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60 Second Sells: 99 Hot Radio Spots for Retail Businesses
60 Second Sells offers 99 proven commercials for a wide variety of businesses. Categories include apartments, automotive, dress rentals, race cars, hospitals, sound systems, utilities, and 61 others, including "hard sell," "soft sell" and humorous. Highly adaptable, totally professional, these ads are perfect for the retailer looking for a canned radio spot or for the writer interested in radio advertising.
102 pages, Hardcover
First published April 1, 1993
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