Man is an inventive creature, and the language he has created and formulated over the ages is an innovative material in the nature of its formation, but it continues in its relationship with innovation and creativity in its stages of development, whether through written text or spoken discourses and its social and cultural contexts, including critical treatments that always shed light on its existence. Its feasibility and effectiveness in man and society. Our daily conversations are burdened with linguistic innovations. Every day we invent new terms, unique gestures, and strange signs to express our inner thoughts, ideas, goals and problems. Therefore, we produced within those conversations an analytical and deductive material with its contexts related to our reality so that we do not get lost within the rapid language processes, which catch up with it has become stumbling as well as anticipating it. Our writings also took a rapid pace in creative production, and innovation in the field of writing became competitive in conveying the meaning, and the meaning got lost between the author’s heart and the mind of the reader who took control of the text after the writer lost and separated from him, and in this corner the translator stands and meditates on the text. His culture to produce a literal meaning of what he translates, or to enter the risk of including in the text meanings understood in his own way by the writer. The importance of the relationship of language with image and art in general is no less than all of the above, but rather increases and deepens. In the Chinese language, drawing mixes in meaning with letters to make words the art of drawing and image, in return for artists their own expressive language for their magazines and its connection to internal and external reality.
This book is a biography of all of the above, saturated with examples and illustrations derived from reality, taking the reader between words, images, discussions and exciting conclusions about what language is in relation to innovation in its general form.
Starts off pretty slow but gradually picks up. Well-written, easy to digest, and supported with some well-chosen readings. I especially enjoyed the sections on semiotics and cognitive metaphor theory.