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BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month
Are you unsure how to market your book? Do you feel overwhelmed by the sheer number of author platform options out there (or not even sure what the term means)? Do you wish someone could break it down for you in simple steps?
Then this is the book for you!
Over the course of one month, Rachel provides you daily challenges containing a wealth of information, and easy to follow assignments to help energize your book sales. If you haven’t released your book yet, this book will help you set the stage necessary to build the strongest foundation possible for success.
Topics include:
*Twitter secrets
*Facebook page must-do’s
*Social media ideas you might not know or haven’t thought of
*Promotion, giveaways, and other book marketing secrets
*Website, blogging, and SEO tips designed just for authors
This book is a must-read and must-DO for any aspiring, new, or veteran author! Bloggers and small businesses can also benefit from this guide as well.
I have been encouraging (pleading with?) Rachel to write this book since we met years ago. Rachel is, quite simply, a force of nature, and if you take the challenge the way she has laid it out and actually do the assignments (imagine that!), you will not only find yourself with a greater understanding of social media, you will also start to sell more books.
I say enthusiastically: GET THIS BOOK AND START THE CHALLENGE. There is no time to waste. You’ll be glad you did. Seriously. Go get the book and start the challenge. I wish I’d had this book when I was promoting my first novel. It would have saved me so much time!
Lori Culwell, Author and SEO expert, Creative Director of Get Creative, Inc, a national SEO agency
When it comes to social media marketing for authors, no one knows more than Rachel Thompson. She practices what she preaches and has helped dozens of our authors enjoy significant leaps in their social media standing.
Steve Bennett, Founder and Creative Director, AuthorBytes
This book is an amazing compilation of data and resources that only someone with years of experience could pull together. As a book marketing specialist myself, I’m still blown away by the amazing content Rachel provides. If you’re writing or marketing a book, this is a MUST-HAVE.
Alexa Bigwarfe, Author Coach & Owner of Kat Biggie Press Digital Media Company
Then this is the book for you!
Over the course of one month, Rachel provides you daily challenges containing a wealth of information, and easy to follow assignments to help energize your book sales. If you haven’t released your book yet, this book will help you set the stage necessary to build the strongest foundation possible for success.
Topics include:
*Twitter secrets
*Facebook page must-do’s
*Social media ideas you might not know or haven’t thought of
*Promotion, giveaways, and other book marketing secrets
*Website, blogging, and SEO tips designed just for authors
This book is a must-read and must-DO for any aspiring, new, or veteran author! Bloggers and small businesses can also benefit from this guide as well.
I have been encouraging (pleading with?) Rachel to write this book since we met years ago. Rachel is, quite simply, a force of nature, and if you take the challenge the way she has laid it out and actually do the assignments (imagine that!), you will not only find yourself with a greater understanding of social media, you will also start to sell more books.
I say enthusiastically: GET THIS BOOK AND START THE CHALLENGE. There is no time to waste. You’ll be glad you did. Seriously. Go get the book and start the challenge. I wish I’d had this book when I was promoting my first novel. It would have saved me so much time!
Lori Culwell, Author and SEO expert, Creative Director of Get Creative, Inc, a national SEO agency
When it comes to social media marketing for authors, no one knows more than Rachel Thompson. She practices what she preaches and has helped dozens of our authors enjoy significant leaps in their social media standing.
Steve Bennett, Founder and Creative Director, AuthorBytes
This book is an amazing compilation of data and resources that only someone with years of experience could pull together. As a book marketing specialist myself, I’m still blown away by the amazing content Rachel provides. If you’re writing or marketing a book, this is a MUST-HAVE.
Alexa Bigwarfe, Author Coach & Owner of Kat Biggie Press Digital Media Company
- GenresNonfictionWriting
152 pages, Kindle Edition
Published December 23, 2016
29 people are currently reading
57 people want to read
About the author
Rachel Thompson
9 books1,364 followersRachel Thompson is the author of the award-winning, bestselling Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in both the Los Angeles and the San Francisco Book Festivals), and the bestselling, multi-award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She recently released her first business book, the BadRedhead Media 30-Day Book Marketing Challenge, to stellar reviews. She is thrilled to be included in Feminine Collective’s two anthologies, Love Notes From Humanity: The Lust, Love & Loss Collection and Raw and Unfiltered Vol 1: Selected Essays and Poems on Relationships with Self and Others.
About: Business and Writing
She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, Feminine Collective, IndieReader.com, The Verbs on Medium, Vocal Media, Mogul.com, and several other publications. Connect with Rachel at RachelintheOC.com or BadRedheadMedia.com.
Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and the live weekly Twitter chats, #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish (Tuesdays, 6 pm PST/9pm EST), and #BookMarketingChat, co-hosted with author assistant Melissa Flickinger (Wednesdays, 6 pm PST/9pm EST). She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
About: Business and Writing
She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, Feminine Collective, IndieReader.com, The Verbs on Medium, Vocal Media, Mogul.com, and several other publications. Connect with Rachel at RachelintheOC.com or BadRedheadMedia.com.
Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and the live weekly Twitter chats, #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish (Tuesdays, 6 pm PST/9pm EST), and #BookMarketingChat, co-hosted with author assistant Melissa Flickinger (Wednesdays, 6 pm PST/9pm EST). She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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Displaying 1 - 30 of 36 reviews
January 13, 2018
I read this book as I came across Rachel on Twitter, I don’t remember how we connected but all I know is I’ve been hooked on her content since.
This book comes highly recommended and it is a must for any aspiring or new author. Rachel has broken down this book in easy chunks and I really enjoyed the assignments she had set.
I read her book on my phone and I would recommend having a note pad and pen or reading it on a laptop so that you can follow through to the links she has given.
I have to say I have taken well over 30 days to read it but that was my own time management. I believe it can be done in 30 days and I would recommend putting the time aside.
It’s a no brainer on your decision to buy the book because it is PACKED with resources- free and affordable.
Thank you for bringing this book together, I can tell it has taken a lot of your time in learning about marketing through the publishing of your own work. Your wisdom is valuable.
This book comes highly recommended and it is a must for any aspiring or new author. Rachel has broken down this book in easy chunks and I really enjoyed the assignments she had set.
I read her book on my phone and I would recommend having a note pad and pen or reading it on a laptop so that you can follow through to the links she has given.
I have to say I have taken well over 30 days to read it but that was my own time management. I believe it can be done in 30 days and I would recommend putting the time aside.
It’s a no brainer on your decision to buy the book because it is PACKED with resources- free and affordable.
Thank you for bringing this book together, I can tell it has taken a lot of your time in learning about marketing through the publishing of your own work. Your wisdom is valuable.
February 5, 2017
Back in September, I received a beta copy of the Bad Redhead Thirty Day Marketing Challenge. I was supposed to review it, and normally I try to review books in a timely manner, or at least within a month of being sent them.
However, in this case I made a conscious decision not to do that. It seemed to me that because of the nature of the book, I could do a much better job of reviewing it by working through the thirty day challenge and getting some concrete results. I felt the book's author would get more out of that than if I just reviewed the book as a book, especially since my knowledge of the subject matter would hardly allow me to formulate a coherent sentence about the book's content, so I'd have been limited to reviewing it from the point of view of how it was written and laid out, and with non-fiction I really don't feel that is adequate.
So, on 23 September 2016, I commenced the challenge. At that time I thought it would only take me the thirty days - perhaps a little longer if I was slack and missed days. If I had known it was going to stretch out over more than four months I might have just written a book review!
The first day was easy enough. The beginning of the challenge is all about Twitter. I already had a Twitter account, although I never went there. I could never see the point of Twitter. Really, I still don't, but I've learned to use it. The other thing I did was to note down the metrics I was planning to use for my before and after comparison.
Heaven only knows if these are appropriate metrics, but at least they are something I can easily measure.
Anyway, off I went, working through the challenge one day at a time. I tried to do it every day, but from time to time I missed a day or two, and some of the days took me longer. Day 14, for instance, required a blog post, and the one I had planned was a survey of books on the craft, so I had to finish reading the ones I wanted to talk about before I could write it. By 23 October, 30 days from starting, I was up to Day 16.
Here I hit the big snag and the main reason the challenge has taken me so long. Day 16 required that I have something ready for beta read. And I didn't have anything, not one thing. I had 8 stories drafted and ready for revisions, and another 6 stories and two novels partly written, and another book and three stories in the planning stage. But not a single thing ready for beta read. So I put it in the Pending tray while I finished things.
You would think that my next piece of work would be to attend to the first revisions on one of those 8 stories I'd finished. You would think that, wouldn't you? Being a writer, of course what I actually did was to start a new book. That took up most of November, and on 4 December I finally had a story ready for beta readers. I continued with the challenge, but encountered another major snag later that month when I lost my Internet connexion. Due to the excellence of Telstra's technician, I then remained without Internet for several weeks.
By this time my initial determination had become somewhat watered down, and it took me until yesterday to finish the challenge. But finish it I did, and here is the moment of truth.
Twitter followers - 845%
Facebook followers - 128%
Amazon sales - 13%
Author page likes - 82%
Post reach on author page - 82%
Engagement on author page posts - 167%
Now this can't be read at face value. Because of the long time that elapsed while I worked through the challenge, sales in the last thirty days are not a good comparison to evaluate the effect of the whole challenge, which was designed to be done in 30 days. Also, because of the four and a half months of elapsed time, we are now in an entirely different part of the commercial year - the post-Christmas slump when everyone is broke.
What I did take away from this, though, is two things - one is that despite the downslide in page likes, the engagement on my page posts is way up, and also, every day in my Facebook notifications I'm seeing hits on my pages all the time, which never used to be the case.
The second thing I've gained, and this is the most important, is a good solid overview of the whole self-marketing world. The book contains a lovely reference at the end with all the links, and I am very sure I'll be coming back to it again and again. The book's usefulness is far from ending with the challenge - it's a valuable resource for the self-published writer's toolkit. I may not have mastered anything, but I now have the means to start mastering any aspect of marketing I like, and for someone like me, who used to approach marketing rather in the spirit of a Victorian lady seeing a mouse, that is solid gold.
You can get the book at AMAZON for less than the price of a cup of coffee.
However, in this case I made a conscious decision not to do that. It seemed to me that because of the nature of the book, I could do a much better job of reviewing it by working through the thirty day challenge and getting some concrete results. I felt the book's author would get more out of that than if I just reviewed the book as a book, especially since my knowledge of the subject matter would hardly allow me to formulate a coherent sentence about the book's content, so I'd have been limited to reviewing it from the point of view of how it was written and laid out, and with non-fiction I really don't feel that is adequate.
So, on 23 September 2016, I commenced the challenge. At that time I thought it would only take me the thirty days - perhaps a little longer if I was slack and missed days. If I had known it was going to stretch out over more than four months I might have just written a book review!
The first day was easy enough. The beginning of the challenge is all about Twitter. I already had a Twitter account, although I never went there. I could never see the point of Twitter. Really, I still don't, but I've learned to use it. The other thing I did was to note down the metrics I was planning to use for my before and after comparison.
Heaven only knows if these are appropriate metrics, but at least they are something I can easily measure.
Anyway, off I went, working through the challenge one day at a time. I tried to do it every day, but from time to time I missed a day or two, and some of the days took me longer. Day 14, for instance, required a blog post, and the one I had planned was a survey of books on the craft, so I had to finish reading the ones I wanted to talk about before I could write it. By 23 October, 30 days from starting, I was up to Day 16.
Here I hit the big snag and the main reason the challenge has taken me so long. Day 16 required that I have something ready for beta read. And I didn't have anything, not one thing. I had 8 stories drafted and ready for revisions, and another 6 stories and two novels partly written, and another book and three stories in the planning stage. But not a single thing ready for beta read. So I put it in the Pending tray while I finished things.
You would think that my next piece of work would be to attend to the first revisions on one of those 8 stories I'd finished. You would think that, wouldn't you? Being a writer, of course what I actually did was to start a new book. That took up most of November, and on 4 December I finally had a story ready for beta readers. I continued with the challenge, but encountered another major snag later that month when I lost my Internet connexion. Due to the excellence of Telstra's technician, I then remained without Internet for several weeks.
By this time my initial determination had become somewhat watered down, and it took me until yesterday to finish the challenge. But finish it I did, and here is the moment of truth.
Twitter followers - 845%
Facebook followers - 128%
Amazon sales - 13%
Author page likes - 82%
Post reach on author page - 82%
Engagement on author page posts - 167%
Now this can't be read at face value. Because of the long time that elapsed while I worked through the challenge, sales in the last thirty days are not a good comparison to evaluate the effect of the whole challenge, which was designed to be done in 30 days. Also, because of the four and a half months of elapsed time, we are now in an entirely different part of the commercial year - the post-Christmas slump when everyone is broke.
What I did take away from this, though, is two things - one is that despite the downslide in page likes, the engagement on my page posts is way up, and also, every day in my Facebook notifications I'm seeing hits on my pages all the time, which never used to be the case.
The second thing I've gained, and this is the most important, is a good solid overview of the whole self-marketing world. The book contains a lovely reference at the end with all the links, and I am very sure I'll be coming back to it again and again. The book's usefulness is far from ending with the challenge - it's a valuable resource for the self-published writer's toolkit. I may not have mastered anything, but I now have the means to start mastering any aspect of marketing I like, and for someone like me, who used to approach marketing rather in the spirit of a Victorian lady seeing a mouse, that is solid gold.
You can get the book at AMAZON for less than the price of a cup of coffee.
December 27, 2016
Beginner to Intermediate Book Marketers Guide
Authors, aspiring writers, and self-publishers can find useful tips and tools to use in this handy daily challenge with weekly wrap-ups. It is easy to use and is organized to be able to do the exercises with explanations as to why. It includes social media (even Google +), tools like Hootsuite, Amazon, blogging and bloggers, and more.
I followed the 30 day challenge when the author offered it for free on her social media page. I think that it is great that she has published it as a book to make it easier for anyone to start and follow. She has been helping people to learn marketing as well as doing her own for many years. Take advantage of this course to make measurable progress with your book marketing.
I 1-clicked this because I didn't finish the original challenge, but now I can. The first week starts with Twitter, moves on to Facebook, and goes on from there to your website and more. It takes this author and marketer to guide authors because she has been there and made the mistakes.
Authors, aspiring writers, and self-publishers can find useful tips and tools to use in this handy daily challenge with weekly wrap-ups. It is easy to use and is organized to be able to do the exercises with explanations as to why. It includes social media (even Google +), tools like Hootsuite, Amazon, blogging and bloggers, and more.
I followed the 30 day challenge when the author offered it for free on her social media page. I think that it is great that she has published it as a book to make it easier for anyone to start and follow. She has been helping people to learn marketing as well as doing her own for many years. Take advantage of this course to make measurable progress with your book marketing.
I 1-clicked this because I didn't finish the original challenge, but now I can. The first week starts with Twitter, moves on to Facebook, and goes on from there to your website and more. It takes this author and marketer to guide authors because she has been there and made the mistakes.
February 5, 2017
Described by many in the writing industry as a genius in social media, Rachel Thompson discusses several strategies which are often overlooked when an author is trying to get their book noticed. Spaced out over four weeks, you are given a step-by-step run-down on the right and wrong way to go about achieving higher sales.
One of the very first things I noticed was the language used throughout the book. While most instructional books are structured to the point that they are almost clinical, Rachel Thompson delivers a well-written dialogue with impact; you would be forgiven for thinking she were standing in front of you and speaking, friend to friend. Her dossier speaks for itself, with an impressive range of literary levels within companies and publications, the heads of which speak very highly of her work. BadRedhead Media 30-Day Book Marketing Challenge gives you all the tools and resources which you will need to successfully promote your book, allowing you to read and work the challenge at your own pace. Nothing is rushed so there is no need for panic. Prior to reading Rachel’s book, I thought Facebook and Twitter were the only social media platforms people take notice of, but there are many more, allowing each author to reach audiences far and wide, enabling them to expand their sales across oceans via the internet. I look forward to reaping the benefits of the BadRedhead Media 30-Day Book Marketing Challenge over the next few weeks, and recommend this easy-to-read publication to all authors, whether represented or independent, who want to spread the word about their latest book.
- Rosie Malezer for Readers’ Favorite
One of the very first things I noticed was the language used throughout the book. While most instructional books are structured to the point that they are almost clinical, Rachel Thompson delivers a well-written dialogue with impact; you would be forgiven for thinking she were standing in front of you and speaking, friend to friend. Her dossier speaks for itself, with an impressive range of literary levels within companies and publications, the heads of which speak very highly of her work. BadRedhead Media 30-Day Book Marketing Challenge gives you all the tools and resources which you will need to successfully promote your book, allowing you to read and work the challenge at your own pace. Nothing is rushed so there is no need for panic. Prior to reading Rachel’s book, I thought Facebook and Twitter were the only social media platforms people take notice of, but there are many more, allowing each author to reach audiences far and wide, enabling them to expand their sales across oceans via the internet. I look forward to reaping the benefits of the BadRedhead Media 30-Day Book Marketing Challenge over the next few weeks, and recommend this easy-to-read publication to all authors, whether represented or independent, who want to spread the word about their latest book.
- Rosie Malezer for Readers’ Favorite
February 18, 2018
Marketing is a Byzantine mass of indistinct corridors, dead ends, and people who would happily gut you for your last penny. Navigating it when you don't know what you're doing is almost like wandering aimlessly through big city alleys while yelling about the amount of cash you have in your wallet. It's only a matter of time before someone offers to turn your lungs into hamburgers for the low, low price of your soul.
What you're getting in this book is a a map that not only defines the best routes to take, but the pitfalls to avoid. She manages to cover the nuances of Twitter, the importance of blogging, an introduction to SEO (A study unto itself), and all the little ins and outs of a world that is markedly different from writing fiction. And, to make it all better, she writes with a natural, easy-to-follow voice.
This is one of those books that's best to read on a tablet. There's a paperback version of it out, but the text is filled with links to cool websites, Twitter accounts, blog posts, and various other things. Reading it in paperback might make you look retro-cool, but reading it on a tablet will let you immediately explore the rich link ecosystem built into the book. And that's something priceless in and of itself.
Read the full review on my blog
What you're getting in this book is a a map that not only defines the best routes to take, but the pitfalls to avoid. She manages to cover the nuances of Twitter, the importance of blogging, an introduction to SEO (A study unto itself), and all the little ins and outs of a world that is markedly different from writing fiction. And, to make it all better, she writes with a natural, easy-to-follow voice.
This is one of those books that's best to read on a tablet. There's a paperback version of it out, but the text is filled with links to cool websites, Twitter accounts, blog posts, and various other things. Reading it in paperback might make you look retro-cool, but reading it on a tablet will let you immediately explore the rich link ecosystem built into the book. And that's something priceless in and of itself.
Read the full review on my blog
October 11, 2018
Where do I even begin? Rachel is absolutely amazing and her book is just as amazing. This book was beyond helpful to me and I'm sure I will go back to it as a reference anytime I need help on something. There are so much helpful tips on blogging, pumping out your social media and profiles and even making your website more SEO friendly. The reason I didn't finish this right away is that I either tried to do everything she said in the book or I took advantage and soaked up all the information by going over it a few times. This book is an absolute MUST for struggling authors or authors who are lost and don't know how to market. Pick up this book, read it and read it again because I know I will. This book is like my bible!
January 27, 2018
A useful, if perhaps slightly too concentrated, guide for authors navigating the minefield of social media. It offers a 30-day programme for pepping up your online presence without exhorting people to buy your book all the time. I'm not sure I would follow the programme from A to Z, but you can pick and mix. The author provides helpful links to websites and actually tells you how to go about doing most of the activities, rather than simply telling you to do them, which a lot of similar books do. Recommended.
June 22, 2017
I completed Rachel Thompson's 30-Day Book Marketing Challenge by email last year and learned so much! Rachel has updated and expanded her content, and here it is, clearly presented in one volume for easy reference. No matter how much (or little) you think you know about social media marketing, if you have a book out (or are intending to have a book out) then you need to read this. The principles would work equally well for other products or services too.
February 12, 2017
Very useful, I'll recommend this to all writers, especially those who haven't quite mastered Twitter and Facebook. I appreciated the chapters on improving a Facebook page. I took notes. I need to spruce up my Facebook author page, and now I have a list of specific tips to work on this week. Very clear examples, including screen shots.
April 8, 2017
I was a beta reader for this book. I liked it so much I bought a copy when it was released. My only complaint is I wish it was available in print so I could highlight and take notes easier. It is jammed packed with information for authors, bloggers, or anyone else who needs to do social media. So many small business people don't have resources for a huge splashy media campaign to get the word out about their product. This book walks anyone through an easy to follow method that will increase your social media presence without adding a lot of work hours to the day. Trust me, I am a busy person, and I have been able to utilize these techniques to help with my own blog. What I like the most about this book is that she has made the information here accessible to the novice while still challenging the social media veteran. I highly recommend this book for any writer who is even THINKING about publishing a book. Get this book NOW and start following her suggestions.
June 18, 2017
Read all my book reviews at: https://brainfartsandbooks.wordpress.com
Read all about me at: http://www.kristielizabeth.com
You know how you start reading a book and in the back of your mind that little voice is saying, “C’mon, c’mon, get to the content already.”? Well, this is not one of those books. Rachel’s 30-day plan is fantastic and right to the point. Each day she teaches the reader a new way to do things, website or app to check out, or some fantastic resource you’ve never heard of. This is one of those books you want to keep on your shelf to reference all the time because it is so packed with great content. A definite must-have for book authors and bloggers.
Thank you to Netgalley, Rachel Thompson and Lisa Hagan Books for my ARC in exchange for an honest review.
Read all about me at: http://www.kristielizabeth.com
You know how you start reading a book and in the back of your mind that little voice is saying, “C’mon, c’mon, get to the content already.”? Well, this is not one of those books. Rachel’s 30-day plan is fantastic and right to the point. Each day she teaches the reader a new way to do things, website or app to check out, or some fantastic resource you’ve never heard of. This is one of those books you want to keep on your shelf to reference all the time because it is so packed with great content. A definite must-have for book authors and bloggers.
Thank you to Netgalley, Rachel Thompson and Lisa Hagan Books for my ARC in exchange for an honest review.
August 22, 2019
I first stumbled upon the author’s blog when I searched for how to properly create my brand. I’ve been an avid reader of her blog since.
This book expands on what she regularly teaches on her blog: brand the author, not the book.
I’ve updated my twitter profile after reading the first section (again!) with the updated tips about how to use twitter today.
A lot of great resources. Lots of great tips. The section on writing a proper author bio is my favourite – it is what drew me to her blog in the first place.
My only problem is her advice to only email newsletter subscribers with new releases. I get that people’s email inboxes get filled up (mine certainly does), but if you only email people when you have something new out, they’ll forget who you are and that they’ve signed up for your newsletter. I’ve unsubscribed to a lot of newsletters because I didn’t recognise the person who wants me to buy something…
I haven’t thought of adding my Beta Readers to my marketing plan before, though she gives a lot of great reasons why they will be a great resource (other than what they were initially intended for). Most of my Beta Readers love to read the finished product and leave reviews, anyway, so perhaps adding another dozen Beta Readers to the mix would be beneficial – for the marketing aspect, at least.
Honestly, I skipped the section about Facebook. Readers of my blog know that Facebook decided that I’m not a real person, so I’ve decided that it’s not a real marketing platform. (Though things always change.)
I am intrigued about the section “How important is YouTube to your Author Platform?”. I’m not a big user of this platform, but looking at the stats and common-sense advice in this section, I’m surprised that I haven’t used it properly in my marketing plan. I also like the idea of video teasers for upcoming books (pre-marketing). So I guess I’m going to be working on learning how to use this platform efficiently.
I’m glad I got the ebook instead of the print edition (though I totally love print books): I could easily open the book on my kindle app on my PC to do all the assignments. With the website grader, my site came in at 84. And honestly, the stuff they want to fix doesn’t affect the user experience (though many of my readers will complain if I remove these “culprits”).
I recommend this book to all authors – and anyone wishing to make a living online – no matter what stage of the game you’re at.
Star rating:
Editing: 4 stars
Premise: 5 stars
Relevance: 5 stars
Overall: 5 stars
Total = 5 stars
This book expands on what she regularly teaches on her blog: brand the author, not the book.
I’ve updated my twitter profile after reading the first section (again!) with the updated tips about how to use twitter today.
A lot of great resources. Lots of great tips. The section on writing a proper author bio is my favourite – it is what drew me to her blog in the first place.
My only problem is her advice to only email newsletter subscribers with new releases. I get that people’s email inboxes get filled up (mine certainly does), but if you only email people when you have something new out, they’ll forget who you are and that they’ve signed up for your newsletter. I’ve unsubscribed to a lot of newsletters because I didn’t recognise the person who wants me to buy something…
I haven’t thought of adding my Beta Readers to my marketing plan before, though she gives a lot of great reasons why they will be a great resource (other than what they were initially intended for). Most of my Beta Readers love to read the finished product and leave reviews, anyway, so perhaps adding another dozen Beta Readers to the mix would be beneficial – for the marketing aspect, at least.
Honestly, I skipped the section about Facebook. Readers of my blog know that Facebook decided that I’m not a real person, so I’ve decided that it’s not a real marketing platform. (Though things always change.)
I am intrigued about the section “How important is YouTube to your Author Platform?”. I’m not a big user of this platform, but looking at the stats and common-sense advice in this section, I’m surprised that I haven’t used it properly in my marketing plan. I also like the idea of video teasers for upcoming books (pre-marketing). So I guess I’m going to be working on learning how to use this platform efficiently.
I’m glad I got the ebook instead of the print edition (though I totally love print books): I could easily open the book on my kindle app on my PC to do all the assignments. With the website grader, my site came in at 84. And honestly, the stuff they want to fix doesn’t affect the user experience (though many of my readers will complain if I remove these “culprits”).
I recommend this book to all authors – and anyone wishing to make a living online – no matter what stage of the game you’re at.
Star rating:
Editing: 4 stars
Premise: 5 stars
Relevance: 5 stars
Overall: 5 stars
Total = 5 stars
January 7, 2017
In the world of the author-who-must-market and limited by a 24-hour day, this handbook—for social media marketing—is the most-thumbed thing in my eReader. The book, as the online course before it (which changed my life) makes the deluge manageable. After going through the steps of the day, I just ask, “Is this for me now? If not now, when?” And I relax, because Thompson has shown just what needs to be done and how to do it (with screenshots so you can really SEE HOW!). Voilà … it’s manageable!
Starting with Twitter the first week (I LOVED learning how to “verb my bio”!), we move into Facebook the 2nd week—but I stayed with “marketing plans” for a while—so happy this became Week Three. A how-to for this is something I need and the week offers so much--plus clever ways to market on Amazon. The last week shows us all about our author website and “other” social media. I chose Instagram to spend most time with and was rewarded richly! Tips for Instagram had appeared earlier in the book, making a full package for this outlet.
I especially liked Day 22 -- Importance of a Professional Website, Ranking Data, Domains -- the area out of all the 30 days where I have most to learn. Again, the scary topic was made manageable and I sighed with relief and hope for my own site improvement!
What I hope is that the ebook will be updated along with important changes to the social media venues Thompson describes. Meanwhile, it’s my go-to for social media book marketing.
p.s. One of the most valuable things I learned and always pass on, is that “marketing” does not mean “the hard sell”—it means promoting the book (and the author!).
I received an ARC of this book in exchange for an honest review.
Starting with Twitter the first week (I LOVED learning how to “verb my bio”!), we move into Facebook the 2nd week—but I stayed with “marketing plans” for a while—so happy this became Week Three. A how-to for this is something I need and the week offers so much--plus clever ways to market on Amazon. The last week shows us all about our author website and “other” social media. I chose Instagram to spend most time with and was rewarded richly! Tips for Instagram had appeared earlier in the book, making a full package for this outlet.
I especially liked Day 22 -- Importance of a Professional Website, Ranking Data, Domains -- the area out of all the 30 days where I have most to learn. Again, the scary topic was made manageable and I sighed with relief and hope for my own site improvement!
What I hope is that the ebook will be updated along with important changes to the social media venues Thompson describes. Meanwhile, it’s my go-to for social media book marketing.
p.s. One of the most valuable things I learned and always pass on, is that “marketing” does not mean “the hard sell”—it means promoting the book (and the author!).
I received an ARC of this book in exchange for an honest review.
July 11, 2017
Fabulous! Wish I would have found this book months ago! The 30-Day Book Marketing Challenge is one of the best investments I have made for my business to date. It walked me through each day’s “assignment,” explaining not only what I should be doing, but why. Rachel’s voice is easy to read and supportive, but holds a high level of expectation. In order to be a success, you must do the work…I was all in!
What I found most helpful as a beginner is that she explained her points with visuals, and provided links to all of the references she made. I highly recommend following the links on time appropriate topics, they give you amazing insight! I was happy to see that I had many of the tools in place she suggested, but still gained a ton of direction to bring my author platform to the next level. This is a great reference for any writer’s toolbox, and would be effective for anyone conducting business online. I highly recommend the challenge for anyone just starting out. You won’t regret taking it!
What I found most helpful as a beginner is that she explained her points with visuals, and provided links to all of the references she made. I highly recommend following the links on time appropriate topics, they give you amazing insight! I was happy to see that I had many of the tools in place she suggested, but still gained a ton of direction to bring my author platform to the next level. This is a great reference for any writer’s toolbox, and would be effective for anyone conducting business online. I highly recommend the challenge for anyone just starting out. You won’t regret taking it!
September 21, 2017
Rachel Thompson of Bad Redhead Media has pulled out all the stops in providing an invaluable book for authors promoting their own books. Her knowledge of social media is thorough, and in this book she tells how to manage the platforms to turn them into a powerful marketing machine.
She provides links to all the social media platforms, as well as specific pages within each media to accomplish certain tasks. Rachel touches on SEO, Google Analytics, and how all this applies to publishing in Amazon's KDP Select.
The tone of the book is conversational, and it is formatted into daily doses, so as not to become overwhelming. Rachel even provides assignments for each day to help you move from just reading about marketing you book to getting it done.
I highly recommend this book to the self-publisher! But get your own copy - I know I'll be referring to mine for at least the next 30 days!
She provides links to all the social media platforms, as well as specific pages within each media to accomplish certain tasks. Rachel touches on SEO, Google Analytics, and how all this applies to publishing in Amazon's KDP Select.
The tone of the book is conversational, and it is formatted into daily doses, so as not to become overwhelming. Rachel even provides assignments for each day to help you move from just reading about marketing you book to getting it done.
I highly recommend this book to the self-publisher! But get your own copy - I know I'll be referring to mine for at least the next 30 days!
October 11, 2017
MUST READ for new and published authors - and/or - business owners. This 30-Day Challenge is chock full of helpful tips and suggestions to optimize your social media platform, learn how to use visuals, social media management, marketing your book.. it's all-in-one greatness!
I signed up for the original 30-Day Challenge via Newsletter earlier this year and I was surprised at how much I learned in such a short period of time. Each day is broken down into step-by-step tasks which helped a immensely in not feeling overwhelmed by the amount of info.
I plan on using this challenge again to brush up on my social media and blog optimization - super helpful!
I signed up for the original 30-Day Challenge via Newsletter earlier this year and I was surprised at how much I learned in such a short period of time. Each day is broken down into step-by-step tasks which helped a immensely in not feeling overwhelmed by the amount of info.
I plan on using this challenge again to brush up on my social media and blog optimization - super helpful!
March 26, 2018
'Fear and laziness are the biggest roadblocks to success -- people say it’s time, but I disagree. I’m just as busy as you, we’re all just as busy as each other, yet somehow some of us are doin’ the damn thing. Want it? Do the work.'
From the book.
Written in an interesting manner, this book is a non-preachy, helpful and practical marketing guide, with lots of useful resources and articles. If you're a writer, reading this book would be good and helpful when it comes to promoting your book. It would help you to understand how to network on social media and how it can help you immensely.
January 13, 2017
This book changed my strategy!
After this book, I had accomplished in a week what usually took me a month. I recommend reading once over in a single sitting. Don't try to retain it all, just get comfortable with the subjects. Figure out what you use, what you want to use, and what you need to use in your sales strategy. Be honest with it, this is the time to be. Then read this book knowing what you're looking for, that will help break up the information given in this book(because there's a lot to learn in here!). I recommend it to anyone!
After this book, I had accomplished in a week what usually took me a month. I recommend reading once over in a single sitting. Don't try to retain it all, just get comfortable with the subjects. Figure out what you use, what you want to use, and what you need to use in your sales strategy. Be honest with it, this is the time to be. Then read this book knowing what you're looking for, that will help break up the information given in this book(because there's a lot to learn in here!). I recommend it to anyone!
January 3, 2017
I participated in the 30 day marketing challenge in 2016 and was happy when I was asked to beta-read this book for an honest review.
Whether you have been on social media as an author, personally, or not at all, reading this book is essential for checking in on best practices. Rachel's hands-on, do now lists with links to valuable resources are straight-forward and manageable. A true gem for beginning author-marketers!
Whether you have been on social media as an author, personally, or not at all, reading this book is essential for checking in on best practices. Rachel's hands-on, do now lists with links to valuable resources are straight-forward and manageable. A true gem for beginning author-marketers!
February 11, 2017
I took Rachel Thompson's email course and it made a huge difference in how I market my work. This is a fantastic beginner's guide, breaking down step by step how to set up the various aspects of your author platform, including how to make use of them on a daily basis. Before I took this course, I was pretty much lost on how to utilize things like social media and SEO. If you're looking for a place to start, this is it!
May 5, 2017
Lots of helpful links
I am super new to marketing. I had no idea how to do it. I thought 2 tweets a day on twitter were all I needed until I saw my royalty check. WRONG. I needed something, anything. I bought this book and WOW is there so much help here. Just starting to use the skills listed, I can't say if any of it is working, but I have faith they will as long as I put in the effort.
I am super new to marketing. I had no idea how to do it. I thought 2 tweets a day on twitter were all I needed until I saw my royalty check. WRONG. I needed something, anything. I bought this book and WOW is there so much help here. Just starting to use the skills listed, I can't say if any of it is working, but I have faith they will as long as I put in the effort.
August 13, 2017
It took me some time to read this book as I tried implementing some of the suggestions as I went along (haven't done them all yet!). It was extremely informative and made me think about little details, especially regarding social media, which I hadn't even considered before.
Very useful. It's useful for beginners and intermediate level markers of books, I should think. It was certainly useful to me.
Thank you to Netgalley for a review copy in exchange for an honest review.
Very useful. It's useful for beginners and intermediate level markers of books, I should think. It was certainly useful to me.
Thank you to Netgalley for a review copy in exchange for an honest review.
August 3, 2019
I'm an aspiring writer who got this book to help me with breaking into becoming an indie author. This book is a great read with useful tips on how to tackle social media. It is packed with so much info that is broken down in different sections, making the impossible possible. It is the first book I've read that aims to help aspiring authors so the info provided was very insightful. I would recommend it.
December 30, 2016
Rachel breaks this down perfectly for the reader/author. Easy to follow perfect format and it works. I tried everything she's suggesting (twice in fact) and she nails it. I have more followers than I did before the challenge. I will continue to employ her strategies as I begin publishing novels. Definitely a must read and must have on your craft shelf.
May 10, 2017
Chock-full of information that can be done on the daily. This is a good resource for inspiring authors to navigate social media to build their brand. While the information and tasks can be overwhelming to an author set on just writing, it's critical for a writer to take time to promote their work or live in obscurity.
May 16, 2017
Badreadhead Media
I love this book, it is amazing and a great resource for writers. The tips are practical and helpful. A lot of authors are missing out on great marketing opportunities, because they don't know the things that are mentioned in this book; or the just refused to apply them to themselves. Marketing is work, but the pay-off can be great.
I love this book, it is amazing and a great resource for writers. The tips are practical and helpful. A lot of authors are missing out on great marketing opportunities, because they don't know the things that are mentioned in this book; or the just refused to apply them to themselves. Marketing is work, but the pay-off can be great.
January 30, 2019
Great advice and awesome resources. It won't be brand new to people who have looked into brand building, but it will still have some new things for you. Definitely worth the read if you are thinking about releasing a book in the next 30 days or months!
February 6, 2019
This book is exactly what I needed to get a handle on social media and how to use it. There are sooo many great suggestions, links and information. If you're an author lost in the social media world, this is the book for you!
February 7, 2019
Great book! Quiet as kept, I read it twice. This book has really opened my eyes to things I hadn't considered. This is a great book you can go back to again and again! I highly recommend adding this to your bookshelf or kindle.
August 10, 2017
Excellent!
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