Horse Sense: How to Pull Ahead on the Business Track

by Al Ries, Jack Trout

America's top marketing strategists—and bestselling authors of Marketing Warfare—share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.

Genres: Business, Nonfiction

240 pages, Paperback

First published November 1, 1990

About the author

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

Reviews

[Nag Jayaraman]

Very relatable to understand why many seem to be willing use anything and anybody to advance themselves.

[Whig]

A wonderful book about the reality of business. The insights from the book match the theory of the click moment. Luck is much important than we thought.

[el lizard]

let’s just say that I don’t think I’m this book’s intended audience

[Lisa Arce]

Interesting read. They make many great, practical points. The writing was quite repetitive and examples were outdated, but the main points are still valid.

[Sparsh]

What an amazing, no non sense approach to a book about success.
I bought it from Junk , o wish more people had read it

[Lincoln]

The world is not a meritocracy so quit trying to do it because your so great, get over your pride and let someone help you. Family, spouse, ideas are all better than trying to work your way up the corporate ladder. Also if you have made it big, it is exponentially less likely that you will do it again so stick with what you know.

[Nandini]

An excellent read... excellent tips to smart choices in corporate life.

[Howard]

Bad Sequel to Marketing Warfare

[Marcelo]

No one should ever start a pofessional career of any kind without reading this book.

[yukti kapoor mehandiratta]

This book is as hard as reality can strike you. Slap in the face or a wake up call…you decide that for yourself. But a must read for sure!

[Kaloyan Roussev]

Very pragmatic book about riding the right horse in life to get what you want.

[Vijayendra Acharya]

A outstanding book full of great insights; I read this book way back in the mid-90s that helped better understand psychology of business leadership.