Design Thinking Methodology Book

by Emrah Yayici

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative - products; - technologies; - services; - business models; - marketing ideas; - processes; - spaces; and - solutions for diverse business, social, and everyday challenges. It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

Genres: Nonfiction, Design, Business

118 pages, Kindle Edition

Published November 27, 2016

About the author

Emrah Yayıcı is a best-selling author on amazon.com and keynote speaker in the fields of business analysis, design thinking and Web3 UX.

He and his colleagues at UXservices help companies to build Web3 editions of their businesses by using blockchain-powered technologies such as dApps, smart contracts, NFTs, the metaverse, DeFi and GameFi. They organize UXistanbul Conference which is currently the shelling point of global Web3 UX community with members from 35 countries.

Emrah Yayıcı is one of the co-founders of BA-Works. He is contributing to IIBA® (International Institute of Business Analysis) as chapter President.

He is also the co-initiator of ArtBizTech, a strategy + innovation consultancy and incubator based in Istanbul and Singapore and founder of its global non-profit arm bang.Prix that supports projects intersecting art, science and technology.

Emrah Yayıcı started his career as a technology consultant at Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics. He has been contributing to Keytorc Software Testing companies as a co-founder.

He is sharing his experience with books, trainings and keynote speeches.

Reviews

[Seyyo · Rating 4 out of 5]

If you have used design thinking, the book probably does not tell you anything new, however it’s a great reminder and summary of process and techniques.
I like how easy and well structured it was written. I especially liked the connections he and metaphors he drew to art.
Also book is filled with loads of good quotes so a whole lot of inspiration in there :)

[Aaron Maurer · Rating 3 out of 5]

Good overall concept of design and honking

Read this book to help learn how to add design thinking to a computer science curriculum I am writing. The book gave me some new ideas for strategies to use in the various stages of mapping out our ideas. I skipped a lot of the art examples but walked away with some new ideas to use in my teaching.

[Efendi Chandra · Rating 4 out of 5]

Good Summary of Design Thinking

I like the way the book describe what’s important factor in each of the phase, and even more liking it with an example use case at the end of the book

[Pablo Calero · Rating 4 out of 5]

Good quick start on Design Thinking

It needs real life/business examples to better explain how to use DT. And might talk about how to lead a DT process

[Juan Manuel Vera · Rating 5 out of 5]

Simply Excellent.

Great book for everybody who wants to know about design thinking. Beginners, intermediates as well advanced ones.
I really enjoy all relations among art and design thinking.
The book caught my attention since beggining and clarify me a lot of concepts.
I do recommend this book.

[Deepak Rustagi · Rating 5 out of 5]

This is one good book which can give u a different perspective on how to implement design thinking in ur respective businesses. This also gives a relevant analogy between technology and art and how both can deliver better solution
Highly recommended for people starting in design thinking for developing creative mindset

[Nehemie · Rating 4 out of 5]

Very deep book about Design Thinking

This book provide many clear information about Design thinking and how to apply it real life.
I recommand you this book to every person who is beginning to study design thinking

[Aaron Bolin · Rating 1 out of 5]

This book is the worst kind of shallow regurgitation of general material gathered via internet search engine. It is a pure waste of money; I did not learn anything and might have actually lost knowledge by wasting time with this book. Do not waste your money.

[David · Rating 3 out of 5]

Quick overview with TONS of quotes. Inspiring, but lacks more depth. Also hard to read on Kindle do to many images.

[Audrey · Rating 4 out of 5]

Clear, and concise. Just the book to kickstart improved creative thinking and process.

[Marcela · Rating 2 out of 5]

Ok overview but I don’t trust a book that tells people to create personas first and then find users that represent the personas and start research. Parts about art history didn’t seem relevant.

[Teo · Rating 4 out of 5]

It's a light read, with concise content and plenty of art references. So besides learning/remembering a few things about design thinking, you also get to have a nice recap of art history.

[William · Rating 5 out of 5]

Good read!

Fully enjoyed this highly engaging book. I enjoyed the blending of artistic thinking in regards to applying it to helping us solve business problems.

[Monica · Rating 3 out of 5]

This is a useful book—I’ll definitely use some things from it in teaching. I especially like “negative brainstorming.”

[Lannoy 29 · Rating 4 out of 5]

Great

A good guidebook for implementing a design thinking way of doing stuffs. The last part, as a study case, is a concrete example which is enlightening.

[Matt · Rating 1 out of 5]

This book reads like an essay written by a high school student who needed to write a work that was 10 times longer than the amount of research they had gathered. It could easily have been summarized in a decent sized blog article, with the unnecessary art history and interesting quotes left on the cutting room floor. The author tricked me out of my $5. Don't let the same happen to you.