Persuasive Communication

by James B. Stiff, Paul A. Mongeau

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Genres: Nonfiction

351 pages, Paperback

First published December 10, 1993

Reviews

[Abby · Rating 3 out of 5]

Informative, but extremely wordy. The Cialdini texts cover many of the same theories in much more tolerable terms.

[Sara · Rating 2 out of 5]

Neither well-written nor edited, this book looks at persuasion research. Much of that research is inconclusive but this book insists at looking at it all. If you are a researcher, this might help get you pointed in the right direction but, as a communication practitioner, the info needed is so buried that it might as well be inaccessible.