The Blockbuster Toy! How to Invent the Next Big Thing

by Gene Del Vecchio, Roderick Fong

Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products.

272 pages, Hardcover

First published October 1, 2003

About the author

I am an entertainment consultant, business writer, novelist and educator. I have helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years, the knowledge of which is incorporated into my book, Creating Blockbusters! It details the key principles that can help writers and entertainment execs create and market highly successful movies, TV shows and more.

Previous to this, I wrote Creating Ever-Cool; a Marketer's Guide to a Kid's Heart, and The Blockbuster Toy; How to Invent the Next Big Thing. Both have become standard reads for the youth marketing industry. I am also the author of two fantasy novels for young adults; The Pearl of Anton received a Starred Review in Booklist and The Sword of Anton received the Young Adult Choices Award by the International Reading Association. And I started a children's picture book series titled BetterNot! to help parents teach children morals and manners.

In my consulting role I have researched and consulted on over a hundred TV shows, films, and franchise-based product lines. My clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Nestle, Kraft Foods, Procter & Gamble, and more.

Check out my site. Read my books. Create blockbusters!