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Brain-Based Design Thinking
Design Thinking has been celebrated for bringing creative insight and analytical power to a host of problems. BRAIN-BASED DESIGN THINKING grounds design thinking in empirical cognitive and clinical psychology, as well as behavioral economics. This short guide can be read in an afternoon. It also provides questionnaires and step-by-step instructions for key elements of the design thinking process.
137 pages, Kindle Edition
Published December 10, 2016
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January 10, 2017
I would call this book a must read for anyone involved in design work. It is intelligent and well-written, bringing together the most relevant aspects of the field in one text. I am already using it on the job. I am impressed by the evidence he presents, while keeping the tone of the book conversational and even humorous. Thank you Edward!
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