Take the Cold out of Cold Calling is a fascinating journey into the world of information, how to find it, and how to apply it to make sure you're offering solutions your want and need. Learn the inside secrets of using search engines to get exactly what you want the first time, every time.
Sam Richter is an internationally recognized expert on sales intelligence and online reputation management. He has been named one of the world’s Top 25 Most Influential Sales Leaders numerous times, and his best-selling book, "Take the Cold Out of Cold Calling" (http://www.takethecold.com) is in multiple editions and was named Sales Book of the Year. Through his Know More! business improvement programs, Sam has trained leading organizations and entertained tens of thousands of persons around the world. In addition to incredible program reviews (http://www.samrichter.com/reviews), Sam’s proven techniques for leveraging online information to grow sales has directly resulted in millions of dollars of new business for his clients and program attendees.
IMPORTANT NOTE ABOUT THIS BOOK: The book detail information contained in Goodreads is unfortunately incorrect. Take the Cold Out of Cold Calling is actually in its 12th edition, last published January. 2015. I am glad people enjoy it, and of course any reader can contact me at anytime with questions. Sam Richter
If you've ever researched a client before a meeting or not, this book will open your eyes to a new way to find useful information just before that initial meeting.
ok If you are in college, or in the job market, or trying to land a new client, this book is for you! Plain and simple it's not who you know it's what you know about who! Sam Richter is the man. Don't just read this book but carry it around in your car.
Packed with good resources for finding business information online, or any type of info, really. The subject is more web search than cold calling or sales.