Klickologie: Die Psychologie des Onlineshoppings

by Graham Jones

OnlineShop ist nicht gleich Onlineshop! Es nützt nichts, gute Produkte oder Dienstleistungen im Angebot zu haben, wenn die Verkaufsplattform die Kunden nicht anspricht. Doch um den perfekten Webshop zu erstellen, muss man erst einmal die Psychologie der Käufer
verstehen. Warum kaufen Leute generell? Warum kaufen sie online und wie machen sie das bevorzugt? Diesen Fragen geht Graham Jones in seinem Buch nach. Er zeigt, wie wichtig es ist, zu verstehen, was Kunden zum Kauf animiert, und erklärt davon abgeleitet, was konkret beachtet werden muss, wenn man einen Onlineshop erstellt. Von den Preisen über den Aufbau der Seite bis hin zur Werbung wird dem Leser alles systematisch in verständlicher Weise erklärt. Eine perfekte Anleitung und unterhaltsame Lektüre.

Genres: Psychology, Business

257 pages, Kindle Edition

First published December 9, 2013

About the author

Graham Jones is a leading internet psychologist and has spent the past 15 years analysing how consumer behaviour has adapted to the web. He is an Associate Lecturer at the Open University and a Visiting Lecturer at the University of Buckingham.

Reviews

[Kevin Faulk]

Very informative.

I took a lot of notes and it also inspired ideas of my own.

There is a portion of information that I didn't really feel applied to what I would need. But it was nice to see that information.

Recommend for those who have an online store or are looking to have one.

[Budd Margolis]

Decided to re-read this book and it is very outdated. Some few good basics.

[Seb Stark]

Good

Easy read and fun
Recommend to everyone wants to know about digital marketing
I will buy the other books of the author.

[Dane Cobain]

Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.

Click.ology promises to teach you what works in online shopping, and it's written by a guy who ought to know his stuff - Graham Jones, 'the internet psychologist'. I was skeptical at first, but I quickly came round to Jones' lucid writing and his simple explanations of the psychological concepts which guide users around the internet in search of products.

Packed with advice and information, it's backed up by thorough citations and excellent case studies, like that of Meat Pack. Meat Pack is a Guatemalan shoe store chain, which used location-based mobile marketing to 'steal' customers from rival stores. When one of their app users entered a rival shop, the app knew where they were and delivered an offer for 99% off at Meat Pack. The catch? The discount reduced by 1% every second, giving people about a minute and a half to run to the store. And run, they did - over 600 people claimed their discount in the first week alone.

[Alex Milburn]

Lots of good info backed up with references.

[Malik Khan]

i want to read

[Tom Pratt]

Decent book with some practical suggestions