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Eight Second Gold: Understanding Generation Z, Social Media, and the Changing World of Advertising
This isn't your usual head-shaking response to teens and screens. This is a fast-paced, comprehensive read emphasizing the positive effects of Generation Z and social media.
Eight seconds. That's all it takes for Gen Z'ers to filter, process, and decide whether or not what they see on their device is worth their time or money. Advertisers are scrambling to win over these hi-tech teens, born after 1996 and connected to a global internet since day one. Brands now turn to social media celebrities to help them market to these digitally aware youth.
These future adults have a device attached to their hand and a TV collecting dust in the corner. Their way of shopping and connecting with the world they live in isn't passive. It's totally interactive. Learn all about these Generation Z consumers, the social media celebrities they follow, how they influence each other, and the shape of things to come.
Eight seconds. That's all it takes for Gen Z'ers to filter, process, and decide whether or not what they see on their device is worth their time or money. Advertisers are scrambling to win over these hi-tech teens, born after 1996 and connected to a global internet since day one. Brands now turn to social media celebrities to help them market to these digitally aware youth.
These future adults have a device attached to their hand and a TV collecting dust in the corner. Their way of shopping and connecting with the world they live in isn't passive. It's totally interactive. Learn all about these Generation Z consumers, the social media celebrities they follow, how they influence each other, and the shape of things to come.
176 pages, Kindle Edition
Published December 21, 2016
1 person want to read
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