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Completing Capitalism: Heal Business to Heal the World

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For the past fifty years, the business world has been dominated by an economic model that preaches that the sole social responsibility of business [is] to maximize profit for distribution to shareholders. This one-dimensional focus represents a grossly incomplete view of reality and has resulted in increasing global economic dysfunction, widening inequality, and environmental destruction. This book offers a new model that is built around detailed metrics to measure and track performance in all forms of capital, including social, human, and natural. And this new model is not simply theory: it is delivering superior, measurable results in live business pilots in Africa, Asia, and elsewhere, all of which prove the worth of this well-developed alternative.

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Published May 16, 2017

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Bruno Roche

16 books2 followers

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Displaying 1 - 8 of 8 reviews
Profile Image for Andy Scott.
207 reviews2 followers
July 24, 2022
I heard about this book on the Theology of Business podcast, which peaked my interest in the topic of trying to measure other forms of capital. The premise of the book is that businesses usually focus merely on financial capital, where there is a need to measure and manage other types of capital that affect businesses, such as human capital (individual's skills and ability to work productively), social capital (a group's or community's ability to work together, largely based on trust), and natural capital (natural resources that the company uses from the earth). The authors also take some principles from the year of jubilee as described in the Bible, but in the end it seemed pretty limited and not terribly clear.

Overall, I found the premise interesting, but the delivery of the content was a little bit of a slog. I appreciated the explanations of how they actually measure these different forms of capital, but I found myself just trying to get through by about half way through. I also wished there was better explanation on how the year of jubilee informed their approach to business. So it was an interesting idea, and I was glad to get more detail about their methodology than I did from the podcast, but not overly compelling as a whole.
Profile Image for Harmen Sas.
8 reviews1 follower
May 31, 2020
I’ve had the privilege of having heard both authors introducing these concepts at the first two European Economic Summits in Amsterdam a few years back. Since then I have awaited this book.
The enthusiasm and drive of both authors and ‘evangelists’ of this good news breathes through the book. It provides the first building blocks and introduction into the concept of Economics of Mutuality, and causes for further exploration. Linking concepts from Prahalad’s The Fortune at the Bottom of the Pyramid (another must-read) with inclusive value chain principles of recognizing, utilizing and rewarding various forms of capital call for discussions and more business cases.
The danger with bringing something new with much enthusiasm, is that it could cast a wrong type of shadow on other concepts.
In this case CSR and Charity are somewhat presented as ‘inferior’ in terms of reach, where they might just be other ‘still imperfect’ but very much needed means to do good and which have their place as they will be able to realize and support things that business/capitalism is not able to or possibly not even supposed to be doing.
But all in all a much recommended read!
49 reviews
March 15, 2020
The book is overly generic and reads like a vision statement coupled with a summarized research paper. While perhaps beyond the scope of the book, the authors do not examine some common issues that negatively impact the free market such as bad governance, corporate greed, and education.

The high point of the book is a description about how modest investments in the economies of impoverished developing-world countries can have an outsized effect on the lives of many people. While I applaud the effort, this is not a model that can heal and or complete capitalism in the developed world.
50 reviews
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April 9, 2019
Having met one of the authors, I felt obliged to read the book, and I'm glad I did. They introduce the concept "economics of mutuality" which, by their various field experiments, seem to have practical applications. Only if businesses can step up to truly change the current model of capitalism, which means they'd impact the world in so many ways.
Profile Image for Rick Killian.
Author 5 books9 followers
September 22, 2019
Completing Capitalism is a book everyone who cares about creating value and doing good should read. It’s metrics for better ways to measure business and profit will have profound impact on well being when implemented. It is written a little too academically, but it’s worth reading and rereading to get its points. Its tenets hold great promise for bringing prosperity and freedom around the world.
Profile Image for RuthAnn.
1,297 reviews194 followers
September 19, 2017
Put a big old asterisk next to the "read" column for me, because I did a very light skim of this book for my work book club. I think this is a book that I would rather read an article about than actually read. The concepts are interesting, but the tone seemed super dry to me.
9 reviews
October 30, 2020
This one started off strong. Then lapsed into too much pie-in-the-sky for me. Some worthwhile nuggets though.
Profile Image for Gabriel Odhiambo Achayo.
54 reviews2 followers
July 2, 2023
Great Read

Wonderful for a mindset change on why business and how to do a win-win business.

Thank you very much for this
Displaying 1 - 8 of 8 reviews

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