How should we think about and understand human behaviour? What’s the role of theoretical models? How can – and should – such models be used in practice? And what can we learn from the many different academic and practical perspectives on the subject? This book, aimed at anyone with an interest in behaviour change, offers a fresh and challenging take on these questions.
This Lite version will allow you to read the entire dialog from the full version of the book as well as introductions from the 21 commentaries written from a wide range of standpoints, including academic, commercial and public sector.
Some people do research. Michie and the gang does papers. And their papers are on gathering control for the traffic of influence within the Academic caste.