I've always been Fond of Lacoste I Like the fact that Lacoste is a Family Enterprise since 1933,Rene Lacoste was a legend,The book is beautifully put together,with many pictures,period black and white and color.as Well as advertisements and designs,I have several shirts featured in this book.The only thing I did not care for was the China(Shanghai)Campaign about the Man and the Woman,the book is well-written and has a short timeline to go with the history of the brand,the dynamics and the people involved as well as the companies that are affiliated with or have been affiliates and licensees.(Such as IZOD,covered briefly.)Great book,Love The Crocodile.