Fast/Forward: Make Your Company Fit for the Future

by Julian M Birkinshaw, Jonas Ridderstreale (Contributor)

The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future.

Genres: Business, Management, Leadership

240 pages, Hardcover

Published April 4, 2017

Reviews

[Paulo Peres · Rating 4 out of 5]

O livro em si tem muitos insights interessantes.
Como recentemente eu li Sense and Respond do Jeff Gothelf, foi um bom complemento à leitura dele. Quero dizer que o autor, Julian, se esforça muito em alguns capítulos deixando ao menos 5 capítulos com bons insights. Contudo, para aqueles que já estão acostumados à diversas leituras sobre Inovação Estratégica, Design Thinking e Agile não irá ver muita novidade em vários capítulos. Sendo apenas um bom contextualizador.

3 capítulos me pareceram desnecessários pela falta de profundidade e parecerem pouco estudados: o que foca no Propósito (5), na Liderança Ambidestra (8) e o Unreason Leadership (9). Pule eles.

O 2 (bom resumo da atualidade), 3 (Boa lembrança aos autores Cameron|Quinn), /4 (muito bem recomendado), 6 e 7 (bom complemento a Gothelf).

[Jim · Rating 3 out of 5]

Overall the book provided deep insights as to what is required for one to identify their why in relation to work and how to change direction quickly if and when needed. However, I found this book to be a difficult read, for no particular reason that I can identify as too why that was the case.

Changing fast with a team of forward thinkers is required in today's organizations according to Birkinshaw and Ridderstrale. Everyone understands that change is constant within any organization and it requires deep thought and intention to be lead in the quickest manner possible. According to Fast/Forward this is where an organizations competitive advantage stems from in th 21st century.

[Kyle · Rating 2 out of 5]

meh

[Wanderlustgalaxy · Rating 4 out of 5]

Interesting read. He sets out his 3 types of environment that I can totally relate . In the current environment we need to be agile adaptive and take calculated risk…

[Tammy · Rating 3 out of 5]

Good ideas...hard for me to figure out how to implement.
I liked the comparison of management style.