Next Generation Business Strategies for the Base of the Pyramid : New Approaches for Building Mutual Value

by Longman

Description In this book, TedLondon, Stuart L. Hart, and nine leading BoP thought and practiceleaders show how to apply today's most significant BoP innovations,techniques, and business models. London, Hart, and theircontributors go beyond providing low-cost products and extendingdistribution reach, demonstrating how to promote marketdevelopment, innovation, and capability creation "with" BoP newcustomers, not "at" them. Readers will learn how to reconceptualizetheir opportunities, create sustainable business ecosystems, designnew technologies with BoP in mind, and even transform entiresectors through collaborative entrepreneurship. From start tofinish, this book shares proven, "on-the-ground" insights forbuilding scalable, profitable businesses that are sustainable, andtruly can help alleviate social ills. For Sale in Indiansubcontinent only Better ways to sustainably, profitably "do business with four billion" and alleviate social ills. What works, what hasn' hard-won lessons from experience. Beyond sales and building markets, promoting innovation, deepening collaboration. Acknowledgments About the Authors Dedication to C.K. Prahalad The Big Picture by C.K. Prahalad Foreword by Y.C. Deveshwar Creating a Fortune with the Base of thePyramid PART ROADMAPS FOR SUCCESS Building Better Ventures with the Base of the A Roadmap Innovation for the The Patient Capital Approach PART STRATEGIC OPPORTUNITIES Taking the Green Leap to the Base of the Pyramid Needs, Needs, Everywhere, But Not a BoP Market to Tap PART EFFECTIVE IMPLEMENTATION A Micro-Level Approach to Understanding BoP Markets Reframing Design for the Base of the Pyramid BoP Venture Formation for Scale Attendees from 2009 Creating a SharedRoadmap Index Ted London , co-editor, is a Senior Research Fellow at theWilliam Davidson Institute (WDI) and a member of the faculty at theUniversity of Michigan's Ross School of Business. At

160 pages, Hardcover

About the author

Longman, today known as Pearson Longman, is a publishing company founded in 1724 in London, England.