Почему гордость важнее денег

by Jon R. Katzenbach, Йон Катценбах

Вы платите своим сотрудникам вполне приличную зарплату, а они все равно смотрят на сторону и увольняются один за другим... Почему ваша компания не имеет в их глазах ценности?
Высокая зарплата сама по себе - недостаточный мотиватор. Людям необходимо чем-то гордиться: именем компании, ее продукцией или услугами, коллегами, своими достижениями… Все эти факторы могут перевесить материальный аспект. О создании нужной атмосферы в компании подробно рассказывает эксперт в этой области Йон Катценбах, более 30 лет проработавший в McKinsey & Company, автор нескольких деловых бестселлеров.
Эту книгу стоит прочитать руководителям компаний и менеджерам по персоналу, желающим направить свой коллектив на завоевание лидерских позиций на рынке.

На Amazon.com продано более 200 тысяч экземпляров книги, читательский рейтинг - 4. Книга неоднократно входила в рейтинги лидеров продаж деловой литературы.

На русском языке издается впервые.

Genres: School, Business

224 pages, Hardcover

First published January 1, 2003

Reviews

[Oscar Romero · Rating 5 out of 5]

Even though this book is about 20 years old---I think it has a lot of relevance for its principles are always applicable. So many people do it without thinking--because our thinking always leads us to believe that if we make more money we will do a "better" job. Which is not true in my humble opinion.

This book does provide many good examples--By naming people that was currently doing it. It is a very hard concept to not only accept it, but to practice it. We do need a lot of ducks to line up in a row in order to get good results.

It is quite interesting and very easy to confirm that Chevrolet was No 1 20 years ago....But now, Tesla is the one leading the way. We can also see that Tesla is always applying his concept too, as they are known to put a lot of pressure on their workers to outperform themselves....and nowadays, to come up with better solutions than before--or better solutions from their competition which is growing quite strong too.
Most people are always proud to say they are working for any of Elon's companies. But we also hear about the ones that were not that happy--same reasons though--a lot of pressure to become better and more efficient, always.

But--do not take my word, go ahead and get a hold of this book and read it and practice it--you will like it for sure. I sure did.

[Oscar · Rating 5 out of 5]

Even though this book is about 20 years old---I think it has a lot of relevance for its principles are always applicable. So many people do it without thinking--because our thinking always leads us to believe that if we make more money we will do a "better" job. Which is not true in my humble opinion.

This book does provide many good examples--By naming people that was currently doing it. It is a very hard concept to not only accept it, but to practice it. We do need a lot of ducks to line up in a row in order to get good results.

It is quite interesting and very easy to confirm that Chevrolet was No 1 20 years ago....But now, Tesla is the one leading the way. We can also see that Tesla is always applying his concept too, as they are known to put a lot of pressure on their workers to outperform themselves....and nowadays, to come up with better solutions than before--or better solutions from their competition which is growing quite strong too.
Most people are always proud to say they are working for any of Elon's companies. But we also hear about the ones that were not that happy--same reasons though--a lot of pressure to become better and more efficient, always.

But--do not take my word, go ahead and get a hold of this book and read it and practice it--you will like it for sure. I sure did.

[Kelly · Rating 4 out of 5]

I think the focus on taking care of employees is 100% correct!
I appreciated all the examples shared.

[Ahmet Aygün · Rating 4 out of 5]

The book has many examples that show how pride drives people towards success as a natural engine.