Here’s another example of the Problem With Reader Not Book situation. My uncle recommended 'Science and the City' to me enthusiastically and in theory I can see why. The trouble is, its topic substantially overlaps with the academic research I’ve been doing for the last six years and therefore the casual tone really grates on me. To be honest, I think it would even covering a much less familiar area, simply because I’m used to much less informal non-fiction. Winkless is evidently making her book accessible as widely as possible, paradoxically reducing its appeal in my case. All of my academic training rebels against this sort of interjection: ‘I am totally cheering them on this!’ Or this: ‘Please note that while I promise to try to avoid going full tunnel-nerd on you, I may not manage it…’ Or, ‘Maybe you think you already know, but I’m here to tell you, you’re probably wrong’. Essentially, the writing style is not to my taste as I don’t like non-fiction trying to chat me up.
Moreover, there’s a disciplinary gap. Winkless has a physics background, so she concentrates disproportionately on the technical aspects of city life over sociopolitical and behavioural factors. That’s fine, and I definitely learned things, however as a social scientist I found it a very partial analysis of future urban developments. There isn't even a discussion of the profit-motivated dynamics of technological adoption! Many areas are considered in a shallow descriptive fashion which, again, is intended to be accessible and thus doesn’t suit someone used to more analytical depth. It’s also weirdly spatially nonspecific, lumping all cities across the world together. Nonetheless, I persisted as ‘Science and the City’ (which made me cringe when I realised it was a Sex and the City reference) is easy to read and contains some intriguing information that I didn’t know. Notably, about the engineering behind skyscrapers and bridges. When it came to autonomous vehicles, though, I kept thinking, “But what about the issues in that report I read a few months back, such as how they could be programmed to obey gestural commands from emergency service personnel?” etc. Basically, I don’t think I’m the intended audience here. While a lot of the material was of interest to me, I didn’t really like the way it was selected and presented. If you want a technologically utopian guide to the physical mechanics of 21st century cities in the developed world written in a casual style, though, it could be just the book for you.