Управление продуктом в SCRUM. Agile-методы для вашего бизнеса

A Mike Cohn Signature Book

by Roman Pichler, Роман Пихлер

Первое руководство по гибкому управлению продуктом на основе Scrum — от одного из ведущих экспертов по методике.

Это книга для всех, кого интересует agile-управление продуктом, особенно для тех, кто является владельцем продукта или переходит к этой роли. В книге рассказывается о роли владельца продукта, а также об основных методах управления продуктом. К ним относятся визуализация продукта, разработка и совершенствование бэклога продукта, планирование и отслеживание релиза продукта, использование совещаний Scrum и переход к новой роли. Это практическое руководство позволит вам эффективно применить в Scrum техники управления продуктом. Особое внимание уделяется продуктам, связанным с ПО, — от простого приложения до таких сложных продуктов, как мобильные телефоны.

Ведущий скрам-консультант Роман Пихлер демонстрирует на реальных примерах, как владельцы продуктов могут создавать успешные продукты с помощью скрама.

Из книги вы узнаете:

· Чем Scrum отличается от традиционных методов управления.

· О том, с какими типичными трудностями сталкивается владелец продукта.

· В чем заключается роль владельца продукта: что и как он должен делать.

· Как управлять бэклогом даже в случае с самыми сложными продуктами.

· Как планировать релиз и принимать решения по расписанию, бюджетам и функционалу.

· Из чего состоит роль владельца продукта во встречах по спринту: что нужно и чего не нужно делать.

Для кого эта книга

Это книга для всех, кого интересует agile-управление продуктом, особенно для тех, кто является владельцем продукта или переходит к этой роли.

Genres: Business, Management, Nonfiction, Technology, Leadership, Software, Programming

240 pages, Hardcover

First published January 1, 2008

Reviews

[Ben Love · Rating 1 out of 5]

This book is a disaster. It has nothing related to Product Management but instead talks almost exclusively of a new role called Product Owner.
Reading above this books obvious crowbarring of yet another business role into the purity of Agile (a common corporate failing nowadays), it’s a poor attempt at trying to define a single product-focussed combination of Team Lead & Project Manager. If my years in business have taught me anything; finding such a superhuman that combines several competing disciplines and personality traits is a tough and extremely rare find. Define away, but good luck ever finding someone who’d be great at this conjured up role.
I love Agile development and have evangelized on the topic for many years. The Agile Manifesto is a pure and ideal set of directives that play exceptionally well into the role of development and business people in the creation loop. This awful book is the most evidence I’ve read of an ideology well implemented that’s turned into a buzzword that is now being used as a hammer for any ‘problem’ (even some problems that don’t exist) in business.

[Mark · Rating 5 out of 5]

Even after carefully studying the Product Owner role from many angles, this book taught me a lot about this role. For example, among many other things, Roman Pichler did a great job describing many relationships, and of course, focused on the many relationships that the Product Owner has, both with the development teams, the rest of the organization (management, departments, etc.) and, the customers. To accomplish this, Roman describes the organizational contexts so that a Product Owner can establish the right relationships and address the critical aspects of the role effectively. If one wants to extend critical PO skills beyond this book, consider Jeff Patton’s User Story Mapping and Eric Reis’s The Lean Startup. Those will provide an amazingly great core set of knowledge. To extend to larger projects with a true scrum framework, consider the coming book by Craig Larman and Bas Vodde, Large-Scale Scrum: More with LeSS (if you want a large number of details, consider their book Scaling Lean and Agile Development and it’s companion. These are two of the best books I've seen on scrum and in particular, scaling effectively).

[Hannah · Rating 3 out of 5]

As a new Product Owner transitioning into the role, this book was recommended to me as an intro to PO in Agile. I read it when I first started out, and absorbed probably about 15-20% of the content. A lot of it is quite high-level and assumes familiarity with Agile development and product management. I like that the book focuses on the PO role pretty much exclusively, but I'm in the process of re-reading it to see if there are more insights that I can apply to my role, now that I've been working as a PO for several months. I feel like this is a good resource book, but for me I will likely need to revisit it as I grow with this role.

[Eduardo Ferro · Rating 4 out of 5]

This is one of the few books devoted to the role of Product Owner I've seen ...

The book focuses on understanding the role of product owner, create the product vision, working with the backlog, releases planning, and how to introduce the product owner role in a company.

The best part, in my humble opinion, are the tips and trick that help on the creative process and decision-making, for the vision creation and the growing of the backlog.

[Maggie Harder · Rating 3 out of 5]

3.5

[Sopha · Rating 4 out of 5]

If you are a new product owner or would like to quickly get an idea what product owner role is all about - this is the book for you. This also means that if you already know a lot about agile/scrum and product ownership, this might be too basic for you.

For me, this book is a good and quick refresher. Recommended!

[Tino Dietel]

A book not only for Product Owners, even though it focuses on their role. Readers with other roles in an organisation will also gain valuable insights in the responsibilities and tools a PO uses.
Meetings and Artefacts are briefly explained and antipatterns shown.

The book is no introduction to agile, a base knowledge about Scrum is absolutely required.

[Samuel Bass · Rating 4 out of 5]

One of the great books of our century, there are very few titles which cover in such great and nuanced depth the many facets of the human experience.
Discussing topics in a berth as wide as definitively answering the question "Are any of us truly worthy of being loved?" to the origins of anthropolical thought all whilst crossing the politics behind the Tigre war, this is a one-of-a-kind encyclopedia novel which has fundamentally changed the way I see the world.
Give this book to your kids, to your parents, to your friends, your pets, your estranged grandparents, that neighbour across the street you suspect might not be human, literally anyone and anything.

[Hossein Nasrabadi]

ترجمه فارسی هم شده و دیجی کالا داره

[Tizhad · Rating 4 out of 5]

کتاب بسیار خوبیه برای کسایی که نقش مالک محصول رو دارند. خطاهای ساده‌ای که انجام میدیم ولی تاثیرات بزرگ و تلخی دارند.
نقطه ضعف کتاب استفاده نکردن از تصویر بود به نظرم. بهتر بود در جاهایی مثل Release Burndown بیشتر انرژی میگذاشت و علاوه بر توضیحات به خواننده کمک میکرد که بهتر متوجه بشه.
پیشنهاد میکنم در زمان خوندن کتاب کلمات کلیدی رو یادداشت کنید و برای درک بهتر خودتون هم جستجو کنید.

[Pola · Rating 5 out of 5]

I was impressed how relevant this book was. I would recommend it to every starting Product Owner and every Scrum Master that needs inspiration to coach an inexperienced PO.

Balance between diving deep into recommended solutions and keeping the book fast lean read was perfect for me.

A good surprise and a solid recommendation.

[Kresimir Mudrovcic · Rating 3 out of 5]

Nice overview of Agile Product Management, maybe a bit too shallow, high level and simplistic. It is a really good source of information for someone who is interested in Agile Product Management. I expected a bit more in-depth overview.

[Steve Mayberry · Rating 1 out of 5]

Quality of writing - one star
Quality of content - 2.5 stars
Quality of shortness, bringing me one book closer to my 2017 reading goal - five stars

[Ravi Singh · Rating 3 out of 5]

This book is meant for product owners who are new into this field. The book will explain various aspects of the product owner role without going to deep into various techniques. Readers should have knowledge of scrum before reading this book to get the most out of it.
I would only recommend this book to people who are new to the role of product owner and to those who want to know how this role should be filled in.

[Maria · Rating 1 out of 5]

какая-то максимально никчемная книга, сорри. всё описано чрезвычайно поверхностно, в духе "надо делать как надо, а как не надо делать не надо", ноль конкретики, ноль примеров, и за это издательство миф берет 750 рублей, семьсот пятьдесят, мать их рублей, я хуею. стыдно должно быть за такую дрянь деньги просить.

[Julie · Rating 5 out of 5]

It is a book worth reading, even if you are already working as a Product Owner

Roman starts his book describing the characteristics of a Product Owner, the Product Owner interactions with the team, ScrumMaster and stakeholders, writes some words about scaling the role in large project environments, and concludes the first chapter noting common mistakes taken when staffing the Product Owner role. Next he writes in detail about the first and essential task a Product Owner has to do - creating the product vision. Then he describes the main task of a Product Owner - working with the product backlog. After writing about release planning topics, Roman explains the collaboration of the Product Owner in the sprint events. He closes with some useful hints how to become a great Product Owner.

I already have worked as a Product Owner the time reading this book. So most of the provided information was already known to me. But it was still worth reading the book, even that I was familiar with most of the information given. Indeed, there still were some eye-openers.

It is a book worth reading, even if you are already working as a Product Owner. For those who are new to the role, I recommend reading the book.

[Hunter Hart · Rating 5 out of 5]

This book is the latest and greatest intro to the role of the “Product
owner” as the product manager is called in the most common of agile
methods, Scrum. Written by one of the leading Scrum consultants out
there this book gives you a good sense of what the product owner role is
all about and all the tools you need to do the role. I use 'KANBAN' on all of my collabration software from Asana and Trello. Strongly recommend this improve user experience, working with programmers, new users and focusing attention on building the product while stripping features that will likely not help the product

[George Velez · Rating 5 out of 5]

Excellent book that doesn't just teach how to execute the Product Owner role efficiently, ensuring products being created are actually loved by the customer and users, but it also explains what's required to get good at it, how to go about it and what an ideal product owner candidate looks like. And the content can be easily understood by just about anyone.

[Marcin · Rating 4 out of 5]

Really good guide to the role of Product Owner and approach to project management in Scrum.

[Mihai Rosca · Rating 3 out of 5]

I must say, there's really not that much information out there when it comes to Agile Product Management as I initially expected. I mean, there is some, but I quickly ruled out most of what I found anyway on reasons related more to authors advertising their own products more than really putting valuable info out there.

The book however is not one of those. I mean, it advertises the author but by proving what he actually knows. Although there's a whole lot that I suspect could be said about Product Management, the book sums it up in a nice way.

I really like the fact that it lists common mistakes from the field. I think I learned more from them than the actual theory, as it should be the case (duuh!)

I always recommend people to read more than one book on any topic and this is definitely also the case. And among those books that I recommend for a Product Manager or Product Owner, this should also have its own place.

[Emin · Rating 5 out of 5]

Roman Pichler’s Agile Product Management with Scrum: Creating Products That Customers Love is a treasure trove for anyone involved in product development. It masterfully combines Scrum principles with practical product management techniques to help create products customers genuinely value. Packed with clear examples, actionable insights, and a strong focus on customer-centricity, this book is a valuable guide for product owners and managers—a must-read for anyone looking to elevate their Agile practices and deliver better products.

[Paul Duplys · Rating 3 out of 5]

I read this book while searching for new material I could use to enhance my course on software engineering, especially since Roman Pichler is a well-known figure in the agile community. The book focuses on the role of product owner in agile software development, in particular the motivation for the role, its responsibilities and desirable characteristics.

I found the section on common mistakes to be informative and something you can put into use. The product owner's do's and don'ts is also a helpful piece of advice. Besides that, the book won't offer much new information for anyone who has attended some trainings on agile software development.

In all fairness, the book was published in 2008, when agile and Scrum was much less known. If this topic is new to you and you want to learn about the product owner role in Scrum, it is definitely worth reading.

[Cristina · Rating 4 out of 5]

Very good basic book, most likely too basic for intermediate-level professionals, however it does help brush up on some fundamentals aspects of the product management role. Got me to rethink the best way to conduct sprint reviews, and provided personally interesting improvement ideas on various other initiatives. I love Roman Pichler for his down-to-earth, easy to follow style, the author provides well-structured, digestible chunks of information that would help any aspiring or first-time PO/PMs.

[Stefano · Rating 4 out of 5]

A bit too brief, the book explores the main qualities and traits of a PO and tries to give an overarching idea of the main responsibilities and duties of the job. It touches upon many topics and expands to fairly advanced scaling, but falls short of giving enough detail, in my opinion. It redeems itself a bit in the last chapter, where more concrete advice is given to people approaching the role or willing to develop.
The author assumes knowledge of the Scrum framework, so it's not an absolute primer

[Jayakrishnan S · Rating 3 out of 5]

Though author has done a fabulous job detailing the various facets of product management in an agile context, he's only scratched the surface of many of the underlying concepts. As someone who already works in a Scrum environment, I was expecting a more comprehensive coverage on applying agile techniques using scrum. That said, if you are somone transitioning into scrum from old product management practices such as waterfall, you will find this book useful.

[Konlin · Rating 4 out of 5]

Krótkie ale dość treściwe spojrzenie na Scrum oczami Product Ownera.
Widzę 2 zastosowania tej ksiażki - dla początkujących jako wprowadzenie przed zagłębieniem się w poszczególne tematy albo dla odświeżenia od czasu do czasu żeby sobie przypomnieć prawdy tak oczywiste że aż o nich zapominamy w codziennej bieżączce.

Angielski -prosty.
Czas czytania: 5:30 ale w pracy na open space więc w domowym zaciszu pewnie trzeba odjąć godzinę.

[Andrew Balyk · Rating 3 out of 5]

A great book whether you are just starting out or have years of experience in POs role. It gives tips and describes the activities the role performs. However, it doesn't go into detail about certain things.

It provides solid advice to Product Managers, or anybody else, who are transitioning to the Product Owner role and the difference they can expect to see using Scrum. I view it as the supplemental reference because it doesn't sufficiently cover all processes.

[Murat Girgin · Rating 4 out of 5]

Unique guidance composing scrum principles and product management in a lean approach. I loved the common mistakes section of each chapter which emphasizes antipatterns or myths.
I totally recommend the new product owners/managers reading this book before stepping into their first product.
And remember to follow Roman Pichler's official site where he is serving precise articles and original templates.

[Yiannis · Rating 3 out of 5]

This book is focused to the Product Owner role in a Scrum framework. It can act as a survival guide for Product Owners in their first steps and flag some of the most common pitfalls. Given it can be read in a couple of hours, I highly recommend it to everyone who is still uncomfortably with their new role.

[Siddhartha · Rating 3 out of 5]

The title sets a rather high benchmark which the book fails to achieve. The book is specifically targeted towards Product Owners (that new role in Agile, which everyone aspires to be) and does a good job at delineating that aspect only. Liked the common pitfalls at the end of each chapter. It's a good read to shape you to take on the role.