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Trust Protocol: The Key to Building Stronger Families, Teams, and Businesses
In our hyper-connected age, we follow, like, and favorite our way through family, school, work, church, and friendship while rarely, if ever, experiencing real connection or creating real impact in the lives of real people. We react rather than reach out. We react rather than reach out. We hunger for the very thing we are inadvertently starving--actual connection with others--because we never allow ourselves to risk the very thing we crave: Trust.
Through powerful true stories and biblical insight, Pastor Mac Richard shows readers how to create a culture of real community, trust, and productivity, starting at home and radiating out through all of their relationships. He challenges us to embrace our calling as our brother's keeper, choosing connection over comfort and accountability over acceptance. This book is for anyone who wants to build stronger families, teams, and businesses.
Through powerful true stories and biblical insight, Pastor Mac Richard shows readers how to create a culture of real community, trust, and productivity, starting at home and radiating out through all of their relationships. He challenges us to embrace our calling as our brother's keeper, choosing connection over comfort and accountability over acceptance. This book is for anyone who wants to build stronger families, teams, and businesses.
- GenresChristian
176 pages, Paperback
Published November 7, 2017
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Displaying 1 - 9 of 9 reviews
February 27, 2018
How much do you trust an institution to do what is right? Not much, according to the 2018 Edelman Trust Barometer.
“The U.S. is enduring the worst collapse ever recorded in the history of the [report],” writes Daniel Edelman. “This is led by a decline in trust in government, which is down 30 points among the informed public and 14 points among the general population, while for the informed public trust in each of the other institutions sank by 20 or more points.” The “other institutions” are business, media and nongovernmental organizations (such as charities and churches).
Though Edelman fingers “fake news” as a chief culprit in the decline of trust in U.S. institutions — and it certainly is a problem — the simpler explanation is that we distrust institutions because they have become untrustworthy. One need only read the morning newspaper to see institutions acting badly, and it doesn’t matter whether we’re talking about politics, business, media or nonprofit institutions. Those institutional bad acts would be distressing news leading to increasing distrust even if “fake news” didn’t enter the picture.
There’s only one way for institutions to regain trust, and that’s by acting in a trustworthy manner. Or, to make things more personal, the only way you and I as leaders within those institutions can make them more trustworthy is to act trustworthily ourselves. How to do that is what Mac Richard’s The Trust Protocol is about.
Richard is the pastor of Lake Hills Church in Austin, Texas. He writes from an explicitly Christian point of view. And while some of the examples he cites are drawn from church life, the principles he enumerates have broader application. As his book’s subtitle puts it, trust is “the key to building stronger families, teams, and businesses.”
So, what is this Trust Protocol? A protocol is a “predetermined procedure or set of rules.” For Richards, the Trust Protocol entails “forging credibility through integrity and action” (emphasis in original). Later in the book, he writes, “Building trust happens on two parallel tracks: character and competency.” These are the inward (integrity, character) and outward (action, competence) dimensions of trustworthiness, respectively. Leaders need to develop these dimensions in tandem.
From the outset of the book, Richard states then reiterates four themes:
The Trust Protocol works.
The Trust Protocol is hard work.
The Trust Protocol will get messy.
The work, the mess, the pain and uncertainty along the way — all of it — is absolutely worth it.
In short, becoming trustworthy, whether as an individual or as an institution, is not easy work that proceeds smoothly. But it is nonetheless worth the effort. “No matter where you are right now,” Richard writes, “You have a choice to make … the opportunity to make a difference in someone’s life, today, right now.”
The Trust Protocol is a short, simple but radical book — radical in the sense of going to the root (Latin, radix) of a matter. We in the U.S. suffer from a deficit of trust in our institutions. This has many causes and many negative effects. But in each case, that deficit can be reversed by leaders — whether in politics, business, media or the church — who earn credibility with their followers through the combination of character and competence.
Are we the kind of leaders who can restore trust in a distrustful era in our nation’s history?
Book Reviewed
Mac Richard, The Trust Protocol: The Key to Building Stronger Families, Teams, and Businesses (Grand Rapids, MI: Baker Books, 2017).
P.S. I wrote this review for InfluenceMagazine.com. It appears here by permission.
P.P.S. If you found my review helpful, please vote "Yes" on my Amazon.com review page.
“The U.S. is enduring the worst collapse ever recorded in the history of the [report],” writes Daniel Edelman. “This is led by a decline in trust in government, which is down 30 points among the informed public and 14 points among the general population, while for the informed public trust in each of the other institutions sank by 20 or more points.” The “other institutions” are business, media and nongovernmental organizations (such as charities and churches).
Though Edelman fingers “fake news” as a chief culprit in the decline of trust in U.S. institutions — and it certainly is a problem — the simpler explanation is that we distrust institutions because they have become untrustworthy. One need only read the morning newspaper to see institutions acting badly, and it doesn’t matter whether we’re talking about politics, business, media or nonprofit institutions. Those institutional bad acts would be distressing news leading to increasing distrust even if “fake news” didn’t enter the picture.
There’s only one way for institutions to regain trust, and that’s by acting in a trustworthy manner. Or, to make things more personal, the only way you and I as leaders within those institutions can make them more trustworthy is to act trustworthily ourselves. How to do that is what Mac Richard’s The Trust Protocol is about.
Richard is the pastor of Lake Hills Church in Austin, Texas. He writes from an explicitly Christian point of view. And while some of the examples he cites are drawn from church life, the principles he enumerates have broader application. As his book’s subtitle puts it, trust is “the key to building stronger families, teams, and businesses.”
So, what is this Trust Protocol? A protocol is a “predetermined procedure or set of rules.” For Richards, the Trust Protocol entails “forging credibility through integrity and action” (emphasis in original). Later in the book, he writes, “Building trust happens on two parallel tracks: character and competency.” These are the inward (integrity, character) and outward (action, competence) dimensions of trustworthiness, respectively. Leaders need to develop these dimensions in tandem.
From the outset of the book, Richard states then reiterates four themes:
The Trust Protocol works.
The Trust Protocol is hard work.
The Trust Protocol will get messy.
The work, the mess, the pain and uncertainty along the way — all of it — is absolutely worth it.
In short, becoming trustworthy, whether as an individual or as an institution, is not easy work that proceeds smoothly. But it is nonetheless worth the effort. “No matter where you are right now,” Richard writes, “You have a choice to make … the opportunity to make a difference in someone’s life, today, right now.”
The Trust Protocol is a short, simple but radical book — radical in the sense of going to the root (Latin, radix) of a matter. We in the U.S. suffer from a deficit of trust in our institutions. This has many causes and many negative effects. But in each case, that deficit can be reversed by leaders — whether in politics, business, media or the church — who earn credibility with their followers through the combination of character and competence.
Are we the kind of leaders who can restore trust in a distrustful era in our nation’s history?
Book Reviewed
Mac Richard, The Trust Protocol: The Key to Building Stronger Families, Teams, and Businesses (Grand Rapids, MI: Baker Books, 2017).
P.S. I wrote this review for InfluenceMagazine.com. It appears here by permission.
P.P.S. If you found my review helpful, please vote "Yes" on my Amazon.com review page.
January 23, 2018
And this is our great opportunity. When we commit ourselves to being people of trust, we build, strengthen, and fortify the very things that holds homes, neighborhoods, business and teams together. When we hold each other accountable and allow ourselves to be held accountable, we begin to solidify the relational ground under our feet. And when the relational ground is stable, everything is stronger, healthier, and better.
To be honest, this book was a real struggle for me. I have always struggled with trust issues since I was 4 years old. Being a child of divorce and never knowing that I truly belonged to any family. Living with my dad and his new wife and then being sent 8 years later to live with my mom and her family. Being shuffled around did not help with having stability. I know that others have lived with far worst and have able to learn to trust. That is the key word for me that trusting does not come easily for anyone. That it is learned in relationships. Through accountability and commitment.
The value of this book is that trust is a virtue to be obtained and learned thru relationships. In my own experience, fear can keep detrimental in obtaining trust first by trusting others and being the kind of person that others can trust you to be. There is value in making trust a core in all your relationships and that it is never to late. Maybe you have failed someone, (who hasn't ) and the fear of failure can keep you away from the blessing of pursuing trust. In reading this text, I am convinced that trust is a intimacy issue. "In to me you see" and I trust you with that you trust me to see you.
"Where Trust Protocol is practiced, love and good deeds are always at work. Here's why: love without action is bankrupt and action with love is hollow. But together, love and good deeds conspire to cultivate trust and unity that change everything they touch for the better." What motivation to live a life in the Trust protocol. If that is not enough motivation, your influence with others will grow and be a blessing not only to you but to those you serve.
This is a short text that will not only give you hope but purpose in your relationships as they are built on trust.
A Special Thank You to Baker Books and Netgalley for the ARC and the opportunity to post an honest review.
To be honest, this book was a real struggle for me. I have always struggled with trust issues since I was 4 years old. Being a child of divorce and never knowing that I truly belonged to any family. Living with my dad and his new wife and then being sent 8 years later to live with my mom and her family. Being shuffled around did not help with having stability. I know that others have lived with far worst and have able to learn to trust. That is the key word for me that trusting does not come easily for anyone. That it is learned in relationships. Through accountability and commitment.
The value of this book is that trust is a virtue to be obtained and learned thru relationships. In my own experience, fear can keep detrimental in obtaining trust first by trusting others and being the kind of person that others can trust you to be. There is value in making trust a core in all your relationships and that it is never to late. Maybe you have failed someone, (who hasn't ) and the fear of failure can keep you away from the blessing of pursuing trust. In reading this text, I am convinced that trust is a intimacy issue. "In to me you see" and I trust you with that you trust me to see you.
"Where Trust Protocol is practiced, love and good deeds are always at work. Here's why: love without action is bankrupt and action with love is hollow. But together, love and good deeds conspire to cultivate trust and unity that change everything they touch for the better." What motivation to live a life in the Trust protocol. If that is not enough motivation, your influence with others will grow and be a blessing not only to you but to those you serve.
This is a short text that will not only give you hope but purpose in your relationships as they are built on trust.
A Special Thank You to Baker Books and Netgalley for the ARC and the opportunity to post an honest review.
November 21, 2017
Mac Richard is a new author for me and looking at one of the online sites this may be his first book. So, I had no preconceived ideas of how or what he might have to say. Or how he would say it.
Richards says it straight and without too much of his own story intruding on what he has to say. Yes, he uses examples from his own life. It’s way easier than getting all the legal stuff you need these days to tell it any other way. That said he also includes quotes from others as needed. And that includes the Bible. He’s tracking pretty well as far as I can see. His pace matches his audience. He’s in Austin, remember. Lots to do and not so much time to do it. So the presentation is short and to the point.
What about the material? As I read it I found myself wondering why what seems so obvious needs said, and it hit me. It hasn’t and isn’t being said in the public arena like the “good old days.” Trust, honesty, mending fences? Nope. Write them off and go on is more the name of the game now. What is trust or honesty? It depends on the situation is the new way of thinking. So, to read that honesty is good, that trust or truth matters just might be something his audience is not that familiar with now. How it plays out in life, business, families is important. It can be called life changing.
Overall, I thought his presentation was sensitive, without compromising the central theme. There might be some ready to hear what he has to say. This book could be helpful in business dealings, too. Wonder if could be shelved in the business section as well? Or maybe in the self-help family advice sections?
I received this book from the publisher in return for a review.
Richards says it straight and without too much of his own story intruding on what he has to say. Yes, he uses examples from his own life. It’s way easier than getting all the legal stuff you need these days to tell it any other way. That said he also includes quotes from others as needed. And that includes the Bible. He’s tracking pretty well as far as I can see. His pace matches his audience. He’s in Austin, remember. Lots to do and not so much time to do it. So the presentation is short and to the point.
What about the material? As I read it I found myself wondering why what seems so obvious needs said, and it hit me. It hasn’t and isn’t being said in the public arena like the “good old days.” Trust, honesty, mending fences? Nope. Write them off and go on is more the name of the game now. What is trust or honesty? It depends on the situation is the new way of thinking. So, to read that honesty is good, that trust or truth matters just might be something his audience is not that familiar with now. How it plays out in life, business, families is important. It can be called life changing.
Overall, I thought his presentation was sensitive, without compromising the central theme. There might be some ready to hear what he has to say. This book could be helpful in business dealings, too. Wonder if could be shelved in the business section as well? Or maybe in the self-help family advice sections?
I received this book from the publisher in return for a review.
November 30, 2017
The Trust Protocol caught my attention due to a few issues going on around where I was finding it difficult to trust in some people. So I selected the book and was thrilled when it arrived.
The Trust Protocol is explaining to us how it is a trust in one another that binds and brings people together. The books says that it "provides a clear path not just to manage these tensions but to embrace them in order to experience the genuine connectedness and effectiveness we're created for in all areas of life."
I faithfully started the book at the first chapter and dove in. What I did appreciate was his own stories that he brought in as an example of how a situation had brought him to trust (or not to trust). Then proceeded the chapter with his thoughts on how trust can be handled.
While I don't love the book, I did enjoy the bits of insight scattered throughout the book. It's for those areas that I will keep the book on my bookshelf for further reading or sharing. The section about Betraying Trust, I appreciate the reminder that I need to just let it go. Don't dwell on it, just let it go.
I received this book complimentary from the publisher, Baker House. All opinions are my own with no requirements to leave a positive review.
The Trust Protocol is explaining to us how it is a trust in one another that binds and brings people together. The books says that it "provides a clear path not just to manage these tensions but to embrace them in order to experience the genuine connectedness and effectiveness we're created for in all areas of life."
I faithfully started the book at the first chapter and dove in. What I did appreciate was his own stories that he brought in as an example of how a situation had brought him to trust (or not to trust). Then proceeded the chapter with his thoughts on how trust can be handled.
While I don't love the book, I did enjoy the bits of insight scattered throughout the book. It's for those areas that I will keep the book on my bookshelf for further reading or sharing. The section about Betraying Trust, I appreciate the reminder that I need to just let it go. Don't dwell on it, just let it go.
I received this book complimentary from the publisher, Baker House. All opinions are my own with no requirements to leave a positive review.
December 8, 2017
The Trust Protocol
The Key to Building Stronger Families, Teams, and Businesses
by Mac Richard
Baker Books
Christian
Pub Date 07 Nov 2017
I am reviewing The Trust Protocol through Baker Books and Netgalley:
There are those people we meet and we feel an instant connection too, like we've known them all our lives.
In this book we are reminded too that there are times when we have to love others enough and to have them love us enough to trust when we are doing something right for them even if it doesn't seem like it at the moment.
We are reminded of the importance of both establishing and evaluating motives. We are reminded too that the middle of messiness. The author reminds us that honesty is not only easier it is more reliable.
We are encouraged too to let go of Broken Trust, to deal with the hurt and betrayal but to move on with our lives.
I give The Trust Protocol five out of five stars!
Happy Reading!
I give The Trust Protocol five out of five stars!
Happy Reading!
November 9, 2017
The Trust Protocol is a fast easy read that will challenge you along the way. This book provides you with an easy to use guide on how to build trust in every kind of relationship whether it is with your spouse, friends, family, or colleagues. Richard has created a way to help you in your overall relationships and help improve your life. A great informative read that could change the way you see and trust people
November 10, 2017
This book had a unique powerful writing and compelling to read with fully insights and giving us to learning the basis of life living it about trust as a part of deeper to all of relationship that we all want and to built on trust there is always worth it. I highly recommend to everyone must to read this book. “I received complimentary a copy of this book from Bake Books Bloggers for this review”.
October 18, 2021
I will be re reading this book.
February 12, 2018
“Rather than being stifled or stymied in challenging situations and environments, relationships grow deeper and get stronger when they’re tested and survive to thrive.”
How many people in your life do you actually trust? We usually only have a handful among the many people we know who can tell us the truth, give us a kick when we need it and provide a safe place to be real. These kinds of relationships are authentic and are something we should aim to achieve in more of our relationships. The Trust Protocol provides a way to try to live a life with more authentic relationships – at home, at work and in the community.
As part of Baker Books Bloggers, I was able to request this book to review. I received a complimentary copy of the book in exchange for a fair review. I liked the idea of aiming for authentic relationships in all areas of life.
The book first explains what the trust protocol is: forging credibility through integrity and action. Mac Richards then goes on to explain how the protocol works in every situation, is hard work, can get messy and is worth all the effort.
Read more here: http://sarahannecarter.com/trust-prot...
How many people in your life do you actually trust? We usually only have a handful among the many people we know who can tell us the truth, give us a kick when we need it and provide a safe place to be real. These kinds of relationships are authentic and are something we should aim to achieve in more of our relationships. The Trust Protocol provides a way to try to live a life with more authentic relationships – at home, at work and in the community.
As part of Baker Books Bloggers, I was able to request this book to review. I received a complimentary copy of the book in exchange for a fair review. I liked the idea of aiming for authentic relationships in all areas of life.
The book first explains what the trust protocol is: forging credibility through integrity and action. Mac Richards then goes on to explain how the protocol works in every situation, is hard work, can get messy and is worth all the effort.
Read more here: http://sarahannecarter.com/trust-prot...
Displaying 1 - 9 of 9 reviews