will happen to your online presence when you lose your fear of hitting publish? Read Master Content Marketing and find out.
During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.
She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson manages Copyblogger, one of the most-respected content marketing blogs in the world. Her 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Read Master Content Marketing and you'll come away with:
- Clear content marketing goals so you know what to aim for
- Step-by-step guidance for creating your content: you'll never get stuck again
- A content marketing strategy that builds your audience with every piece of content you create
- Content marketing examples that will show you what to aim for Ideas and templates for headlines, subheads, first sentences, and more
- The encouragement, resources, and guidance you need as you build your online presence with content marketing
What will happen to your online presence when you lose your fear of hitting publish? Read Master Content Marketing and find out.
During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.
She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.
Audiobook
Published November 24, 2016
56 people are currently reading
179 people want to read
About the author
Pamela Wilson
2 books5 followersPamela Wilson is a marketing advisor and respected expert in the ever-evolving marketing landscape.
As the former Executive Vice President of Educational Content at Copyblogger Media, Pamela's teachings consistently shaped industry standards. As the Chief Marketing Officer at DCS, she empowered her small team with new, generative AI-infused content marketing strategies that helped them produce high-quality marketing assets faster than ever before.
Pamela Wilson isn't just a content marketing expert — she's an industry trailblazer. She has educated hundreds of thousands of professionals with the systems in her online content, speeches, and her seminal books, "Master Content Marketing" and "Master Content Strategy."
Discover the depth of Pamela's expertise and let her systems and strategies empower your marketing approach.
As the former Executive Vice President of Educational Content at Copyblogger Media, Pamela's teachings consistently shaped industry standards. As the Chief Marketing Officer at DCS, she empowered her small team with new, generative AI-infused content marketing strategies that helped them produce high-quality marketing assets faster than ever before.
Pamela Wilson isn't just a content marketing expert — she's an industry trailblazer. She has educated hundreds of thousands of professionals with the systems in her online content, speeches, and her seminal books, "Master Content Marketing" and "Master Content Strategy."
Discover the depth of Pamela's expertise and let her systems and strategies empower your marketing approach.
Ratings & Reviews
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Displaying 1 - 16 of 16 reviews
October 25, 2017
Link to my Amazon Review: http://ow.ly/eX1t307Ampn
"As a longtime fan of Big Brand Systems and Copyblogger, I had the good fortune to get sneak previews of chapters of Master Content Marketing.
I loved it so much that I preordered the paperback book. This is a book I want to mark up, dog-ear, and spill coffee on because it will be to parked right next to my keyboard.
Thank you, Pamela, for a terrifically usable resource."
"As a longtime fan of Big Brand Systems and Copyblogger, I had the good fortune to get sneak previews of chapters of Master Content Marketing.
I loved it so much that I preordered the paperback book. This is a book I want to mark up, dog-ear, and spill coffee on because it will be to parked right next to my keyboard.
Thank you, Pamela, for a terrifically usable resource."
January 2, 2017
Even for those who don't do content marketing, you'll found quite a bit of useful information about blogging and marketing writing. Just a great book about writing.
July 13, 2019
Have you ever read the perfect article? An article that sucks you in, one that won’t let you put it down. Pamela Wilson will help you write such an article. She outlines the process in her book,
Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
. If you want your content read, you are going to want to read what Wilson shares. Read more
August 11, 2021
I almost copy-pasted the whole book under the "important notes".
As condensed as it is with valuable information, it is also immensely motivating. By breaking down the process, Pamela clears the path for creative writing. The book contains clear instructions on how to start and be maximum effective. Starting from your environment to content structure, she covers it all.
As a Designer who wants to elevate her craft to a different level, this book is a lifesaver.
As condensed as it is with valuable information, it is also immensely motivating. By breaking down the process, Pamela clears the path for creative writing. The book contains clear instructions on how to start and be maximum effective. Starting from your environment to content structure, she covers it all.
As a Designer who wants to elevate her craft to a different level, this book is a lifesaver.
February 24, 2019
This is becoming a go-to guide for me while I build my content & copywriting business.
Pamela has an excellent system for helping you to organize your ideas and then put them into action to write one piece of quality content a week.
I'm following her advice and having really good results. I also constantly refer to certain chapters for resources and ideas when I get stuck.
Pamela has an excellent system for helping you to organize your ideas and then put them into action to write one piece of quality content a week.
I'm following her advice and having really good results. I also constantly refer to certain chapters for resources and ideas when I get stuck.
June 23, 2019
A good book about how to create content. I have deducted a star as the title is misleading - this book is not about content marketing. A crucial piece that’s missing is also about figuring out the right content - this is an essential piece in content marketing. An easy read and a good reference book otherwise.
November 15, 2020
Great info and guidelines to writing marketable and effective content. However, an entire book was not necessary. Could have been communicated in a few blog posts. But I guess that wouldn’t have made as much money, so in a sense, this book is genius? Anyway, it uses 224 pages to communicate what only really required about 50. No index.
March 20, 2021
While the content could have been covered in blog posts, this book provides a good starting point for novice content creators.
Main Takeaway
Writing a good article is like planting motivational boosters for the reader to keep reading to the end. To do this, you need to write deliberately.
Summary Notes
Categories
• Aim for 8-10 categories in total
• Start with 4-5 when first starting out.
• The goal is to create the clear expectation for the reader. The experience consists of landing on the page, to browsing the articles, and clicking to read.
There are 7 important parts in writing an article
1. Headline
2. Opening sentence
3. Intro
4. Subheads
5. Main copy
6. Summary
7. CTA
You can break down writing an article to 4 parts
Day 1: Build Your Article Backbone (headline, subheads)
Day 2: Fill in the Details
Day 3: Polish and Prepare to Publish
Day 4: Publish, Promote, and Propagate
Main Takeaway
Writing a good article is like planting motivational boosters for the reader to keep reading to the end. To do this, you need to write deliberately.
Summary Notes
Categories
• Aim for 8-10 categories in total
• Start with 4-5 when first starting out.
• The goal is to create the clear expectation for the reader. The experience consists of landing on the page, to browsing the articles, and clicking to read.
There are 7 important parts in writing an article
1. Headline
2. Opening sentence
3. Intro
4. Subheads
5. Main copy
6. Summary
7. CTA
You can break down writing an article to 4 parts
Day 1: Build Your Article Backbone (headline, subheads)
Day 2: Fill in the Details
Day 3: Polish and Prepare to Publish
Day 4: Publish, Promote, and Propagate
July 21, 2017
Very good book on blogging and content marketing.
Its really useful and serves has a guide for writting.
There's no fluf in that.
I recommend it to anyone who wants to start a written blog!
Its really useful and serves has a guide for writting.
There's no fluf in that.
I recommend it to anyone who wants to start a written blog!
October 27, 2022
A bit high level even for beginners, not to mention seasoned marketers. No examples really. I expected more from such a highly rated book. Honestly, you can get more detailed and actionable advice from Andy Crestodina's blog or just about any Hubspot course for free
May 29, 2017
Stonking great read. Finished it then immediately started again with a notebook and a fresh new pen!
June 30, 2020
A brilliant book full of actionable and concrete advice on how to write copy for your brand and website.
October 7, 2020
It's good if you want to write click bait, but otherwise, it's a bit outdated already.
March 31, 2023
This book was AMAZING! The content was so actionable, there were inspirational anecdotes, and it was such an effortless read.
April 29, 2023
Solind content marketing book
Really solid overview and instructions for starting your blog in concise and precise way. It si more for begginers to intermediate marketers.
Really solid overview and instructions for starting your blog in concise and precise way. It si more for begginers to intermediate marketers.
April 29, 2017
Helpful, practical book from Pamela Wilson on being more strategic and effective with your content marketing. I love Pamela's approach and her style.
Displaying 1 - 16 of 16 reviews