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Smart Guide: Storytelling For Leaders and Salespeople
If you are a leader or salesperson, this e-book will help you understand how storytelling can become a powerful communication tool to influence, motivate and inspire people. In addition to helping you grasp how storytelling can be used in various business settings, you will be provided with 6 unique storytelling tips that you can put to use right away. Specifically, you'll learn the •Why you need to avoid the "s" word when telling a story. •How to apply the "Here, Then and Now' formula when selling change. •How to find humor in dialogue •The HIGH formula for quickly developing rapport and trust •How to use The 2+2 Formula to engage your audience •The power of comparisons. Written by a former advertising executive, thus short guidebook will provide you with a number of fundamental tools that can turn bland into Bravo! during your next presentation.
Kindle Edition
Published December 7, 2016
9 people want to read
About the author
Jim Signorelli
6 books8 followersJim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding.
Signorelli's articles and interviews have been featured in magazines, newspapers, and on radio talk shows throughout the United, States, Canada and Europe. His career has been spent working at major advertising advertising agencies throughout the U.S. on major accounts including Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's The American Marketing Assoiciation, Blue Cross/Blue Shield and many others.
Jim is the founder and CEO of eswSToryLab Marketing which has been cited as one of the top 25 agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 500 list of fastest-growing independent companies in the U.S. for three straight years. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Business Book Awards. StoryBranding2.0, his newest book was published in February 2014. Additionally, Jim is the recipient of U.S. Bank's Smart Leader Award. http://jimsignorelli.brandyourself.com/
Signorelli's articles and interviews have been featured in magazines, newspapers, and on radio talk shows throughout the United, States, Canada and Europe. His career has been spent working at major advertising advertising agencies throughout the U.S. on major accounts including Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's The American Marketing Assoiciation, Blue Cross/Blue Shield and many others.
Jim is the founder and CEO of eswSToryLab Marketing which has been cited as one of the top 25 agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 500 list of fastest-growing independent companies in the U.S. for three straight years. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Business Book Awards. StoryBranding2.0, his newest book was published in February 2014. Additionally, Jim is the recipient of U.S. Bank's Smart Leader Award. http://jimsignorelli.brandyourself.com/
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