Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication. Ingrid Piller explains communication in context using two main approaches. The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bilingualism studies, highlights the use and prestige of different languages and language varieties as well as the varying access that speakers have to them.
This book is quite helpful as it begins by offering a simple way to think about intercultural communication whilst tackling the problems that the word 'culture' presents. I focused on the business communication part of this book but there are many topics that are explored here. The chapter about business communication was useful.
It was useful because it explained the way research has changed over the decades in three specific chunks. Another chapter which was important included exploring the ways that intercultural communication is sold. This encourages the reader to think critically and reflectively about the field which can sometimes feel sidelined.
My only critique of the book is that at particular points the author seems to view things through a Marxist lens which means that a lot of words such as capitalism and its traits such as advertising come across in a solely negative light. However, it is not suffocating and as mentioned there is enough reflection and counter points to make this an enjoyable and enriching book.
A wonderful book by Ingrid Piller where she tackled the essence of the linguistic and semantic shades that is possible to occur in an intercultural environment. Very simple to understand and to read with a lot of tasks at the end of each chapter. Recommended even for non-specialits.
A good introduction to Intercultural Communication aspects and concepts, full of real life examples of social and cultural issues, from a socio-linguistic approach.