Branding Fundamentals: Framework of Branding

by Mark Nelson

Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels. learn how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.

38 pages, Kindle Edition

Published December 12, 2016

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Reviews

[David · Rating 3 out of 5]

Extremely short. Kinda ok. 6 step process

1. Define brand
2. Position brand
3. Express brand identify
4. Communicate internally
5. Communicate externally
6. Measure