Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

by Kurt W. Mortensen

Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all.

Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

- read people quickly

- create instant trust

- get others to take immediate action

- close more sales

- win over clients

- accelerate business success

- earn what they're really worth

- influence others to accept their points of view

- win negotiations

- enhance relationships

- and--most important--hear the magical word "yes" more often!

Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Genres: Psychology, Business, Self Help, Nonfiction, Audiobook, Leadership, Communication

323 pages, Hardcover

First published June 11, 2008

About the author

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation, and influence. He has devoted nearly 20 years to understanding and teaching the traits, habits, and mindset of exceptional achievers. A highly sought after consultant, trainer, seminar leader, and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He is also the author of several books, including Maximum Influence, Persuasion IQ and Laws of Charisma.

Reviews

[J3ffar · Rating 2 out of 5]

الكتاب يشبه كتب التنمية الذاتية من حيث المحتوى يعتمد على التحفيز اللغوي وبعض القصص القصيرة المعروفة، يعيبه كثرة التكرار في الأفكار والتمطيط في المعلومات التي كان يمكن اختصارها وتقليص عدد الصفحات التي أتصور انها مضيعة لوقت القارئ.

[Bogdan Florin]

Persuasive people tend to be emphatic and determined. They are good listeners. To improve your “persuasion IQ,” or PQ, work on these 10 skills:
“PQ Skill #1: Mental Programming of Top Persuaders”
“PQ Skill #2: Understand How Your Audience Thinks”
“PQ Skill #3: Instant Rapport and Social Synchronization”
“PQ Skill #4: Establishing Automatic Trust” To overcome habitual distrust, use “the Five Cs”:
“Character” – Maintain good values.
“Competence” – Do a good job.
“Confidence” – Trust your abilities and products.
“Credibility” – Make a good impression on others.
“Congruence” – Align your values, words and actions.
“PQ Skill #5: Command Attention with Power and Authority”
“PQ Skill #6: The Ability to Influence Other People”
Charisma, Optimism
“PQ Skill #7: How to Motivate Yourself and Others Every Time”
“PQ Skill #8: Advanced Presentation and Communication Skills”
“PQ Skill #9: Preplanned Anticipation: The Secret Formulas of the Pros”
“PQ Skill #10: Self-Mastery and Personal Development"

[Bayan Allou · Rating 3 out of 5]

كتاب ممتاز لمن يبحث عن طرق إقناع المستهلكين..
هو كتاب لطرق التسويق..
مفيد جدا لكن قرائته مملة نوعاً ما و لا تجذب..

[Feras Alropa · Rating 4 out of 5]

ليس كل شخص يستطيع أن يطبق ما جاء به الكتاب
لكنه غير كل الكتب التي تتحدث عن الإقناع
قرأت ما بين السطور حتى تعلمت منه

[Doaa · Rating 3 out of 5]

على الرغم من الافكار المكررة الى ان الكتاب يتناولها باسلوب شيق . الكتاب مفيد لمن يعملون فى مجال التسويق . حيث
يطور مهارات الاقناع من مستوى الصفر الى مستوى الاحتراف

[Jap Hengky · Rating 4 out of 5]

By mirroring a target's physical posture and gestures (while maintaining casual conversation), you can develop an unspoken bond with that target, making them feel that you two are "in sync." Then, introduce a gesture of your own—if the target copies your gesture, you know you’ve gone from following to leading. Only now can you interject your own ideas in conversation, hopefully extracting a response of “That’s just what I was thinking.”
So much of communication and decision-making occurs at the subconscious level, requiring marketers to consider the psychological underpinnings of purchasing behavior. By understanding the factors that apply at this level, they can be far more effective at persuading people to choose what they want them to choose (and buy).

[Steven · Rating 4 out of 5]

No doubt this book is a push to upsell you into buying a other products from the company but there is a lot of good to be gained from this book. Appropriate length and flowed well. Beginning of the book and end of every chapter is where the most upselling, " Buy more of our stuff " occurs but it is not a turn off since its not intrusive. If anything the book is just practicing what it preaches, which if it gets you thinking about investing further in any resources....its done its job. The Art of Persuasion is well described and systematically provides steps on how to improve yourself.

[Srikanth · Rating 4 out of 5]

Wonderful and amazing book. very informative. provides a lot of information on how to persuade others. and also it has many techniques that will be helpful for anyone in daily life activities at personal or professional. helped me a lot in evaluating myself and try to implement the tips mentioned in this book. finally its a recommended book to read.

[Rotariu Claudiu · Rating 3 out of 5]

This is just my personal opinion:
Quite a difficult book, it does not give quick fixes, but guidelines and principles.
You will not became a better persuader, but you will become more aware of your defects...
Good book if you want to see how complicated the process is and maybe to go ask for help... to a specialized institution or coach.

[ATEEQ · Rating 2 out of 5]

على سعر الكتاب ظننت سوف اجد من المعلومات و الشرح الكبير لكن ليس هناك الكثير

الكتاب متوجه اكثر للبائعة و المسوقين و تكررت كلمة الجمهور بينما توقعت الاقناع في الحياة الشخصية و العملية ليس فقط متوجه ناحية مهنة

الاسلوب الي به كان يكون افضل يصعب الفهم به و والنقاط المهمه داخل السطور عليك القراءة اكثر من مره لفهمها ثم تجميعها

لم اشعر بحماس لاكمل القراءة

[Jason Wicky Ong · Rating 5 out of 5]

Book is rich with info. I get that the book may be a little boring or lack examples or even read like a textbook but I feel this book deserves a higher rating because of the philosophies and some ideas inside.

[Bryan Tanner · Rating 2 out of 5]

Abort.

I read 80% of this book before returning it to the library. I wasn’t desperate to learn how to persuade others. So perhaps, this would have been the least bit gripping had I been more intrinsically motivated.

[Helfren · Rating 3 out of 5]

Work on yourself first. Motivate yourself first then only you will have the means to persuade others. Always focus on others instead of yourself.

[Trang · Rating 2 out of 5]

Sặc mùi selfhelp! Hơi thất vọng vì sách toàn đưa lý thuyết hiển nhiên ai cũng thấy đúng ý , cũng chẳng có ví dụ chứng minh. Chả thấy có gì mới mẻ hay ho

[John Harris · Rating 4 out of 5]

Much broader than persuasion, this book covers all the tips that the author has amassed to live a good life and achieve the things that you should. From the perspective of persuasion, it was ok. But thinking about this book and the life tips in general I really enjoyed this book. I had to get over the "What does this have to do with persuasion?" and move to "How can this help me in my life?" and I really enjoyed the rest of the book.

[Renato Kogeyama · Rating 3 out of 5]

My first reaction was to stop reading after the third chapter. However, despite the self-help tone of the book, I started to recognize the benefits of reading it (in fact, listening to it, since my version was an audiobook).
Jobs such as sales depend a lot on the mood and beliefs of the sales reps. This could be a good book for team building activities.

Tudo vale a pena quando a alma não é pequena.
F. Pessoa.

[Jefferson F · Rating 5 out of 5]

This book excellent, if your a self improvement nut you def need to read this one. The nice thing about this book is how the author draws a clear line between manipulation and persuasion. This book has helped me immensely I would recommend it to anyone looking to improve there communication skills and your ability to read and understand people.

[Halina · Rating 5 out of 5]

Excellent information. This should be mandatory reading for everyone. Persuasion skills are not only needed in the workplace, but in everyday life. Every interaction we have...from store clerks to teachers and employers..requires persuasion abilities. It's not about persuading others to do things your way...it's about having the right attitude and being sincere.

[Leif Denti · Rating 1 out of 5]

Shampoo in new bottles. This book is supposed to cover the topic of persuation but it is basically a self-help book with a suffix. If follows the classic if-then logic:

If you are [insert your favorite self-help term here*] then you are persuasive!

* e.g. self-confident/friendly/well-spoken

[Nidhal Ben Tahar · Rating 1 out of 5]

I think that spiraling around ideas instead of getting directly to the point is one possible way to fill 322 pages with words. This book could be written in 3.22 pages and still not be worth your time.

[Rafael Ribeiro · Rating 5 out of 5]

The book presents valid points into the subject described and goes in depth in each of them, uses day-to-day examples and even fables to teach you a lesson. I vilely recommend it to someone wishing to unlock the art of persuasion.

[Allen Wolf · Rating 3 out of 5]

Worth skimming if you are looking for tips on being more convincing.

[Will Jeffries · Rating 4 out of 5]

Kurt Mortensen's stuff is pretty good; for more information, go to: http://www.persuasioniq.com/page1.php

[Ady Ahmed · Rating 3 out of 5]

Sangat bermanfaat bagi anda yang terjun dalam dunia niaga...

[Lbna Mazin · Rating 2 out of 5]

كتاب خفيف...مهم لمن يعمل في مجال Markting لكيفيه اقناع الناس بلعروض((-:

[KataTM · Rating 1 out of 5]

I did not finish this book, since it's too many words about nothing. It could have 3 pages and it would cover the topic just well.

[Groot · Rating 2 out of 5]

Lots of adages, aphorisms, Aesop's fables and old Chinese sayings. Very disappointing. Maybe good for someone just starting out in sales.

[Ahmad Abuzied · Rating 4 out of 5]

#Persuasion is key in every aspect of #life!
#Persuading the #persuaders! :)

[Alwaleed · Rating 4 out of 5]

كتاب ممتاز ولكن فيه حشوا كثير

انصح بقرائته