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Kickstarter Launch Formula: The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators
If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life.
You see, we’re at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you’re a creative type, this is the BEST time to be alive.
But, it doesn’t stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don’t have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business.
It’s no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I’m one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression).
Flash forward several years, and I’m now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth.
That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I’ve come to master the platform and discover the ins and outs of how crowdfunding really works. I’ve published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal.
In this guide, I’m going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you’ll be raising money for your startup or creative project. I’ll make it super easy to copy and implement these tactics and strategies. I’ll also share some Jedi Mind Tricks that most marketers don’t know about. Before you know it, you’ll be a crowdfunding expert!
Now, I bet you're thinking... “boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project.” Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I’ll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love!
Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story.
It’s time to get serious about making that business you’ve been dreaming about a reality. It’s finally time to get paid for your creative work. Let’s get started!
You see, we’re at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you’re a creative type, this is the BEST time to be alive.
But, it doesn’t stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don’t have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business.
It’s no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I’m one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression).
Flash forward several years, and I’m now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth.
That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I’ve come to master the platform and discover the ins and outs of how crowdfunding really works. I’ve published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal.
In this guide, I’m going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you’ll be raising money for your startup or creative project. I’ll make it super easy to copy and implement these tactics and strategies. I’ll also share some Jedi Mind Tricks that most marketers don’t know about. Before you know it, you’ll be a crowdfunding expert!
Now, I bet you're thinking... “boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project.” Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I’ll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love!
Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story.
It’s time to get serious about making that business you’ve been dreaming about a reality. It’s finally time to get paid for your creative work. Let’s get started!
- GenresBusiness
141 pages, Kindle Edition
Published January 15, 2017
66 people are currently reading
26 people want to read
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Displaying 1 - 6 of 6 reviews
April 5, 2018
Had to give this book 4 stars because I read another book that taught me a little more. However, the author of this book also runs a youtube channel that may be worth checking out and receiving even more info. This book did give me a couple of ideas, and if I can take even one good idea with me after reading a book I think it's worth the read. Will these ideas work? I'll know by May 31, 2018 because I launch my DeBora Rachelle luxury stay bed sheets on kickstarter May 1st. Judge for yourself by seeing if my campaign was a success.
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August 1, 20241. indiegop vs kickstarter
2. Pre campaign
3. Google analystics
4. Reach out ppl who has successful fund raising goal before
5. Consider tax complication
6. Make sure to over calculate the cost. The profit margin from kickstarter is low.
7. Lists all the video elements and focus on the subject
8. Video: Multiple camera angles, funny , music
9. Who are you ? Why you incredible? What’s your background ? What isv the prototoytoe? where what when why are how excute our vision (
10. Challenge the investor to change the world with you
11. 10% humorous entertaining,30% showing personality, passion, the story, approachability, 40%pitching &problem solving & solution ,10 bring credibility to the project ,10% being direct sales pitch
12. Curiosity, amazement, astonishment
13. Words that evoke emotion
14. Definite and concrete language—> goal is to try to evoke emotion of backers why they should join us to change the world
15. Communication with your backers
16. Call to action. Eg: share this passage, go to the website
17. Marketing : email list ( have ppl sign up for email list- offer certain incentive if you sign up for email. ( tell them why you should do that too, eg subscribe this channel if you want more content like this or you like this video.. etc).
18. Email list, social media network(fb, LinkedIn, instagram
19. Buffer social media network tool
2. Pre campaign
3. Google analystics
4. Reach out ppl who has successful fund raising goal before
5. Consider tax complication
6. Make sure to over calculate the cost. The profit margin from kickstarter is low.
7. Lists all the video elements and focus on the subject
8. Video: Multiple camera angles, funny , music
9. Who are you ? Why you incredible? What’s your background ? What isv the prototoytoe? where what when why are how excute our vision (
10. Challenge the investor to change the world with you
11. 10% humorous entertaining,30% showing personality, passion, the story, approachability, 40%pitching &problem solving & solution ,10 bring credibility to the project ,10% being direct sales pitch
12. Curiosity, amazement, astonishment
13. Words that evoke emotion
14. Definite and concrete language—> goal is to try to evoke emotion of backers why they should join us to change the world
15. Communication with your backers
16. Call to action. Eg: share this passage, go to the website
17. Marketing : email list ( have ppl sign up for email list- offer certain incentive if you sign up for email. ( tell them why you should do that too, eg subscribe this channel if you want more content like this or you like this video.. etc).
18. Email list, social media network(fb, LinkedIn, instagram
19. Buffer social media network tool
November 30, 2019
Great Insight! Awesome Ideas!
This work was an inspiration for me. I'm taking action, executing my plan.
Anyone considering the "untraditional" but "soon-to-be-mainstream" path to raising a business should read this book.
Thank you, Salvador, for sharing it with us.
This work was an inspiration for me. I'm taking action, executing my plan.
Anyone considering the "untraditional" but "soon-to-be-mainstream" path to raising a business should read this book.
Thank you, Salvador, for sharing it with us.
July 8, 2020
You can find the information in this book everywhere. Nothing new. The author also ignores you if you set up a consultation session. I had to get a refund through Paypal
January 7, 2022
From someone who used this to run their campaign…
Unless you have a large social media following, or know people in media, just hire a company to run a campaign for you.
Unless you have a large social media following, or know people in media, just hire a company to run a campaign for you.
This entire review has been hidden because of spoilers.
July 18, 2023
Invaluable resource for creating a crowdfunding campaign. Broken down into easy to follow steps.
Displaying 1 - 6 of 6 reviews