Mass Customization: The New Frontier in Business Competition

by B. Joseph Pine II, Stan Davis (Foreword by)

The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. In the turbulent business environment that characterizes many industries, it no longer works. As Joseph Pine shows in this work, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better.

Genres: Business, Economics, Nonfiction, Management

368 pages, Hardcover

First published January 1, 1992

Reviews

[Sonny Ny]

The author Joseph Pine at TED -
http://www.ted.com/index.php/talks/jo...

[Cesar Ater tere · Rating 4 out of 5]

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