A Macat analysis of Richard H. Thaler and Cass R. Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness

by Mark Egan

Do people always act rationally and in their own best interests? US economist Richard Thaler and legal scholar Cass Sunstein did not believe so, and were convinced that psychological factors often stopped people from making the best decisions. Their 2008 work Improving Decisions about Health, Wealth and Happiness argues that governments should “nudge” citizens to make better choices in all sorts of areas, from eating habits, to health, to financial planning. Thaler and Sunstein are convinced, however, that such interventions should only be allowed so long as they do not restrict freedom of choice. They argue that “nudges” can have a significant effect on people’s conduct, and that this belief rejects traditional theories of economic behavior. They also argue that Nudge offers a “third way” because its “light-touch” philosophy of intervention can appeal both to those who oppose government intervention in the lives of its citizens, and those who support it. Nudge has made a huge impact, with both the US and UK governments incorporating its approach and ideas into policy.

75 pages, Kindle Edition

Published April 6, 2016

Reviews

[Amy · Rating 3 out of 5]

Decided to read this summary as I am not likely to read Nudge or other books related to it. My more academic reading ended years ago now.

Paternalistic libertarianism or or libertarian paternalism "came out" in 2008? Although this summary admits that the tactics have been used for decades, mostly for marketing purposes.

[Sarah Hayes · Rating 3 out of 5]

Very repetitive and it was hard to follow in some places, but seems a decent cliff notes version of the main text.