Jim Moran, the Courtesy Man: Inside the Heart of One of the Most Successful Marketers in the Automobile Industry

by Jim Moran

James Moran, a Chicago car salesman who was a regular on TV in the 1950s and 1960s as "Jim Moran, the Courtesy Man," later moved to Florida where he remained an innovative marketer selling Toyotas. His net worth of $2.4 billion ranked him 390th on the Forbes 400 at the time of his death. On March 24,1961 he became and remains the only automobile dealer to appear on the cover of Time Magazine. His insight, people skills and imagination shaped automobile retailing in America.

Genres: Nonfiction, History

205 pages, Hardcover

First published January 1, 1996

Reviews

[Jamie from The Doer Co · Rating 4 out of 5]

Jim Moran is the man who made Toyota a thing in the US. This man has been inventing the car industry as we know it today since the 1940s.

True much of the specific methods discussed are outdated, this book provides some interesting insights about content marketing and native advertising that are practical and critical to marketing today.

This guy was inventing television shows and using product placement to sell cars for decades before Facebook ads....

I found this book to be very cool - especially as someone who enjoys learning about marketing history.

[David Kelly · Rating 5 out of 5]

Great mind, great auto salesman, innovative marketer.