Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

by Marian Salzman, Aaron Sherinian (Foreword), The Team at Havas Pr (Contributor)

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further!

In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how

Use newscrafting to help you or your client be the newsPersonalize pitches to reporters and bloggersMaster the art of storytellingCreate branded hashtags that get sharedGain exposure at SXSW, TED, and other key conferencesGet bumped to the top of online searchesPunctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Genres: Business

273 pages, Kindle Edition

Published January 16, 2017

About the author

Marian Salzman has worked at the leading edge of advertising, public relations, and technology for more than three decades. Since co-founding the world’s first online market research company, she has served as a communications executive at companies in the United States and Europe. Her annual forecasting report on the coming year’s trends, released each November, garners global media attention. A graduate of Brown University and the recipient of numerous awards, Marian Salzman lives in Connecticut and Switzerland.

Reviews

[Anna Sabino · Rating 5 out of 5]

Agile PR shows us brand new tools to get noticed in this message overcrowded world.

Mariam Salzman is making us realize that the rules of marketing and PR have changed and we have to adapt our messages to get noticed. Since the lines between journalists and amateurs sharing the news are blurry, we have to make our promotional techniques more agile. Marian Salzman suggests creating a Red Thread, series of contextualized connections to what's important. PR now feeds and creates the news using bite size messages that connect in a relevant manner.

By weaving in stories from running her company Havas PR, author shows us one of the best promotional tools - writing a book that offers a lot of useful info. A book is the best business card a company can have.

[Natalie · Rating 4 out of 5]

This book could be useful for young people who are thinking about going into PR field or for veterans who are senior enough to delegate day to day execution work and want to still be in the loop on the latest and greatest.