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Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uprooted from his home, living in a wildly crazy apartment in New York owned by Mr. Pennymaker, and completely unprepared for his mad attraction to the charismatic Strong. Feeling like a traitor, Belle fights his passion only to see more and more of the goodness and humility hidden by Strong’s ugly face. But when Belle’s family starts manipulating his life again, the odds turn against happiness for beautiful Belle and his beloved beast.

7 pages, Audible Audio

First published June 8, 2016

37 people are currently reading
339 people want to read

About the author

Tara Lain

97 books1,388 followers
Tara Lain believes in happy ever afters - and magic. Same thing. In fact, she says, she doesn't believe, she knows. Tara shares this passion in her stories that star her unique, charismatic heroes and adventurous heroines. Quarterbacks and cops, werewolves and witches, blue collar or billionaires, Tara's characters, readers say, love deeply, resolve seemingly insurmountable differences, and ultimately live their lives authentically. After many years living in southern California, Tara, her soulmate honey and her soulmate dog decided they wanted less cars and more trees, prompting a move to Ashland, Oregon where Tara's creating new stories and loving living in a small town with big culture. Likely a Gryffindor or maybe a Ravensclaw but possessed of Parseltongue, Tara loves animals of all kinds, diversity, open minds, coconut crunch ice cream from Zoeys, and her readers.

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Displaying 1 - 30 of 128 reviews
Profile Image for Tess.
2,195 reviews26 followers
June 9, 2016
4 stars

Fun and sweet m/m re-telling of Beauty and the Beast. Very much a fairy tale where the MCs are almost too good to be true. But it's cute and a little sexy.
Profile Image for Pianka *call me PIU*.
414 reviews
June 8, 2016
I love fairytales and Happily Ever Afters and whenever there is any new rendition of the classic tales i am all over it. The Pennymaker series by Tara Lain is a very beautiful uptake on the classic fairytales with adorable m/m characters and a modern twist. Beauty, Inc. is the third installment in this series and is a rendition of my favorite “BEAUTY AND THE BEAST”. So Yeah, i absolutely enjoyed it.

In this version of the classic and beloved fairytale, we have Dr. Robert “Belle” Belleterre, the “beauty” finding his HEA with Marcus Strong as in the “Beast”. Belle is a gifted chemist who is trying his level best to keep his father’s cosmetic company from going down in flames. His father is a raging drunk and a gambler who in a stupid poker game loses Belle to Magnus. Belle is torn between his loyalty towards his irresponsible family and his new life/ career under the employment of their rival company, cosmetics giant Beauty, Inc. Belle’s resentment for Marcus melts away in time as he gets to know the kind/compassionate Marcus. Well we all know what happens at the end*wink* (just with a lot more hot and hard kissing and sizzling love making than the kid’s version!!!)

The plot is predictable as we all know what is going to happen but the author is still able to give it a very new and interesting twist. Mr. Pennymaker is present as always to play fairy godmother to the sad and lonely Belle in the big apple. The side characters were very nicely incorporated in the story. Belle’s new family in the big city along with his BFF Judy and also Leroy just keeps on adding charm to this sweet story. Magnus and Belle’s attraction is instantaneous. Belle does not trust Magnus a lot at the start but Magnus’s big and compassionate heart wins Belle over in no time.

Magnus is insecure about his looks. He knows that a beauty like Belle could never love him like he wants but Belle proves him wrong again and again. Belle’s ultimate declaration of love for Magnus just the way he is was beautiful. Marcus has lost his mother in an accident which gave him the scars and he wears them as a punishment as he blames himself for the accident. Belle helps Magnus forgo that blame and helps him heal by creating the cancer counseling center “B strong”. The wordplay in the name of the center was brilliant.

All in all, all the lovers of Beauty and the Beast should give this book a try. It is a very adorable read with sweet characters and a very fresh rendition of the classic.
Profile Image for Chelsea.
979 reviews7 followers
November 11, 2017
2.5 hearts

This was so promising until about halfway through...then the cringe worthy sex and 90’s teenage language started to emerge.

I love Beauty and the Beast, so any type of retelling will be a definite read for me. I liked how this retelling had obvious similarities to the fairytale but was its own story. I enjoyed hearing about Belle and his progression from being an unappreciated but necessary part of his father's company, to becoming more independent and confident with Magnus at Beauty Inc.

This was most definitely an enemies to lovers story, from Belle’s POV anyway. It was good to see Belle weary of Magnus and take his time in trusting Magnus’ intentions. The whole relationship between Belle and Magnus felt very well done.

Kale William’s narration was good. His character voices were well done and you could feel the emotion coming through his words. Unfortunately the script he was given was pretty terrible.

Which brings me to the dialogue. There were so many off putting words and corny lines in this story. I literally looked like this when listening to this book.



I mean what man uses the word ‘hunky’ to accurately describe, and not in a joking way, another man… to his face. Also the word ‘mooning’ is not sexy!! Do not use it during a sex scene!

Then there was the awkward dialogue piled into the sex scenes.

“Oh, you think you can hold off your orgasm for a whole fuck, my pretty sex fiend, because other wise your weapon would have faded from the field before you ever get it in my ass.”


and….

Magnus pulled his legs up revealing his powerful ass and a beautifully gaping pucker. “Get in there and tame the beast, sweetheart.”
Oh yeah.


It was weird.

Dialogue like that, especially in an audiobook just completely takes me out of the story and I just couldn’t enjoy it after that.

It's a shame because the idea and even the execution of the story was well done, but that dialogue, just no. Maybe reading the story would make it easier, but for some reason I don't think so.

Give this a go if you want, at least you can go in prepared for some crazy talk now… it might help.

Profile Image for Linda (un)Conventional Bookworms.
2,801 reviews344 followers
June 14, 2016
This review was originally posted on (un)Conventional Bookviews
I absolutely loved Beauty, Inc. - it's one of the best Beauty and the Beast re-tellings I've ever read, and I was immediately swept off my feet by both Belle and Magnus.

Review - (un)Conventional Bookviews

Tara Lain's Pennymaker Tales series is truly amazing! I loved spending some time with Belle and Magnus, and Beauty, Inc. was a tale that got me thinking about the fact that we often need to look deeper than what we see at first sight. There is strong friendships and loyalty in this story, and there is family who doesn't act like family, but friends who do act like family. There are some strong, very smart characters, and some important messages about what is important in life.

A great love story - that's what the original Beauty and the Beast is all about, and that's definitely true for this re-telling as well. I truly enjoyed Magnus - almost more so than Belle - because he was in the public eye, had left the scars on his face be, and didn't think he deserved love or affection from anyone. It was great to see Belle slowly change his mind, just by being loveable and showing Magnus that he was worthy, and while Magnus kept being insecure about those feelings for a while, he was never pathetic or diminished by that. It made him more likeable and realistic to me.

The story spans over several weeks, and while Beauty Inc. is a company inventing new skin care and make-up, it's also a company that works to help women in need. Sharing is caring, and Magnus brought that to a whole new and important level with his various charities. Written in third person point of view, past tense, but with dialogues to let the readers close to the characters, the story was well executed and made me cry tears of joy in the very end.

Fave Quotes - (un)Conventional Bookviews
 Walking behind Kleinschmidt came the most beautiful boy - man - Magnus had ever seen. Pale blond with much darker eyes, cheekbones like a lesson from Michelangelo, and a tall, slim body that filled out a gray business suit as if he were walking a runway.

No one else looked even a little like that, but wow. Belle's steps slowed. Looking at Strong's face on the cover of a magazine revealed its ugliness, but in life his pure vitality and charisma leaped across the space between them and ate Belle alive. So ugly he was beautiful.

"I'm glad." His heart beat so hard they both should have been able to hear it.

Beauty, Inc.

(The Pennymaker Tales #3) 

by Tara Lain

 
Available for purchase at  

            



Excerpt 


 
 Excerpt: Beauty, Inc. by Tara Lain – Belle is GratefulMagnus stared at the photo he kept in the top drawer. Quit being sappy. Still, helping Judy Brancoli brought it all back. He sighed. A good reason to stick with other philanthropies.
Is someone here?
He looked up just as Belle stepped into his doorway. His heart skipped. What did Belle’s expression mean? Confusion? Anger? Hope? “Hello.”
Belle swallowed hard. “Are you the one who called Judy last night?”
Okay, what had he done now? “Uh, yes. I—I thought—it was so late, and no one else was here.”
“You had a ticket waiting for her at the airport and got Leroy to meet her?”
“Yes.”
“And gave her a job and insurance?”
“I talked to HR, yes.”
Some huge storm battled behind Belle’s midnight blue eyes. He didn’t seem to be able to catch his breath. He just gasped and clutched his chest. Magnus stood. “Are you okay? Can I get you water?”
Suddenly Belle took off like a gazelle that had spotted a lion—except he ran to the lion. In three bounding steps, he crossed the office and hurled himself at Magnus. Before Magnus could prepare, a tall, slim body hit him full force, arms wrapping around his neck. “Thank you. Thank you. Oh my God, how can I ever thank you?”
Magnus lost his balance and staggered, arms coming around Belle, falling until his butt hit the office chair, which rolled back. They smacked the wall with Belle sprawled on his lap. He gasped for breath, and the exhale came out as a laugh. It was like having the world’s cutest dalmatian on his lap—a dalmatian he’d like to kiss and embrace and otherwise manhandle. Dream on.
Belle kept hugging and muttering, “Thank you. Thank you.”
Magnus adjusted Belle a little so he was actually sitting on Magnus’s lap but didn’t make a big enough thing out of it to scare him off. Hell, this was a moment to savor and prolong.
Finally Belle stopped wiggling, which was good, since the vibration was getting to Magnus’s cock. Belle stilled and seemed to hesitate. Reluctance or embarrassment? He sat back and looked into Magnus’s face. “Hi.”
“Hi.” Magnus couldn’t help smiling, even though the effect wasn’t really friendly. “I’m very glad you’re happy.”
“No one’s ever done such a wonderful thing for me before.”
Magnus tried to be corporate and fatherly—very challenging in his current position. “It’s the mission of this company to help women.”
“Yes, but this was very personal. I’ll be grateful all my life.”
“I’m glad.” His heart beat so hard they both should have been able to hear it.
Belle looked down at where he was firmly planted on Magnus’s lap. “I guess I was a bit more enthusiastic than I planned.”
“You don’t hear me complaining.”
Belle slowly looked up at Magnus’s face, which made Magnus want to cringe or hide. Too close. Belle cocked his head and inspected every inch of Magnus’s ruined landscape of a face. Slowly, he leaned forward and kissed the scar across the bridge of Magnus’s nose. He whispered, “In for a penny—” and his mouth moved south until he kissed the distorted corner of Magnus’s mouth.

 
The Pennymaker Tales Series








(The Pennymaker Tales Series, #1)





by Tara Lain






Available for order at




           





(The Pennymaker Tales, #2)

by Tara Lain




Available for purchase at

            



About the Author



Tara Lain writes the Beautiful Boys of Romance in LGBT erotic romance novels that star her unique, charismatic heroes. Her first novel was published in January of 2011 and she’s now somewhere around book 23. Her best­selling novels have garnered awards for Best Series, Best Contemporary Romance, Best Ménage, Best LGBT Romance, Best Gay Characters, and Tara has been named Best Writer of the Year in the LRC Awards. In her other job, Tara owns an advertising and public relations firm. She often does workshops on both author promotion and writing craft. She lives with her soul­mate husband and her soul­mate dog in Laguna Beach, California, a pretty seaside town where she sets a lot of her books. Passionate about diversity, justice, and new experiences, Tara says on her tombstone it will say “Yes”!


You can find Tara at


               



Giveaway - (un)Conventional Bookviews





Presented By




Thanks for stopping by today! Good luck in the giveaway :)

 
Profile Image for Kristan.
379 reviews41 followers
July 14, 2016
3 Be our Guest hearts

Dr. Robert “Belle” Belleterre is young, beautiful and forced to work for his competitor, Beauty Inc., when his father gambles away shares in their cosmetics company to Magnus Strong. That means moving away from his best friend, Judy, and the great outdoors of Oregon. Despite his reservations, he begins to warm up to New York. It doesn't hurt that Beauty Inc. does wonderful things for women and various charities. And it most certainly doesn't hurt that Belle's new apartment comes with its own atrium in the lobby, and incredibly friendly neighbors.

Magnus makes for a wonderful "Beast". He's confident, self-assured, and humble. Scarred from a car accident that killed his mother, he has difficulty believing that Belle can have genuine feelings for him that don't stem from gratitude. He's so darn likable that you can't help but root for him.

This story is a really good reimagining of the Beauty and the Beast fairytale; from the polite way Magnus speaks, to the flowers and food themes. It's all happiness, and cheesy-gooey silly in the way only a fairytale can be. I was honestly expecting everyone to break out into song.

description


Expect that little bit of crazy that comes with all fairytales, as Belle runs from one crisis to another. His family is determined to get Belle back to save their company at any cost, and coupled with jealous men and crisis of the friend variety, drama has a tendency to come out of the woodwork just for him.

And expect the absurd.

(Belle and Magnus are next to each other in separate bathroom stalls)


Belle’s foot waggled again, then crept across the floor until he bumped into Magnus’s shoe. What the hell did he have in mind?

The foot vanished. A second later it reappeared, shoeless. A burgundy sock clung to the slim foot as Belle searched the premises until his foot again came in contact with Magnus’s leg. The foot slid down until it hooked the bottom of Magnus’s pant leg, then insinuated itself up inside the pants until the stockinged foot made it to Magnus’s bare calf. What kind of gymnastics was Belle having to do to get his foot this far into Magnus’s stall?

I was wondering the same thing!

He shoved the foot right into his crotch, and Belle’s toes began to gyrate, sending shocks of electricity through Magnus’s groin. He ripped off the sock, leaned down and kissed Belle’s bare toes one at a time, then opened his fly, scooted farther forward, and pressed the bare, moist digits against his aching rod. Holy crap...


description


I can't even imagine how that's possible.

Maybe you're wondering, why only three hearts?

Well, it's told in an odd mix of first person and second person, that read a bit strange and felt unpolished.

It's cheesy at times. Oh so cheesy.

And the rest is all on me. Judy, Belle's best friend, has a health crisis, and if I had a heart, I'd feel really bad about it and instantly love her. But I didn't. I found her annoying. I know *cringes* I'm sorry. I'm in a phase right now where I'm just sick of reading about female best friends that the MC absolutely can't live without. It's just.... I. Can't. Overall, it was a little too over the top for me.

But it was still cute and I'd recommend it to anyone who loves a good fairytale with two men who get their HEA.

description





Profile Image for Saioa.
47 reviews13 followers
June 8, 2016
For who could ever learn to love a beast?

description

I'm a huge fan of Beauty and the Beast, so of course I had to read the MM version of the story!

Robert 'Belle' Belleterre is a chemist working for his father, a gambler and a drunk, at their family's company. He's totally invested in their latest project when his father loses a poker game to Magnus Strong, our Beast, and to avoid losing the company he kinda sells his son to Magnus.

Magnus was injured in a car accident that left him seriously scarred when he was 15. He's instantly smitten when he first sees Belle at a conference in Vegas and though he knows such a beautiful man could never love someone like him, when the opportunity presents itself to recruit Belle he takes it.
Of course, Belle is not impressed, but we all know how the story goes ♥

description

I really liked Magnus, so selfless and insecure, so resigned to a loveless life.
He was ugly, yeah, but his face was the only ugly thing about him. He deserved all the happiness in the world.

I didn't love this book but I did enjoy it, more than likely because Beauty and the Beast is my favorite fairy tale.
Anyway, recommended for a nice Sunday at home :)
Profile Image for Alexis Woods.
Author 52 books84 followers
January 11, 2018
I'd waited some time to read this and not really sure why. I think Golden Dancer turned me off, but Chauffeur's Son turned me back to being a Tara fan. Beauty did not disappoint in the least. Ms. Lain has a wonderful way of turning older stories around and giving them magnificent face lift. Love these twists on my favorite fairy tales.
Profile Image for Arch Bala.
Author 4 books41 followers
June 18, 2016
‘Enjoyed this one to bits! I loved that Magnus but I hate that Belle’s family were given a ‘second chance’ if you can call it that.
Also, that cover is beyond gorg! What an enjoyable series! I wonder who’s next!!!?!!
Profile Image for Dee Wy.
1,455 reviews
September 24, 2016
This retelling of Beauty and the Beast kept me so enthralled and invested in the characters that I was up till 3:00 am unable to put it down. I just adored Belle and his struggles with an uncaring family bent on destroying the family business through their selfish manipulations. Belle of course is the beauty in this story and Magnus is the beast wearing the scars of an automobile accident that killed a loved one.

As in many fairytales there was a touch of magic here as Belle learns that his assumptions of Magnus being a ruthless and heartless businessman and billionaire are unfounded. His eyes are gradually opened as he is "forced" to work for the man. Most shocking of all, he finds himself attracted to Magnus, scars and all, which upsets him at first.

The cast of characters, both friends and enemies is huge but I can't imagine this story would have been nearly as good without them. It all comes together in an ending that had me smiling huge. So, if you're up for a fairytale retelling, I highly recommend this one!
Profile Image for Maria.
717 reviews38 followers
July 7, 2016
The Beauty and the Beast fairytale is my favorite. This was okay, more bad points than good for me. Overuse of the word "ugly" to the point I thought Belle sounded crass and superficial. What's this? The whole idea of Belle is intelligence, bravery and beauty, a caring compassionate soul. Our man with a girl's name didn't meet the high standard a character like Belle would engender.

The Beast was some "ugly" business tycoon with a heart of gold.

The sex talk was silly and didn't fit with the story.

Meh.
Profile Image for Karen.
1,860 reviews91 followers
May 23, 2017
What happens when fairytales collide...

I love a good retelling of a fairy tale as much as the next person and this one was actually a bit of a twist on two fairy tales. It was a touch of Beauty & the Beast meets Cinderella, minus the glass slippers, singing mice and midnight curfew, but it did have a couple of evil step-sisters (or in fact brothers) and an evil step-mother (insert drunken, gambling father) and a fairy godmother or godfather in the form of Mr. Pennymaker.

For the Beauty and the Beast portion well we had 'Belle' of course in the form of the beautiful Dr. Robert Belleterre (chemist) who like Belle from the Disney movie was loyal to his father and wanted to do whatever he could to help him but unlike Belle's father our Belle's father was not an adoring and loving but forgetful inventor who would sacrifice himself for his child without hesitation (see previous comments). Next we have 'the beast' otherwise known as 'Magnus Strong' whose face was terribly scarred when he was younger (nope, not telling how or why...you'll need to read the story or listen to the audio book). Magnus is the owner of Beauty Inc. and he wins Belle in a poker game with Belle's father who of course is very inebriated. We even have an updated version of Gaston, in the form of Christian a scheming and conniving board member who wants to ruin the beast (Magnus).

There was actually a lot about this story that I enjoyed it was cute and kinda' fluffy. It had a lot of secondary characters who were interesting. Belle and Magnus's relationship had more than a few obstacles to overcome before they could be together. So for overall concept I definitely applaud this one. A very traditional tale told with an updated and innovative spin.

What were my problems. Well in fact there was really only one, but it became a big one. Big enough to keep me from loving this story...it was the cheese factor. That's right when our MCs got together and by got together I'm talking sexy times here. The cheese factor was outrageous. Without fail my inner 12 year old was rolling on the floor in fits of giggles...note exhibit 'A'...
Belle giggled. Oops, had that sound really come out of him? “What are you going to do to me, you gorgeous beast?”
For a second Magnus’s eyes widened; then he seemed to get the game and growled. “I may eat you.” (there's more but it gets a little x-rated from here).
or there's this wonderful moment...
Belle whispered, “Oooh, don’t stop looking. It’s so pretty.”
Magnus opened up and gazed into Belle’s eyes. “You’re a naughty, naughty boy.”
(I'll just let your imagination fill in the blanks on what they're looking at...go ahead let your inner naughty, naughty child run lose, I'm sure you'll figure it out).
These were a couple of the tamer lines but we'll go with them for the purposes of keeping at least a 'PG' rating on this review and I think it makes my point sufficiently, but if you want more examples, well than you simply need to read the book.

I'm sure that the intent was not to bring out my inner 12 year old for a giggle fest every time Belle and Magnus got down to business, but that's what happened.

Needless to say I was left with a story that overall worked and I thought was cute but needless to say when the sex scenes make you giggle like a 12 year old somethings not working quite right.

Now, for the audio portion of this one. Kale Williams was the narrator and he's a new one for me. I was impressed with the range of voices he had to create for the characters because this one had quite a cast...there was Belle, Magnus, Judy, Owen, Mr. Pennymaker, Leroy, Belle's father and brothers, several Beauty Inc. employees, Eric something or another (he was too much of a jerk to bother remembering his name...actually he was a total sleaze ball and the narrator did an excellent job with this voice because it was totally conveyed to me that I would not like this man and trust me...I didn't...well done Mr. Williams). Would I listen to other books by this narrator...very probably it would depend on the story.

I've read other books by this author that for me were far more enjoyable and even though this one ended up being a bit of a cheesy mess at 3 stars. This is an author who's work I'll continue to follow and hopefully enjoy.

********************
An audio book of 'Beauty Inc.' was graciously provided by the publisher in exchange for an honest review.
Profile Image for Jodi Ciorciari-marinich.
554 reviews43 followers
May 24, 2016
I gave 4.5 stars

I really like this series from Tara. She takes the fairy tales that we know and love and gives them a whole new M/M twist. She has the details to make it work so well. This one is based on Beauty and the Beast. I loved Belle and how he was a scientist who wanted to make women feel beautiful. He works for his father beauty co and is working on a special cream. Then he meets Magnus, the owner of Beauty Inc and the competitor to his fathers company. Magnus is his beast to Belle's beauty. They come in contact with each other and even though Magnus face is disfigured from an auto accident, Belle cant help but be attracted to him. Through some shady dealing with his father , Belle is made to go work for Beauty Inc. Then things happen and Belle finds himself falling harder for Magnus. Magnus has his own issues to face and he wants to be there and give Belle a better life. I really loved the apartment Magnus found for Belle to live when he moved to NY. It was like a jungle inside. While Magnus is there for Belle when he does need him , they find the chemistry they both deserve. I am trying not to give much away but the ending is Great. Cant wait to see the next one in this series. Received an ARC from the author. Reviewed by Jodi for Alpha Book Club.
Profile Image for ~BookNeeds~.
799 reviews16 followers
December 29, 2019
Pleasantly surprised by this book, my only gripe with this book is I wished “The Beast” would have been more “beastly”. He was a tad too tame for my liking. Hahaha. Still I quite enjoyed this book.
Profile Image for Lena Grey.
1,615 reviews25 followers
August 27, 2020
“There's something sweet and almost kind but he was mean and he was coarse and unrefined and now he's dear and so unsure, wonder why I didn't see it there before. New and a bit alarming. Who'd have ever thought that this could be? True that he's no Prince Charming, but there's something in him that I simply didn't see.” ~ Disney - (Something There) Beauty and the Beast

When Dr. Robert “Belle” Belleterre, of 'Beauty, Inc.' by Tara Lain, meets Magnus Strong, he is not impressed. Magnus is everything Belle dislikes in a man: arrogant, controlling, entitled, and cold. The last thing Belle wants is to work for the man. Unfortunately, due to his father's carelessness, Belle is forced to do exactly that.

In order for his father to keep his company, Belle has an obligation to work for Magnus, but he's determined to do as little as possible. Belle is not sure what Magnus's motives are, but he's convinced they are nefarious. However, Belle is surprised when he is given a beautiful luxury apartment, a driver, his own office, and, most amazing of all, complete access to all projects at the company. Even with all of this, Belle can't help but be suspicious. It just doesn't make sense for Magnus to be so considerate. Despite himself, Belle gets involved in projects at Beauty, Inc. and finds he's enjoying himself, especially when introduced to Magnus's many philanthropic programs. Belle never expected Magnus to be so considerate and sensitive; it throws him for a loop. As Belle discovers more about the man, he starts to question whether his first impression of Magnus was correct.

Belle's new life at Beauty, Inc. is a far cry from the cold atmosphere Belle grew up in where his father and brothers basically ignored or took him for granted, that is, until they had a problem and needed him to fix it. In New York, Belle has great neighbors and friends who truly care about him, a company in which he can thrive, and Magnus, whom Belle is not only attracted to, but whom Belle realizes is definitely not the man he thought he was. Belle begins to see beyond Magnus's scarred face and into his heart. Belle thinks of him as handsome rather than ugly and never wants him to change a thing. Now, all Belle has to do is convince Magnus.

Tara has taken a well-known Disney story and retold it with a modern twist. It's just as delightful as the animated 'Beauty and the Beast' if not more so. Magnus Strong is a magnificent Beast, ferocious outside and a heart of gold inside. Tara’s Belle is definitely a departure from Disney’s Belle, but just as beautiful inside and out, and a lot more 'naughty'. Belle didn't give up on Magnus no matter how difficult he became, just as Disney’s Belle did with a similar outcome. The Beast was not a beast at all. Magnus, like Beast, was a tortured soul, caught in the past and doomed to stay there until someone could see his real heart. If you like fairy tales, life lessons, overcoming misconceptions, sleazy villains, good friends, and a happy ending, you may enjoy this tale. Thank you, Tara, for bringing one of my favorite animated stories to life.

NOTE: The first edition of this book was provided by the publisher for the purpose of a review on Rainbow Book Reviews.

Profile Image for Chris.
1,155 reviews13 followers
June 12, 2016
Robert ‚Belle‘ Belleterre kann es nicht fassen. Sein Vater hat ihn beim Glückspiel an Magnus Strong verloren. Und Magnus Strong ist nicht einfach ein Pokerkumpel seines ständig betrunkenen und schwachen Vaters. Strong ist auch der CEO von Beauty, Inc. – einem Global Player in der Kosmetikbranche und somit Konkurrent des Familienunternehmens der Belleterres. Der studierte Chemiker muss also sein geliebtes Oregon verlassen und in das fremde New York übersiedeln um nun eben bei Strong zu arbeiten. Sich zu weigern, würde alles nur noch schlimmer machen.

Magnus Strong ist fasziniert von Belle. Von seinen Fähigkeiten, aber auch von seiner Schönheit. Denn Belle ist tatsächlich ein unglaublich attraktiver Mann und Magnus fühlt sich zu ihm hingezogen. Doch für Magnus ist Belle nicht erreichbar. Magnus ist das komplette Gegenteil und alles andere als attraktiv. Narben zeichnen sein Gesicht und sie sind auch eine Art Bestrafung für Magnus, der eine kosmetische Operation ablehnt.

Belle ist in New York fremd, einsam und unglücklich. Strong hat ihn in einen goldenen Käfig gesteckt und Belle weiss nicht was er tun und machen soll. Für den Konkurrenten arbeiten? Seine Familie damit betrügen? Andererseits scheint seine Familie auch nur wenig Interesse an ihm selbst zu haben. Wie durch ein Wunder beginnt Belle sich dann aber doch einzugewöhnen, sich mit seinen Nachbarn und Kollegen anzufreunden. Und da ist noch immer Magnus Strong, der Belle nicht aus dem Kopf geht. Denn hinter den Narben und der Hässlichkeit versteckt sich ein großzügiger, liebenswürdiger und auch humorvoller Mensch. Ein Mann, für den Belle immer mehr eine Schwäche empfindet. Doch es ist ein schmaler Grad, auf dem sie sich beide bewegen. Und die Gefahr zu fallen ist groß.

The Beauty and the Beast – neu interpretiert und wirklich wunderbar gelungen. Tara Lain hat ihr Biest Magnus sehr liebenswürdig beschrieben und ihm auch eine sehr tragische Vergangenheit in den Rucksack seines Lebens gepackt. Obwohl Magnus ein erfolgreicher Geschäftsmann ist, ist er einsam und wünscht sich Liebe, Freude und Freundschaft in seinem Leben. Doch Magnus ist auch unsicher und reagiert oft nicht sehr geschickt. So dauert es, bis er sich Belle öffnet.

Auch Belle ist unschlüssig und muss sich erst finden. Doch er wird mit der Zeit selbstsicherer und offener. Und er beginnt sich mit diesem neuen Leben anzufreunden. Erkennt die Möglichkeiten, die New York und seine neue Position ihm eröffnen. Und er begreift irgendwann, was genau ihm in seinem Leben bisher gefehlt hat. Und dass ein Blick hinter die Fassade unerwartete Schönheit offenbaren kann.

Beauty, Inc. ist eine wunderschöne und romantische, aber auch amüsante und leichte Interpretation des französischen Märchens. Mir hat die Umsetzung wirklich sehr, sehr gut gefallen. Die Helden sind liebevoll beschrieben und vermögen den Leser mit ihrer Geschichte zu fesseln. Es gibt natürlich auch viele wohlmeinende Freunde, aber auch Intriganten und Gegner, die den Helden das Leben nicht immer einfach machen. Doch es ist ein Märchen und Märchen haben ein Happy End!
Profile Image for The Novel Approach.
3,094 reviews136 followers
June 8, 2016
This is the third book in the Pennymaker Tale Series and, so far, my personal favorite. Each book is a modern version of a fairytale, and this one (which I am sure most probably pieced together from the blurb already) is based on Beauty and The Beast.

First we have Belle: talented chemist and honorable man. Belle is a true-blue friend and a man who loves his family—despite their faults (and boy do they have some pretty significant faults). He loves his family so much that when his craptastic father basically gambles his employment away in a high stakes poker game, he goes along with it. Otherwise, his father and brothers would lose everything. The problem is he was gambled away to Beauty, Inc.—the competition—and thrust into an unthinkable situation. How can he stay loyal to his family’s business and the product that he spent so much time perfecting, and work for a competitor? He makes the choice that he will work at Beauty, Inc. but only on tasks he has been given and no more. While he is there he will not spy on the company or perform work for his father’s company behind Beauty, Inc.’s back. Like I said, an honorable man.

Magnus Strong is the CEO of Beauty, Inc. and also a man of integrity. Though he appears aloof and (because of severe scarring on his face) looks scary, he is actually a very smart and, dare I say, sweet guy. His past haunts him and he is forever trying to make up for what he perceives are mistakes he made. A chance meeting in Las Vegas at a convention, and Magnus finds himself smitten with Belle. When an opportunity lands in his lap to acquire Belle as an employee, he takes it. Even so, he recognizes the difficulty of the situation he has placed Belle in and attempts to make Belle’s transition into Beauty, Inc. as painless as possible. He jumps through hoops to ensure Belle finds comfort in his new environment. Of course Magnus does all this behind the scenes.

As the story progresses, Belle’s situation becomes more challenging. He finds himself admiring Beauty, Inc. and its CEO. He finds inspiration within the company and is intrigued by the man. It becomes harder and harder to keep his loyalties with his father, and stick with his original plan.

Mr. Pennymaker is right there in the middle, along with some amazing secondary characters, as our two MCs struggle with their own misconceptions. He knows just the right questions to ask as he guides them along with words of wisdom and his charming self. I love that little elfin man with his dapper outfits and comforting personality.

All the books in this series are mostly light reads and highly enjoyable. This one has been no different. I am enchanted by both of the main characters in the newest Pennymaker Tale, as well as all the secondary characters, and cannot wait for the next installment and what new fairytale Mr. Pennymaker will show up in!

Reviewed by Lindsey for The Novel Approach Reviews
http://www.thenovelapproachreviews.co...
Profile Image for Shelby.
3,348 reviews93 followers
February 24, 2020
This was a really sweet retelling of the beauty and the beast fairytale. I liked both Belle and Magnus. Belle was cute in his love of his research and love of the science of cosmetics. Magnus is used to being the one in charge of all situations, but he doesn't quite know how to handle Belle. This has all the elements of a fairytale and it's happily ever after and I enjoyed ever minute of it. Of course Belle's family drove me nuts, while his best friend was kick ass awesome.

I liked the way this story was set up and really let Belle discover how great Magnus was on his own. He was predisposed not to like the man, his families company is at odds with the powerhouse that Magnus' company represents. But the man is more than Belle expects. There's so much more going on and Magnus is so sweet with the way he tries to take care of Belle without Belle really knowing that it's his manipulation. He really wanted to make up for the situation that brought Belle into his company.

Such a sweet story and I really enjoyed this one.
Profile Image for Tj.
1,696 reviews20 followers
June 25, 2016
Ah... this is such a sweet fairy tale!!

This is a sweet charming retelling of Beauty and the Beast with delightful modern twists.

I really loved that Belle was no shrinking violet waiting for his prince charming to save him. He stood up to his brother in the most unexpected way, he wasn't afraid to go after Magnus, and he was vocal about what he wanted in bed.

Magnus was a caring, compassionate man. He was very wealthy but used his his money and power to help others. He appreciated his employees and told them so. For all his confidence in the business world, he needs to find the confidence to believe that someone as beautiful as Bell could love him scars and all.

Loved Mr. Pennymaker - an elfish fairy godfather - he didn't need a magic wand. He a had warm gentle kindness that worked magic.
Profile Image for Mel Bradley.
227 reviews13 followers
June 25, 2016
I cannot say enough how much I loved reading this book! The heir of a small beauty company who is the brains behind the operation and the beauty tycoon who is their biggest competitor - makes for an amazing plot line.

This book was one that I read through in one-go - it was so well written and a great addition to the Pennymaker series. The characters are lovable, even with their flaws - and the drama didn't feel sensationalized.

I highly recommend this book, and the others in the series - this one is a great read, lovable characters and well-written... it made me want more! The only negative is that I wish it were a longer read (or that there will be a follow-up!).
Profile Image for Secretobcession.
118 reviews1 follower
June 12, 2016
DNF @ 67%. That's probably further than I should have read, but I really wanted to give this book a chance to wow me. Nope. Didn't happen.

I know I'm in the minority, as most people have given this book 4-5 Star reviews. I just could not finish it. I have always loved books by this author, but somehow this one just hit me wrong. Every time the MC's had some form of sex it just felt all kinds of wrong. Squicky even. Something just didn't click for me with this book. Meh.
Profile Image for DaisyGirl.
1,206 reviews67 followers
October 14, 2016
4.5 (4.0) stars

Sappy, corny, and stretching the bounds of reason at times but I really enjoyed this story, mostly because I adored Magnus and Belle and the extended cast of New York characters. The Oregon characters (i.e., Belle's family) were dicks!

Bottom line: M/M fairy tale fun!
Profile Image for Penumbra.
1,194 reviews20 followers
August 27, 2020
Beauty, Inc. is the third story in ‘The Pennymaker Tales’ series. It is the retold fairytale of Beauty and the Beast and stars Belle Belleterre as ‘Beauty’, and Magnus Strong, as the Beast. The story is told in third person through Belle and Magnus’ pov.



I received this book from the author for an honest and unbiased opinion.
Profile Image for Kochka94.
1,212 reviews10 followers
Read
November 5, 2022
Même type de revisite que dans le tome précédent, cette fois, nous sommes dans La Belle et la Bête, présenté ici sous la forme Le Belle et le Bête, bien entendu.

Sous fond de conception/création de cosmétiques révolutionnaires, nous suivons Belle, fils cadet de la famille Belleterre et chimiste de talent de la société familiale, qui se retrouve forcé de travailler pour la méga boite concurrente, Beauty Inc, son père alcoolique l'ayant perdu au poker (en fait, il a perdu la société mais le jeune chimiste ayant été repéré par le PDG de Beauty Inc, il a "échangé" la société contre le jeune homme). Signalons tout de même que ce pauvre chimiste s'est vu être "offert" par papounet et ses deux frères ainés à un investisseur qui pensait pouvoir le culbuter avant d'investir dans la société familiale.

Le PDG de Beauty Inc, Magnus Strong, sorte de Joffrey de Peyrac sans la boiterie (et oui, chacun ses références), offre à Belle, obligé de quitter son Orégon natal pour venir travailler à New York, un logement (tenu par ce cher M. Pennymaker) rempli de voisins attachants et clairvoyants et un poste en or au sein de sa société (ayant quand même dans l'idée de le culbuter lui aussi, ne nous le cachons pas). Mais bien sûr, Magnus étant un homme pensant qu'un jeune homme aussi beau-talentueux-intelligent-charmant-sexy-sensuel-rayez la mention inutile ou pas, il tente de lui coller un autre chimiste dans les pattes, faisons preuve d'abnégation, avant que Belle ne se jette à son cou, ayant enfin admis qu'il n'est pas contre le fait de se taper le patron (qui a entre temps sauvé les miches de sa meilleure amie), nous offrant alors quelques belles performances sexuelles.

Une petite machination d'un actionnaire de Beauty Inc couplée au retour de papounet et ses deux frangins, un super chauffeur, un chirurgien mexicain, et hop, ils vécurent heureux jusqu'à....

En fait, pris au quarantième degré, ça pourrait être amusant, mais il aurait fallu pousser la caricature, sauf que c'est du premier degré... Comme le précédent, le gros avantage de ce roman est qu'il est très court (et du coup, ma PAL a (légèrement) diminué). Next.
Profile Image for Jamie Lee Zonneveld.
1,685 reviews51 followers
September 10, 2020
Beauty, Inc is the third book in the Pennymaker Tales by Tara Lain. Beauty, Inc is a modern MM Beauty and the Beast retelling. I really liked the story of Belle Belleterre and Magnus Strong. They were so good together.
Profile Image for Chris.
905 reviews
June 10, 2016
4.5 out of 5 stars

Description ~

Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uprooted from his home, living in a wildly crazy apartment in New York owned by Mr. Pennymaker, and completely unprepared for his mad attraction to the charismatic Strong. Feeling like a traitor, Belle fights his passion only to see more and more of the goodness and humility hidden by Strong’s ugly face. But when Belle’s family starts manipulating his life again, the odds turn against happiness for beautiful Belle and his beloved beast.


My Review ~

Beauty, Inc is the third book in Tara Lain's The Pennymaker Tales. While this is a series the books can actually be read as standalones. So this story gets high marks to start with for this reader because it's a contemporary version of Beauty and the Beast, which happens to be my all time favorite fairy tale.

Belle is a extremely gifted chemist working for his father's cosmetic/beauty company. He's developed a fantastic new product which his father wants to capitalize on. However Belle's family kind of reminds me of Cinderella's step-mom and step-sisters, they use Belle to their best advantage and don't really care, or seem to care, what effect it has on Belle. Dragging Belle to Vegas for the trade show would be a perfect example. Belle thrives best when he can recharge himself surrounded by flowers and green growing things, and he loves his family and best friend Judy. He just sees that his family is flawed and wants to make things better for them. Until his father decides to wager way too much in a poker game and ends up losing his share of their company and trading the shares for Belle that almost breaks Belle.

Magnus Strong is the man who wins the shares of Belleterre and asks for Belle instead. Can I just say when I see the name Magnus Strong... I see him as this big bold Viking Warrior who goes a-Viking and steals Belle for his own, which is so very Beast-like. Magnus, though, owns a rival cosmetics company with very altruistic pursuits. While he wants Belle for his own, he also believes that Belle's talents would be used to his full potential at Beauty, Inc. But for Belle this is too much like being sent off like the fatted calf to the gods for a tribute. He's sad that his family could do this to him, and is immediately out of place being in a large city where he can't find his solace in his plants.

I have to say that this is probably my favorite of the Pennymaker Tales at this point. Both Belle and Magnus were very compatible characters, who showed growth and the ability to change throughout the story. The story itself, while slightly predictible because of what it's based on, is still fresh, with sweet, funny moments, and seriously hot sexy moments. Then we have the two men, both lonely and alone, who learn to build a family from those around them. The secondary characters were lively, and fun, and I would have loved to have seen more of them throughout the story. Then of course we have Belle's bond with his best friend Judy, and what this friendship means to both of them. When things get bad for Judy, we have Magnus stepping up to help her because he wants Belle to be happy. She adds another layer to what Magnus and Belle had already started developing.

All in all this was a very enjoyable story with dynamic characters and a contemporary twist on a beloved childhood favorite. I'll even admit that I started singing some of the songs from the Disney version in my head every time Magnus and Belle were together. So this story worked very well for me and I highly recommend it for a feel good read from a favorite author.
Profile Image for Alessandro.
29 reviews1 follower
June 1, 2017
I really had a lot of fun reading this book, it kept me awake all night. :D
I loved the coupling, even though i think it was the development of the relationship was quite quick. I mean it was a retelling, so you kind of know how the story will go and how it will turn out. But i think it was quite an interesting thing to see that it was based around work.
Also i think the "beast" in this story, was quite well, i don't know... he had some issues with his past, but that problem was resolved far too quickly and too easily.
The side characters were great, i am tempted to read the rest of the series.
I recommend this one. (:
Profile Image for Barb ~rede-2-read~.
3,749 reviews113 followers
May 16, 2016
Note: This book was provided to me by the author in exchange for an honest review.


My all-time favorite fairy tale is Beauty and the Beast, so I knew I would either love this story or hate it. The good news is I loved it!

As the story opens, Robert “Belle” Belleterre, who holds a doctorate degree in chemistry, is perfecting the packaging for his new skin care formula. He’s finally perfected a paraben-free formula for his father’s cosmetics company, but he needs to make sure the packaging keeps the product stable. Happy in his own little world of chemical formulas and lab work, and enjoying the nature and beauty of the Portand area, Belle suddenly finds himself being sent to work for his company’s competitor in dirty, crowded, bustling New York City.

Why? Because his father drinks too much, and his brothers care more for their bank accounts and flashy cars than they do for him. His father’s gambling addiction, fueled by alcohol, caused him to lose most of his company stock in a card game. The winner, Magnus Strong, CEO of Beauty, Inc. won it. But in exchange for letting his father keep the company, Magnus wants Belle, and he’s willing to give him the freedom to work on any projects that interest him at Beauty, Inc.

Magnus is not a typical romance character. In fact, in appearance, he’s downright homely, but his heart is as big as the great outdoors, and he’s smart and knows what he wants. He’s wanted Belle from the moment he first saw him, but knowing how ugly he is, he knew beautiful, sweet Belle would be repulsed, so he’s content to watch him from a distance.

What Magnus doesn’t know is that Belle was attracted to Magnus from the moment he saw him. Belle doesn’t see his flaws, and the more he gets to know just how caring and concerned Magnus is—not only in words, but in deeds—the more he wants to get close to the man. However, being a shy, awkward, socially inept chemist has its drawbacks, and Belle doesn’t know how to let Magnus know how he feels.

The cast of supporting characters in this story includes Mr. Pennymaker, the sprightly elf-like matchmaker we’ve met in past stories in this series; as well as Leroy, Belle’s gregarious driver; Judy, his devoted BFF; and both a household and a company full of characters that provide support to Belle, and ultimately to both Belle and Magnus, as they finally get past their fears and begin a romantic relationship. Of course, Belle’s dysfunctional family interferes once again as they try to bind Belle to their own company by lies and deceit during a time when Magnus is most vulnerable.

All in all, this story is definitely worthy of comparison to the original fairy tale. To borrow a term from a program I watched as a child, these stories created by the very sweet Tara Lain are “fractured fairy tales.” They show a nice twist on the old tales, but with modern MM romance characters—characters who are amazingly interesting and quite unforgettable. My favorite so far in the Pennymaker series, I highly recommend this one.
Profile Image for Veronica of V's Reads.
1,528 reviews44 followers
June 15, 2016
4.5 Stars.

Rob "Belle" Belleterre has a solid love for his crumbling family. His mother died a few years ago and his father, once the dignified head of their small cosmetics company, has devolved into alcoholism and gambling, aided by Belle's two older brothers. Belle wants the company to succeed and has developed a miracle face cream that will be the company's best moneymaker--but his father's mismanagement not only crushes that dream, it sends Belle to NYC to work for Magnus Strong, a direct and powerful competitor.

Belle isn't happy to be uprooted, and he's less happy that his family has seemingly abandoned him, but he doesn't find Magnus, the scarred but compassionate CEO, to be an adversary. On the contrary, Magnus is beloved by his staff, and eager to make Belle comfortable. A stranger in New York, Belle is put into digs that are more plush than a millionaire might be able to afford. And, when his best friend Judy gets bad news, Magnus is the first person to make Judy's scary diagnosis something positive. In fact, Belle's never been so motivated to perform--and I mean in the workplace; He's a consummate professional. Also, he practically climbs Magnus at his desk. Rawr. #Gratitude

This is a modern fairytale, a retelling of Beauty and the Beast, and I really enjoyed it. There are some campy bits and I took those in stride, because of the fairytale setting. This is the third Pennymaker tale I've read, and I think I like it best. The whole vibe is mainly upbeat, with a sweet and strong love story. Magnus is scarred because he wants to punish himself for a childhood mistake, and Belle's so captivated by Magnus' compassion that he fails to see the outer dents in Magnus' appearance. It's a mating of souls and hearts, so much so that Belle never wants Magnus to change, even as he has the resources to hand. Magnus is a great man, and he's so vulnerable regarding his facial and emotional scars, but Belle's love helps him feel acceptable--even lovable.

Belle's family is a bit cartoonish, again the fairytale, but they are a back-burner element of the plot. I adored Belle's devotion to Judy, and his pure love for Magnus. Naturally, there's a misunderstanding/setback, which causes everyone to pause, but it's easily remedied once Belle takes his own destiny in hand. Expect some yummy sexytimes, and an HEA to hang one's dreams upon.
779 reviews6 followers
June 13, 2016
I really enjoyed this book and would give it 4.5 stars. It's a fun retelling of Beauty and the Beast.

Belle, youngest son of a beauty company owner, is a chemist who works night and day to make new products to help his family's company. He thinks he finally has a great new product worked out, when his family invites him to a convention in Las Vegas. Belle is skeptical since his family doesn't include him in much of the business side of things, but he goes any way. While in Las Vegas, he meets Magnus, the owner of a much larger competing company. The attraction is there on both sides, but Magnus is a competitor.

Magnus has a secret that he holds close to his heart. While physically and emotionally scarred, he has a beautiful soul. He helps others out wherever he can, and his company does a lot of charity work. He sees Belle and figures that someone that beautiful would never want someone that looked like him. However, he knows that Belle would be better off in a better work environment and conspires to get Belle to work for him. Belle's father proclivities help Magnus in his pursuit.

Belle is a great character. You feel for him in many ways. He works hard to help his family even though they don't seem to appreciate it and practically sell him off twice in a short span of time. He has a lot of integrity and honor. He clearly never learned those wonderful qualities from his father or brothers. He doesn't want to believe what he is seeing and experiencing in Magnus' company, but as Magnus continually performs good deeds, Belle warms to him beyond the sexual attraction that he's been fighting since they met.

The cast of characters are fabulous. I love Belle's best friend, Judy as well. I loved that Belle finally stood up to his family in the end and walked away from their dysfunction and manipulation. I loved that Magnus started to heal emotionally with the help of Belle. I loved that Belle saw past the scars on Magnus to the man beneath almost from the start. It was a wonderful retelling of a classic story.

*I received a copy of this book from the author in exchange for an unbiased, honest review*
Profile Image for Morgan  Skye.
2,775 reviews28 followers
June 30, 2016
Belle’s father is a drunken gambler who loses his son to a competitor, Magnus Strong, in a poker game. Magnus wants Belle for his genius in the laboratory – and the fact that he’s beautiful doesn’t hurt.

Though Belle is crushed at being forced to leave his friends, family and all the hard work he’s invested in his lab, he willingly goes to NYC to follow though on his father’s obligation.

While there he realizes that Magnus’ company and the man himself are leaps and bounds better than his father’s floundering company with it’s poor management and lack of sound planning.

Belle is torn between wanting to be loyal to his father and loyal to his new employer. Mixed into that is an unquenchable desire for the scarred Magnus himself.

Magnus believes himself too ugly to love, but most importantly unworthy of love due to the accident that caused his scars. It’s up to Belle to convince him otherwise.

**

Like all the others in this series, this is a tongue in cheek look at old fairy tales, this one, Beauty and The Beast. I think it was very well done. It definitely put a modern spin on the fairy tale that was almost pretty believable.

Of course Magnus acts far too perfect, as does Belle. The amount of do-gooder-deeds is overwhelming! The relationship between Belle and Magnus felt a bit disjointed and then rushed – but it was still very sweet – especially in the end.

If you’re a fan of the series then you’ll surely love this one as well. They don’t need to be read in order and this can definitely be a standalone.

I enjoyed it very much and give it 4 of 5 stars.
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