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How Trump Won: The Inside Story of a Revolution

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From the moment Donald Trump announced his candidacy for the White House until very late on Election Night 2016, media and pollsters kept insisting Trump wouldn't-- couldn't --be president.

But for Larry Schweikart-one of a ragtag group of amateur politicos called "the Deplorables" who had been publishing shockingly accurate polls and predictions-and Joel Pollak-a Breitbart News senior editor following Trump on the campaign trail-Trump's win was a near certainty. Schweikart and Pollak watched the Trump campaign build a powerful coalition between working Americans from both parties; they saw the momentum that the mainstream media and pollsters completely missed; and now, in How Trump Won , they tell the whole incredible from the early poll predictions of "the Deplorables" to the campaign trail to Election Night.

256 pages, Paperback

Published February 27, 2017

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Joel B. Pollak

23 books18 followers

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5 stars
105 (41%)
4 stars
89 (35%)
3 stars
37 (14%)
2 stars
15 (5%)
1 star
8 (3%)
Displaying 1 - 30 of 31 reviews
22 reviews
February 22, 2017
Excellent book. A movement and election for the ages.

This book gives a great summary and insight on the Trump election. I love the campaign trail notes interspersed with the wide historic view provided. This election will go down as the most historic election since 1980. It will have far reaching consequences for future generations of Americans. This book is an excellent keepsake and analysis. I highly recommend this book.
Profile Image for Khairul Hezry.
747 reviews141 followers
June 20, 2021
Siapa sangka seorang bintang rancangan realiti yang tidak pernah menjawat jawatan awam berjaya dilantik Presiden Amerika Syarikat? Buku ini (yang boleh dikatakan ditulis oleh dua orang 'macai' Donald Trump) membawa kita ke menyaksikan jatuh bangun Donald Trump di dalam kempennya menjadi Presiden. Ia diselangi pula dengan bab-bab yang mengandungi analisa terperinci mengapa rakyat Amerika memilih beliau sebagai ketua mereka. Pendek kata mereka bosan dengan politikus profesional yang hanya ingin memperkayakan diri sendiri dan keluarga mereka. Donald Trump sudah kaya, kempen pun guna duit sendiri. Dia tidak berhutang dengan mana-mana pihak yang berkepetingan.

Hillary Clinton yang dilihat angkuh dan menganggap jawatan Presiden itu milik mutlak beliau juga menjadi faktor kepada kejayaan Donald Trump. Berbeza dgn Trump, Clinton adalah seorang 'orang dalam' Washington D.C., dilihat sebagai korup, kurang cekap, dan setelah skandal e-mel beliau terbongkar (di mana pasukan kempennya menerima soalan-soalan bocor dari moderator sebelum debat perdana diadakan), Clinton dilihat sebagai seorang penipu.

Ini bukan buku yang objektif. Agak sukar untuk menulis mengenai kempen Donald Trump dan kekal objektif. Dia seorang yang memecah-belahkan rakan, keluarga dan masyarakat hanya dengan muncul di kaca televisyen. Tetapi itulah tarikannya. Suka atau benci Donald Trump, dia masih berjaya 'hidup' di dalam minda kita walaupun hari ini dia sudah digelar BEKAS Presiden.
Profile Image for Preacher.
116 reviews
June 26, 2017
Fascinating look into the Trump campaign from beginning to end. It was fascinating how good the insider polls showed he was going to win New Hampshire and probably Minnesota if it hadn't been for the GOTCHA October surprise video. Its a book I own so will go in keeper box for later years to read and rehash a great time in America's history and my life.
Profile Image for Sarah.
580 reviews4 followers
January 8, 2020
A fun, if biased romp through the Trump campaign. I really enjoyed the descriptions of the rallies; it really made you feel like you were there with the building energy of the campaign. All the stuff about the polls was really interesting too. I found Shattered: Inside Hillary Clinton's Doomed Campaign to be more in depth than this book, but this one was way more fun.
6 reviews
May 29, 2017
Solid read.

Good overall understanding of the campaign. Would have liked more insights into others on the trail. Why were you able to see the change but others could not?
Profile Image for Pieter.
388 reviews65 followers
May 17, 2021
In 2016, two black swans crossed the political landscape. In a referendum, the British voter decided for a Brexit. A few months later across the Atlantic, Joe Sixpack voted Donald J. Trump to the White House. Both were a surprise, had a major impact and were rationalised only afterwards. Totally unexpected? Not for the two co-authors of this book who had foresaw the November 2016 election outcome.

How can a famous billionaire with totally no political track record become the world's most powerful politician? Joel Pollak as a Breitbart journalist and Larry Schweikart as a member of Trump's campaign team help to reconstruct the weeks, resp. months before election day.

One can go back to 1828 to see similarities between Andrew Jackson and Donald Trump, both new kids on the block. No wonder the latter decided to hang a picture of the former in the Oval Office after his election. Or to 1980, when another GOP outsider Ronald Reagan opposed the ruling class (Rockefeller and others (cf. Nixon)) to win the anti-establishment vote. Like Reagan, Trump could raise an electorate that stretched from deeply conservatives to pro-choice gays. Since Obama took the Oval Office, the Republican party was afraid to attack his policy, let alone his person. McCain and Romney failed to effectively oppose Obamacare, his radical domestic agenda or his foreign policy in Syria or Libya. And apart from the impotent GOP, the media just loved Barack Obama (unlike George Bush Jr.). The main vibe from within the GOP came from the Tea Party movement and politicians like Sarah Palin.

Numerous Republican candidates lined up of whom Jeb Bush was considered best placed. But soon, he proved to be weak. Others like Carson and Rubio were not resistant to heavy debates. In the end, even outsider Ted Cruz was chosen by the GOP establishment to beat to skyrocketing Donald Trump. But none helped as Trump was considered the candidate of change. He did not even fear to attack former president George W. Bush Jr. on his unnecessary war against Iraq. The New York tycoon made it as GOP nominee with the highest turnout in the primaries ever seen. His means were limited: he had no access to the party's grassroot network and only a limited campaign team. But he built further on Obama's exploiting the social media for political purposes. And he worked hard to set up numerous meetings across the country that attracted large crowds.

What is most special about Trump’s campaign is that he managed to turn upside down not only the entire two party system, but also to classical political division: globalism versus patriotism. His speeches were outspoken and highlighted on crime committed by illegal aliens. He became the hero of the people who were looking for a more competent conservative to oppose Obama and Clinton.

In the meanwhile, the Democratic Party got divided between supporters of Hillary Clinton and Bernie Sanders. The first was helped by the DNC that brought in ‘superdelegates’ to help Clinton win the primary. Nothing could stop Hillary now from winning the presidency. Mainstream media like CNN, MSNBC and NYT were eager to smash the glass ceiling. Rock stars were lining up like they literally supported any Democratic candidate, while the Pope himself was intervening in the campaign keeping silent when it involved brutal dictators. And polls were showing a clear victory for the first female US president-to-be ever. Only some, rather anonymous internal pollsters were hinting to an entirely difficult picture and pointed out Trump as winner.

The American people did not turn blind on the impact of IS attacks and mass immigration in Europe. When a muslim terrorist created a massacre in an Orlando gay bar, Trump was proven right that terrorism and islam were not only linked but also present on the American continent too.
October 2016 proved to be a nasty campaign month where both candidates went low. Sexual scandals were linked to Trump, but also to Hillary’s husband Bill Clinton. But Trump was more energetic, whereas Clinton got ill.

On election night, Clinton got the popular vote. But Trump broke the blue wall in the Midwest (in some cases by a narrow margin). But he nearly managed to win Maine, Virginia, Minnesotan and Oregon too. Four years later, no Democrat or media has ever shown any proof that Russia has had any influence on the election results.
Profile Image for Benjamin Stahl.
2,272 reviews74 followers
November 24, 2024
I always hate political campaigns, because it always ends up bringing politics down to its most toxic, us-good/them-bad, over the top fear-mongering level. But, perhaps being something of a guilty pleasure, I always enjoy reading about them after the fact. I find the mix between the chaos and the stubborn resolve of those involved - whatever their views are - to be both entertaining and in its own way inspiring.

This book, however, is not a good one. The writer (or, I should say, writers) are too head-over-heels in love with Trump, that they barely turn in anything other than a blow-by-blow account of how witty he was, how indestructible, how genuinely caring. By all means, be as pro-Trump as you like. I picked this book up knowing it was a conservative one, and wanted to read it for this very reason, as a Trump book that doesn't feel like the writer wants to see him dismembered live on television is a rare and refreshing one. But dammit, it's equally no fun if it's just as biased the other way also.

Trump didn't even really feel like a human in this book. He was more a meme-spouting tank, which certain "with the times" Republicans knew better than to not march lockstep behind. There were some interesting moments where the writers actually delved into some form of analysis of the Trump movement and its implications more broadly. There do need to be more balanced dissections of why 2016 went to Trump than what most left-wing analysts are prepared to provide. There are a lot of important questions to be asked and lessons the Left needs to reflect on.

But this opportunistic cash-grab of a book ain't one to lead that charge. It's just a smug, overly simplistic exercise in "ha, ha, we were right, and you were wrong!" which is ultimately felled by the stinging irony that Trump's historic victory was not to have a sequel.
Profile Image for Tara Brabazon.
Author 41 books521 followers
May 2, 2017
Is this book worth 2 stars? Probably. But not because it is quality, scholarly or interesting.

It is a train wreck of a book. But scholars need to understand how this train wreck happened and can be prevented in future.

Written by a senior editor at Breitbart News and an 'historian' who as written _The Politically Incorrect Guide to the Presidents Part 1_ (you get the idea), this is a clear presentation of Trump's ideology. The racism is tactile and hot. The sexism is brutal. The elephant in this book is an understanding of revenge, whiteness and a working class not in work.

The attacks on Obama and Clinton are extraordinary. Breathtaking. Horrible. Tasteless.

But what this book captures and why it is important to read is that researchers can see how Trump is justified by his supporters.

How can Donald Trump say the unsayable? This book provides the rationale and justification.
Profile Image for Rex Fuller.
Author 7 books184 followers
February 7, 2017
Really, really good "inside look" at two things. What the press following Trump saw and heard throughout the campaign. And how the "Renegade Deplorables," an informal group of volunteer data trackers, saw well ahead of everyone else that Trump would win.

This will likely be the best description of the campaign until Bannon, Conway, or Trump himself writes a book.
Profile Image for Joshua McKey.
30 reviews1 follower
November 12, 2017
This gives a fairly detailed description about how the election transpired. Well written by an editor and historian, but I could have done without the political commentary and would have liked a little more facts and information. Still informative in some aspects and easy to understand although it can be kind of monotonous at times. All in all a decent read
Profile Image for John Magee.
384 reviews1 follower
May 9, 2017
Fun re-living the historic hostile 2016 presidential election
Profile Image for Alex Shrugged.
2,753 reviews30 followers
July 4, 2023
I don't how "inside story" this really was. It was about how various Trump supporters, pollsters and journalists (who called themselves "Deplorables" as a bit of a joke) followed Presidential Candidate Donald Trump through his first election to victory. It was often taken from the primary author's point-of-view, that is, Joel Pollak, an Orthodox Jew. Since I am an Orthodox Jew I was most interested in how he viewed the Trump campaign.

It is also a bit of an autobiography of the author as he followed the Trump campaign. It seemed reasonably accurate to me. However, the author did not pretend that he was objective. There was a bit of cheerleading going on, but not too bad.

Over all I really liked the book. I might read this book again.


Profile Image for Mason Frierson.
484 reviews35 followers
June 14, 2017
Interesting combination from two people directly involved in the campaign, one a Breitbart reporter, the other a historian who helped the campaign with insight and poll interpretations. Both writers are talented and insightful, with the reporter intimately showing the reaction of the people as the campaign hit its final month and the historian providing context of the race and victory. The two writers alternate chapters, and quickly provide an insightful and intimate feel for the race, how people reacted, and really how close yet how substantial and sweeping trumps victory was. The writing style is engaging, the book kept me really interested. I thought it gave me a really good feel for the last month of the campaign, insight into both Clinton and Trump's final month and a very satisfying reading experience.
Profile Image for Aaron Kleinheksel.
286 reviews19 followers
August 24, 2020
I was looking for the best insider account of the 2016 Campaign, and this was recommended. It wasn't exactly what I was hoping for. Maybe there is a better account out there, or maybe someone will write one once Trump is out of office. I'll keep my eyes out. I was under the impression that one of the authors was actually a part of the campaign's inner circle, but that was not the case. One provided campaign intelligence / polling data, while the other author was a member of the press pool accompanying the campaign.

It was interesting to read the author's expectations for the nascent Trump presidency, in light of what actually happened.
Profile Image for Kendall Peterson.
Author 3 books
January 8, 2021
I read this book just before the 2020 election and if people want to understand how Trump was elected, they should read it. Especially if you don't like Donald Trump. You see, if you don't like Trump, you actually have no idea how he won. Come on, you've asked yourself "How did he win?" You know you have. This book will tell you all about the circumstances that brought it about, and who his voters really are. Yeah, Yeah, I know, you think you already have it all figured out. You're prob wrong. Just sayin'.
Profile Image for Will Howell.
30 reviews1 follower
July 24, 2017
Wow. Just a simple Wow. This was an amazing book on the rise, the fall, the rise, the fall, the rise of Donald J. Trump to the Presidency. This is a great expose on how Donald J. Trump overcame the odds and went on to become president. This is from the eyes and ears of one of the reporters from the media pool who traveled with the candidate all over the country and who interviewed both Democrat and Republicans on the candidate.
Profile Image for Edward Gray.
129 reviews2 followers
November 4, 2021
I couldn't wait to finish it !
The book was awful, a display of fawning obedient worship to Trump.
The book was useful to understand how some view Trump.
In a logical sense, the book appeals to those who are disposed of their perceived entitlement and Trumpism.
The book has some glaring inaccuracies of which I will not be posted here.
My advice download on audible and listen for free. don't buy the book.
Profile Image for Michael.
9 reviews
June 3, 2018
This book was a wonderful behind the scenes account of the Trump campaign. If I gathered one lasting impression over any other, I have become truly amazed of the energy behind the man himself; Donald Trump is basically an energizer bunny. In my quest to learn as much as possible about the 2016 election, this book is certainly a must read.
Profile Image for Ailith Twinning.
708 reviews40 followers
December 31, 2018
Couple of these essays are quite exactly like reading something by Eichmann, Himmler, Jackson or Churchill.

There is an actual intellectual tradition behind fascism, and it's fucking horrifying. One can, in fact, choose evil - one merely has to look at its beautiful aspects.
Profile Image for SethGyan.
88 reviews4 followers
January 5, 2020
Not clear how the timeline changed in the beginning... Maybe because i listened to the audiobook... I enjoyed the narration but wished more time of the book was on the night of November 7

And hopefully #trump2020
Profile Image for Philip Brown.
893 reviews23 followers
September 27, 2022
3.5

Nice stroll down memory lane. Diary of journalist sympathetic to the Trump cause who followed the Trump campaign around in 2016. Undoubtedly biased, but still not not afraid to make criticisms of Trump. I had kind of forgotten how crazy 2016 was.
Profile Image for Ietrio.
6,949 reviews24 followers
June 2, 2019
Great! Now the other candidate will know and Trump will lose. Or maybe not. And Pollak is just another nobody trying to ride the wave with the help of bullshit.
Profile Image for Marie.
96 reviews
March 11, 2017
An historic journey

I'll write a longer review one of these days, but I wish I had paid attention on Election Day. I had been convinced Trump would lose. So, SO glad I was wrong.
Profile Image for Tom Hartung.
46 reviews
November 2, 2019
How Trump Won, The Inside Story of a Revolution is a book by Joel Pollak and Larry Schweikart published in 2017. It is about Donald Trump's campaign for president in 2016.

How Trump Won is one of the nearly twenty books about politicians I read in the summer of 2019 while researching a book about incumbents, candidates, and other politicians. I am giving How Trump Won 2 of 5 stars because it is enlightening and informative, but also extremely partisan and presents only a conservative point-of-view.

In this book, the two authors write alternating chapters. In the odd-numbered chapters Larry Schweikart provides a historical perspective for Donald's win of the presidency, while in the even-numbered chapters Joel Pollak shares his impressions as a member of the press corps following Donald Trump on the campaign trail.

The most remarkable thing I gained from this book is a sense of how hard Donald Trump worked to get elected. Frequently holding multiple rallies per day - especially towards the end - Joel Pollak makes it clear that Donald put a lot of personal effort into his time on the campaign trail. Donald and I do not think alike, but I have to respect people willing to put in the effort needed to get what they want.

I quote Larry Schweikart in my ebook Visualizing Politicians' Personalities, 2019 Incumbents and Candidates because he makes the astounding claim that Barack Obama was elected not on his merits, but rather because he is black.
How Larry can think he knows what millions of Americans think is beyond me!

Larry Schweikart's view is antithetical to mine, and in my own ebook — available exclusively via the link in the previous paragraph — I use his assertion as an example of how we have a ways to go if we are going to realize the vision Martin Luther King articulated in his "I Have a Dream Speech," given over fifty years ago.

I found How Trump Won interesting and enlightening, but the obsession with political polls and sub-demographics was frequently tedious, and Larry Schweikart's observations were occasionally a bit disturbing — if indeed not blatantly racist — so I cannot in good faith say I enjoyed it.
1 review
February 23, 2017
Fun, but light on details

Good read, wished Larry would have included more details about the "deplorable" polling. The behind-the-scenes press stuff is okay, but mostly things I would have assumed from reading Breitbart.
Profile Image for Kerry.
155 reviews14 followers
August 6, 2019
Good book, was interesting to see that they had native people in several battleground states that were accurately able to predict the size of the win (except for Wisconsin). I like reading about people in the political campaigns. ALso enjoyed watching "The Circus" about this political campaign.
Profile Image for Darrell Keller.
72 reviews1 follower
April 13, 2017
Great first hand accounts by the people that were there. The book flows quickly and offers insight to the final push that made Donald Trump our new President.
103 reviews
April 13, 2017
Fascinating behind the scenes look at the final weeks of the Trump campaign and how he came from behind to win the election.
51 reviews
April 23, 2017
A good review and analysis from inside party workers of the Trump win in 2016. This book certainly focussed on the many issues that faced his campaign but studies how the Trump team prevailed while contrasting the opposing Clinton campaign.
Displaying 1 - 30 of 31 reviews

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