Lightweight Product Process

by Brian Lawley

Product Management Manifesto

Whitepaper: How to bring better products to market faster.
Many companies have no product process in place for new products, making each new release a firedrill where the wheel gets revinvented time after time. Yet others have product processes that are documented with hundreds of pages of content that no one ever reads or pays attention to. This whitepaper provides ideas for how to implement a lightweight but effective product process at your company so that you deliver better products and reduce the stress level and number of mistakes at the same time.

7 pages, Kindle Edition

First published May 17, 2010

About the author

Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of six best-selling Product Management books, including Product Management for Dummies and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.