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Focus Groups: Hitting the Bull's-Eye
In the minds of many, doing focus groups is required in any substantial case. Unfortunately, the experience of working trial lawyers is that focus groups are often too expensive with results that are not generally helpful (beyond telling you that your case stinks). We discuss and dismiss the myths about focus group research and suggest approaches that get you the information you need without spending a fortune. Your comfort level with the process, economics, and outcomes will change radically.
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Published December 1, 2016
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