Consumer Behavior

by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.Important Media content referenced within the product description or the product text may not be available in the ebook version.

Genres: Business, Textbooks, Psychology, School

560 pages, Kindle Edition

First published December 1, 1996

Reviews

[Eny Rebel · Rating 3 out of 5]

Relatively easy to read than the other academic books. Some chapters were really informative and interesting to read such as a chapter that mentioned about exposure, attention and perception. But there was some chapter that was overlapping previous chapters and talking same boring things over and over again.

[Neveen · Rating 5 out of 5]

An outstanding piece of writing that discusses consumer behaviour, which, to my sadness, I would love to read more of, if only I had more time to devote to it.

[Britt O'Duffy · Rating 4 out of 5]

Very digestible, an underappreciated quality in textbooks, but still rich in concepts and theory. I can't believe this semester is nearly over!

[Ben · Rating 5 out of 5]

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[Rebecca Radnor · Rating 3 out of 5]

Relatively easy to understand language, the book is for the most part an information dump... by that I mean there's very little in it that helps to develop higher level cognitive thinking, rather the book is just information to memorize (the lowest level on Blooms taxonomy). It was clearly written by psychologists, as most of the book is focused on CB as considered by experts in that psychology (and in such exhaustive detail as to make you want to tear your hair out). When it moves out of that field to cultural studies, etc., in the later chapters it gets much more vague.