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How to build a Marketing Plan for Tech Startups - and not only
The most successful business leaders know how to constantly re-win their customers’ business by delivering real value. “How to build a Marketing Plan for Tech Startups - and not only” helps you achieve just Get to know your customers and your competitors Learn how to quantify your product’s value and how to communicate it Define realistic business objectives and strategies to achieve them
Kindle Edition
Published December 11, 2016
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November 19, 2025
As a longtime tech exec turned startup founder, I’ve read countless marketing books. Most are fluff. This one isn’t. Justyna delivers a truly practical framework — clear, structured, and built on real case studies from people who’ve actually done the work. You can tell she’s lived in both big tech and startup trenches. The advice is honest, sharp, and immediately usable.
What I loved most: it’s not theory. It’s a step-by-step way to build positioning, messaging, channels, and a real GTM plan without overcomplicating it. Every founder needs this level of clarity.
If you’re building anything in tech or AI, save yourself months of guessing. Read this book.
What I loved most: it’s not theory. It’s a step-by-step way to build positioning, messaging, channels, and a real GTM plan without overcomplicating it. Every founder needs this level of clarity.
If you’re building anything in tech or AI, save yourself months of guessing. Read this book.
Displaying 1 of 1 review