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Integrated Communications

INTEGRATED COMMUNICATIONS MODULE
Successful marketers connect seamlessly with both their internal stakeholders and customers. This module gives you the skills to create effective communications that will help you build sustainable, profitable relationships that deliver lasting value to your customers and boost your bottom-line.

Learn how to plan innovative integrated communications strategies and bring them to life. Along the way, you'll gain a full understanding of the marketing communications mix and how to harness it for your business.

ABOUT CIM
CIM (Chartered Institute of Marketing) is the leading international professional body for the marketing industry. For more than 100 years, we've been supporting, representing and developing marketers, teams, leaders and the marketing profession as a whole.
Discover more at www.cim.co.uk

167 pages, Paperback

Published January 1, 2016

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