Understanding Consumer Behavior: Cracking the Code of Consumer Psychology

by Mark Nelson

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.

39 pages, Kindle Edition

Published December 15, 2016

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.